Create LinkedIn Lead Forms in GoHighLevel

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How to Create a LinkedIn Lead Form in GoHighLevel

In this guide, you will learn how to build a LinkedIn lead generation form that works smoothly with GoHighLevel and other tools such as ClickUp. We will walk through the exact steps inside LinkedIn Ads Manager so your campaigns can start capturing leads with properly mapped fields and custom questions.

This tutorial is based on the official LinkedIn Ads interface and shows you how to configure each option, from campaign creation to form setup, so your GoHighLevel workflows can later sync lead data accurately.

Prerequisites for Using GoHighLevel With LinkedIn Lead Forms

Before you create a LinkedIn lead form, make sure you meet the following requirements:

  • An active LinkedIn account with access to Campaign Manager (Ads Manager).
  • A LinkedIn Page that will run the lead generation ads.
  • Permission to create or edit campaigns and lead gen forms.
  • An active subscription or account in GoHighLevel to handle incoming leads after they are collected by LinkedIn.

Once these items are in place, you can proceed with creating your form in LinkedIn and then later connect it to your GoHighLevel pipelines and automations.

Step 1: Create a New Campaign for GoHighLevel Leads

First, you need to create or select a LinkedIn campaign that uses the lead generation objective. This is essential for sending prospects into GoHighLevel as qualified leads.

  1. Sign in to your LinkedIn account and open Campaign Manager.

  2. Choose the appropriate account and campaign group where you want the campaign to live.

  3. Click Create to start a new campaign or select an existing campaign if you have already configured the objective as Lead generation.

  4. If creating a new campaign, select Lead generation as your objective so you can attach a lead gen form that later feeds into GoHighLevel.

After the campaign is created or selected, you can attach or build a new form that will capture the user details needed for your GoHighLevel workflows.

Step 2: Open LinkedIn Lead Gen Form Settings

Inside your selected campaign, you will see the option to manage your lead form. This is where you can create, edit, or choose a form that will be tied to GoHighLevel lead processes.

  1. Go to the Ads level of your campaign in LinkedIn Campaign Manager.

  2. Click Create ad or open an existing ad that you want to connect to a lead gen form.

  3. In the ad creation window, look for the Lead gen form section.

  4. Select Create new form to build a new LinkedIn lead gen form that will ultimately send contacts into GoHighLevel via your integration.

Step 3: Configure the GoHighLevel LinkedIn Lead Form

Now you will fill out the core properties of the form. These settings control how the form appears to your prospects and what information can be passed to GoHighLevel once integration is complete.

Basic form details for GoHighLevel campaigns

  1. Form name: Enter a clear internal name such as “Webinar Leads – GoHighLevel” so you can identify the form later.

  2. Language: Choose the language that matches your audience and GoHighLevel account preferences.

  3. Offer headline: Add a short, compelling headline that explains what users will get by submitting the form.

  4. Offer details: Provide a brief description of the offer, including any benefits or key information you want prospects to know before they share their data.

These fields are visible to your audience, so ensure they accurately describe the offer that will be managed inside GoHighLevel pipelines or automations.

Select lead details that map to GoHighLevel

Next, configure the lead fields that LinkedIn will collect. These fields can later be mapped to corresponding contact fields in GoHighLevel.

  1. In the Lead details & questions section, review the standard fields available, such as:

    • First name
    • Last name
    • Email address
    • Phone number
    • Company name
    • Job title

  2. Select the fields that match the data you want to store in GoHighLevel. For example, if your pipeline stages depend on email and phone, make sure both are checked.

  3. Keep the number of fields reasonable so the form remains easy to complete and delivers higher conversion rates.

Later, when you set up your integration, each selected field can be mapped to a specific field in your GoHighLevel contact records.

Step 4: Add Custom Questions for GoHighLevel Segmentation

Custom questions help you qualify and segment leads before they enter GoHighLevel. This information can drive tags, pipelines, and workflows.

Adding multiple-choice questions

  1. In the Custom questions area, click Add custom question.

  2. Choose from predefined categories (such as Work experience or Company) or select Custom question to create your own.

  3. Enter the question text, then add the answer options as multiple-choice selections.

  4. Use answer choices that line up with how you plan to segment contacts in GoHighLevel, such as “Hot Lead,” “Cold Lead,” or specific product interests.

Short-answer and other formats for GoHighLevel

  1. If you need open-ended information, choose a short-answer style question (where available) and craft a clear prompt.

  2. Use these responses in GoHighLevel as notes, custom fields, or triggers for manual review by your sales team.

Design your custom questions so they support downstream automation in GoHighLevel without overwhelming the respondent.

Step 5: Add Privacy Policy and Confirmation for GoHighLevel Leads

LinkedIn requires a visible privacy policy link. This is also important for complying with data regulations when leads are moved into GoHighLevel.

  1. In the Privacy policy section, add your privacy policy URL. This should point to the page on your website that explains data usage.

  2. Enter the privacy policy text that will appear in the form, briefly describing how you will use the lead’s data and how it may be processed inside tools like GoHighLevel.

  3. In the Confirmation section, write the message that users see after submitting the form, such as next steps or expected response times.

  4. Optionally add a Call-to-action button with a URL that directs users to a thank-you page, a resource, or a booking page that can also be tracked and automated by GoHighLevel.

Step 6: Review and Save Your LinkedIn Lead Form for GoHighLevel

Before finalizing the form, verify that all details are correct so lead data will be easy to use inside GoHighLevel.

  1. Review the preview of your form to confirm the headline, offer details, and questions display correctly.

  2. Check that all required fields needed by GoHighLevel are selected, including any mandatory contact details.

  3. Confirm your privacy policy link, confirmation message, and call-to-action are accurate.

  4. Click Create or Save to finalize the form.

Once saved, your lead gen form is attached to the ad. When prospects submit it, their information can be synced to GoHighLevel using your preferred integration method.

Step 7: Connect LinkedIn Leads to GoHighLevel

After the form is live, configure how those leads move into GoHighLevel for nurturing and automation.

  • Use native or third-party integrations to connect LinkedIn lead forms to GoHighLevel contact records.

  • Map LinkedIn standard and custom fields to the appropriate GoHighLevel fields.

  • Trigger workflows in GoHighLevel when a new lead is created, such as automated emails, SMS sequences, or task creation for your sales team.

For broader CRM and marketing strategy support, you can also explore consulting resources such as Consultevo, which can help design end-to-end funnels integrating LinkedIn with GoHighLevel.

Additional Resources for GoHighLevel and LinkedIn

If you need a visual walkthrough of creating a LinkedIn lead gen form that you will later connect to GoHighLevel, refer to the official documentation:

Follow the steps from this article to make sure your LinkedIn lead form is correctly set up. When combined with GoHighLevel, this process gives you a streamlined path from ad click to pipeline automation.

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