GoHighLevel LC Phone Policy Guide

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GoHighLevel LC Phone Messaging Policy Guide

ClickUp users who are moving into the GoHighLevel ecosystem, or anyone sending SMS and MMS through LC Phone, must follow strict carrier rules. This step-by-step guide explains how to comply with the LC Phone messaging policy so your GoHighLevel account stays safe and your messages are delivered reliably.

The LC Phone messaging policy is designed to protect recipients from unwanted or harmful content and to keep your messaging reputation healthy. By following the requirements below, you can reduce filtering, avoid suspensions, and build long-term trust with carriers and customers.

What Is the GoHighLevel LC Phone Messaging Policy?

The LC Phone messaging policy in GoHighLevel defines what you can and cannot send over SMS and MMS. It focuses on:

  • Clear and verifiable identity in every message
  • Honest, non-deceptive content
  • Legitimate, consent-based marketing or informational traffic
  • Protection against illegal, harmful, or abusive content

This policy applies to all LC Phone traffic and aligns with mobile carrier and industry standards. Violating it can lead to blocked messages, carrier penalties, or removal of access to LC Phone in GoHighLevel.

Core Principles of the GoHighLevel LC Phone Policy

Every LC Phone message sent through GoHighLevel must comply with these core principles:

Clear Identification

Your messages must clearly identify who is sending them. Carriers and recipients need to know the business or organization behind the message.

  • Include your business or brand name in your introductory or first few messages.
  • Avoid anonymous or misleading sender information.
  • Use consistent branding across campaigns.

Truthful, Non-Deceptive Messaging

Messages sent through LC Phone in GoHighLevel must:

  • Accurately represent offers, promotions, and services.
  • Not promise outcomes that are impossible or unsupported.
  • Avoid misleading language about products, financial opportunities, or health claims.

Consent-Based Communication

Only message users who have given proper consent. This includes:

  • Opt-in via web forms, in-person sign-ups, or similar methods.
  • Documented authorization if you import contacts.
  • Transparent disclosures about message frequency and type.

Sending unsolicited marketing or mass messages is prohibited and may cause carrier filtering or suspension of LC Phone capabilities in your GoHighLevel account.

Prohibited Content in GoHighLevel LC Phone Messaging

The policy prohibits certain types of content entirely. You must not use GoHighLevel LC Phone for messages that involve:

  • Illegal content: Anything that violates local, state, or federal law.
  • Hate or harassment: Threats, bullying, or targeted harassment.
  • Sexually explicit content: Adult content, pornography, or explicit sexual services.
  • Controlled substances: Promotion or sale of illegal drugs or items restricted by law.
  • Fraudulent schemes: Scams, phishing, or financial fraud attempts.
  • Gambling where restricted: Unlicensed or prohibited gambling promotions.

Carriers actively monitor for this type of content. Violations can trigger immediate blocking, investigation, and possible account action.

How to Comply with the GoHighLevel LC Phone Messaging Policy

Use the steps below as a practical checklist when you build SMS or MMS campaigns in GoHighLevel.

Step 1 – Verify Your Use Case

  1. Identify whether your messages are marketing or informational.
  2. Confirm that your content is lawful in all target regions.
  3. Ensure the business purpose is legitimate and aligned with carrier guidelines.

If your use case is questionable (e.g., high-risk financial offers, adult-adjacent content), adjust it to remain within policy or avoid sending it via LC Phone.

Step 2 – Get Proper Consent Before Sending

  1. Collect explicit opt-in from your contacts before you message them via GoHighLevel.
  2. Clearly state what kind of messages they will receive (promotions, reminders, alerts, etc.).
  3. Do not purchase or scrape lists for SMS campaigns.
  4. Maintain records of consent in your CRM and funnels.

Contacts who have not consented are more likely to complain or opt out, which can harm your sending reputation with LC Phone and carriers.

Step 3 – Identify Your Brand in the Message

  1. Add your business or brand name at or near the beginning of your initial message.
  2. Keep branding consistent across campaigns and workflows.
  3. Avoid generic messages that look like spam.

This helps recipients recognize you, decreases spam complaints, and supports compliance with the GoHighLevel LC Phone policy.

Step 4 – Provide Clear Opt-Out Instructions

  1. Include simple opt-out language such as “Reply STOP to unsubscribe.”
  2. Ensure your GoHighLevel automations respect STOP, END, CANCEL, UNSUBSCRIBE, and similar keywords.
  3. Process opt-outs immediately and do not message those users again for marketing.

Easy opt-out is a standard carrier requirement and a critical part of maintaining good deliverability with LC Phone.

Step 5 – Avoid High-Risk Phrases and Patterns

Even legitimate businesses can trigger filters if their wording resembles spam or scams. To reduce risk in GoHighLevel LC Phone messaging:

  • Avoid excessive use of all caps, exclamation marks, and urgent language.
  • Don’t overuse shortened URLs; use reputable, branded domains when possible.
  • Be cautious with claims about money, credit, or health benefits.

Regularly review message templates and campaign flows to ensure they stay within safe, policy-friendly limits.

Best Practices for GoHighLevel LC Phone Compliance

Beyond the basic rules, smart strategy in GoHighLevel can improve both compliance and performance.

Monitor Complaint and Opt-Out Rates

  • Watch for spikes in unsubscribes or negative replies.
  • Pause or adjust campaigns that generate poor engagement.
  • Test alternative copy and segments to improve relevance.

Keep Message Frequency Reasonable

  • Set expectations about how often you will message subscribers.
  • Avoid excessive daily messages that may be perceived as spam.
  • Use GoHighLevel workflows to space out promotional sequences.

Maintain Clean Lists

  • Remove invalid, inactive, or hard-bounce numbers regularly.
  • Honor all opt-outs across all pipelines and campaigns.
  • Segment audiences to send only relevant content.

Where to Review the Official GoHighLevel LC Phone Policy

The official, most up-to-date LC Phone messaging policy is published in the GoHighLevel help center. You should review it directly and refer back whenever you design new campaigns or add new use cases.

Read the official policy here: LC Phone Messaging Policy in GoHighLevel.

Get Expert Help Implementing GoHighLevel LC Phone Rules

If you need assistance setting up compliant SMS workflows, phone numbers, and messaging strategies in GoHighLevel, consider working with a specialist implementation partner.

You can learn more about professional CRM and automation services here: Consultevo. They can help design funnels, automations, and communication strategies that align with LC Phone rules and broader carrier standards.

Summary: Staying Compliant with GoHighLevel LC Phone

To stay compliant with LC Phone messaging inside GoHighLevel, you must:

  • Use clear, honest content that reflects a legitimate business purpose.
  • Obtain and document consent before sending messages.
  • Identify your brand and provide easy opt-out instructions.
  • Avoid prohibited content and high-risk claims.
  • Monitor performance, complaints, and opt-outs, adjusting campaigns as needed.

By following these steps and regularly reviewing the official LC Phone policy, you can protect your GoHighLevel account, maintain strong deliverability, and build long-term trust with your audience.

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