Using the GoHighLevel Logo Correctly
ClickUp users and other SaaS professionals who work with GoHighLevel often need a clear, simple guide for correct logo usage. This how-to article explains where to find the official logo, how you are allowed to use it, and which legal rules you must follow so your marketing, websites, and documents stay compliant with GoHighLevel brand standards.
What the GoHighLevel Logo Usage Policy Covers
The official logo usage policy explains how you can display the brand mark in your materials without creating confusion or violating trademarks. It is designed to protect the GoHighLevel name and logo while still allowing customers and partners to reference the platform in a professional way.
Before you download or publish any visual assets, you should understand the key principles of the policy and how they apply to your specific use case, such as agency websites, pitch decks, or training resources.
Where to Find the Official GoHighLevel Logo
To ensure you always use an accurate, up-to-date version of the logo, you must download it only from the official support resource.
- Open the official help article on logo usage: Using the HighLevel Logo.
- Scroll to the section that provides download links or attached files.
- Choose the appropriate logo format (such as PNG or SVG) if multiple versions are offered.
- Download the file and store it in your brand asset folder for consistent use across your materials.
By always starting from the official help center, you avoid outdated, low-resolution, or altered versions of the GoHighLevel brand mark.
How You Are Allowed to Use the GoHighLevel Logo
The support article details specific acceptable ways to use the logo. In general, acceptable usage focuses on accurately representing that you use or integrate with the platform, without suggesting that you are owned, operated, or formally certified by the company unless explicitly approved.
Typical Acceptable Uses of the GoHighLevel Logo
You may typically use the logo in ways such as:
- Displaying it on a slide or web page to show that your agency works with the platform.
- Including it in a comparison chart or feature overview where you list supported tools.
- Adding it to partner or tools sections that factually indicate your use of GoHighLevel.
Every use should clearly indicate that the logo is a reference to the platform you use, rather than a claim of formal partnership or endorsement.
Unacceptable or Restricted Uses of the GoHighLevel Logo
The policy also explains how you must not use the logo. Common restricted examples include:
- Presenting the logo in a way that implies you are the creator or owner of GoHighLevel.
- Using the logo as your own main brand logo or inside your primary wordmark.
- Modifying, distorting, recoloring, or cropping the logo so that it is no longer consistent with official brand guidelines.
- Using the logo to falsely suggest sponsorship, partnership, or certification when none exists.
Always review your designs with these restrictions in mind before publishing on websites, social media, or printed materials.
Design Rules for the GoHighLevel Logo
Visual consistency is a key part of the logo usage rules. The official help resource provides guidance so that every instance of the logo looks professional and recognizable.
Logo Size and Clear Space
When placing the logo, you should maintain adequate clear space around it so it is easy to see and does not appear crowded by other elements. While the article may not specify an exact measurement, a best practice is to keep other text and graphics a reasonable distance away so the mark remains distinct.
Also make sure the logo is large enough to be legible on screens and print. Do not reduce it so much that details become blurry or unreadable.
Color and Backgrounds
The GoHighLevel logo should be used in its original official colors, as supplied in the download from the help center. Do not change the color scheme to match your own brand palette or apply gradients, effects, or filters that alter the appearance.
Choose backgrounds that offer sufficient contrast. Avoid placing the logo on noisy patterns or colors that make it difficult to see. When needed, use the version of the logo that is recommended for light or dark backgrounds according to the files supplied in the official resource.
No Alterations or Combined Marks
Another important rule is that you must never alter the structure of the logo. That includes actions like:
- Stretching, squashing, or rotating the logo.
- Removing or changing any text or icon elements.
- Combining it with your own logo into a single mark.
- Adding extra graphics or overlays directly on top of the logo.
Always keep the file exactly as downloaded from the official help center so that the GoHighLevel brand stays consistent for all users.
Legal Notice and Trademark Information for GoHighLevel
The help article emphasizes that the name and logo are legally protected assets. That means trademark rules apply and must be respected whenever you use the logo in public-facing materials.
By following the legal notice, you acknowledge that:
- The company retains all ownership of the logo and related marks.
- You receive only limited permission to reference the brand as described in the policy.
- The company may update its rules at any time and you must comply with the latest version.
If you are unsure whether a specific use is allowed, review the official documentation carefully or consult with legal counsel before publishing your design.
Step-by-Step: How to Use the GoHighLevel Logo Safely
Use this quick checklist to apply the policy to any new asset you create:
- Download Official Files
Get the latest logo files only from the official help article: Using the HighLevel Logo. - Confirm Your Purpose
Verify that your use simply identifies that you use or support the platform, rather than claiming ownership, partnership, or endorsement. - Keep the Logo Unchanged
Do not edit, recolor, or distort the logo. Use it exactly as provided. - Check Layout and Background
Ensure there is adequate clear space and that the background provides good visibility. - Review Legal Terms
Confirm that your planned usage aligns with the legal guidance and trademark notice in the help center.
Following these steps helps you stay aligned with brand expectations every time you reference the platform visually.
Best Practices for Agencies Using GoHighLevel Branding
Many agencies and consultants build services around the platform, so clear communication is critical. To keep both your clients and the GoHighLevel team confident in your materials, follow these best practices:
- Use your own primary logo alongside, not merged with, the platform logo.
- Clearly state that you are an independent agency that uses the platform, not the platform itself.
- Keep a single, central folder where your team can access the latest approved logo files.
- Periodically re-check the official help article for updates to policies or brand assets.
If you want additional strategy help on how to present your services, you can review agency-focused resources from specialists such as Consultevo, alongside the official documentation.
Staying Up to Date with GoHighLevel Logo Rules
Brand guidelines can evolve over time, and the support article is the authoritative place to confirm the most current instructions. Whenever you prepare a new website, funnel, or brochure that features the logo, revisit the official page to make sure nothing has changed.
By consistently referring back to the official help center and respecting the trademark and design rules, you ensure that your use of the GoHighLevel logo remains compliant, professional, and aligned with the platform’s standards.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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