Mailchimp to GoHighLevel Guide

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Mailchimp to GoHighLevel Migration How-To

If you are moving your marketing workflows from Mailchimp to GoHighLevel and previously organized tasks or data in ClickUp, this guide will help you recreate that structure for your email contacts and lists. You will learn how to safely export your Mailchimp audience and import it into GoHighLevel while preserving key information such as tags and custom fields.

This step-by-step tutorial is based strictly on the official migration instructions and is designed to keep your data clean and usable in your new GoHighLevel account.

Before You Start With GoHighLevel

Before beginning the migration, prepare your Mailchimp and GoHighLevel accounts so that the process is smooth and you avoid data loss or duplication.

  • Confirm that you have admin or owner access to both platforms.
  • Decide which Mailchimp audiences and segments you want to move.
  • Plan how you will use tags, lists, and custom fields inside GoHighLevel.

Once your preparation is done, you can move on to exporting data from Mailchimp.

Step 1: Export Contacts From Mailchimp

The first major task is exporting your subscribers from Mailchimp as a CSV file. GoHighLevel uses this CSV for the import process.

  1. Log in to your Mailchimp account.

  2. Navigate to Audience from the main menu.

  3. Select the specific audience you want to migrate.

  4. Click All contacts to see every subscriber in that audience.

  5. Use the export function (usually labeled Export Audience or Export as CSV).

  6. Download the resulting CSV file to your computer.

Make sure you know where the CSV is saved; you will need it in the GoHighLevel import steps.

Step 2: Understand Mailchimp Columns for GoHighLevel

The CSV exported from Mailchimp contains several columns. Some of these will map directly into GoHighLevel fields, while others are optional or can be ignored.

Common Mailchimp columns include:

  • Email Address – required for your GoHighLevel contact record.
  • First Name and Last Name – recommended for personalization.
  • Phone Number – needed if you plan to use SMS or calls in GoHighLevel.
  • Tags – used to segment and organize contacts.
  • Address, Birthday, or other custom fields – optional, but can be mapped to custom fields in GoHighLevel.

Review your CSV and delete any columns you know you will not use. Keeping your file clean makes it easier to map fields into GoHighLevel.

Step 3: Prepare Tags and Custom Fields in GoHighLevel

To make sure your imported data is organized, set up tags and any important custom fields inside GoHighLevel before importing.

Setting Up Tags in GoHighLevel

  1. Log in to your GoHighLevel account.

  2. Open the relevant sub-account or location where contacts will live.

  3. Go to the Contacts section.

  4. Locate the area where you can manage or create tags.

  5. Create tags that match your key Mailchimp labels or campaigns.

By matching tag names to what you used in Mailchimp, your segmentation will feel familiar inside GoHighLevel.

Creating Custom Fields in GoHighLevel

  1. Inside the same GoHighLevel location, go to Settings.

  2. Look for the Custom Fields section.

  3. Create new custom fields for any Mailchimp data you want to keep, such as birthdays, member ratings, or other profile details.

  4. Use field types that match your data (text, date, number, etc.).

Having these custom fields ready ensures your Mailchimp CSV columns can be aligned accurately with GoHighLevel fields during import.

Step 4: Import Mailchimp CSV Into GoHighLevel

With your CSV ready and your fields configured, you can now bring your contacts into GoHighLevel.

  1. Open your GoHighLevel account and navigate to the correct sub-account.

  2. Go to the Contacts tab.

  3. Click on the Import or Upload button.

  4. Select your exported Mailchimp CSV file from your computer.

  5. Wait for GoHighLevel to load a preview of your columns.

Once the file is uploaded, you will be prompted to map each CSV column to a GoHighLevel field.

Mapping Fields Correctly in GoHighLevel

During the import, GoHighLevel asks you to confirm how each column should be used.

  • Email Address → map to the Email field.
  • First Name → map to First Name.
  • Last Name → map to Last Name.
  • Phone Number → map to Phone.
  • Tags → map to Tags so your segmentation stays intact.
  • Any other custom columns → map to your previously created custom fields in GoHighLevel.

Review every column carefully. If a column is not needed, you can choose not to map it so that it does not clutter your contact records in GoHighLevel.

Step 5: Confirm and Run the GoHighLevel Import

After all fields are mapped, you can finalize the import.

  1. Check the import summary screen in GoHighLevel for any warnings or missing mappings.

  2. Enable options such as Update existing contacts if you are running a second or corrected import.

  3. Start the import process and wait until it completes.

The import duration depends on the size of your Mailchimp audience. While the import is running, avoid closing your browser if the interface instructs you to stay on the page.

Step 6: Verify Contacts Inside GoHighLevel

When the import is finished, you should verify that everything transferred correctly from Mailchimp to GoHighLevel.

  1. Go to Contacts in your GoHighLevel location.

  2. Search for a few known subscribers to confirm that emails, names, and phone numbers are correct.

  3. Check tags on those contacts to ensure Mailchimp labels were applied.

  4. Open contact details and confirm that custom fields display the expected values.

If you see missing or incorrect data, you may need to adjust your CSV or field mappings and run another import with corrected settings in GoHighLevel.

Troubleshooting GoHighLevel Migration Issues

Sometimes errors occur during the migration from Mailchimp to GoHighLevel. Common issues include:

  • Incorrect column mapping – fields do not line up, causing missing data.
  • Improper CSV formatting – extra characters or blank lines may cause import failures.
  • Duplicate contacts – contacts that exist already in GoHighLevel may be re-imported without merge settings.

To fix these problems, adjust your CSV file (for example, remove unnecessary columns, fix formatting) and repeat the import using updated mappings in GoHighLevel. Refer back to the original migration instructions here: Mailchimp to HighLevel migration guide.

Next Steps After Moving to GoHighLevel

Once your contacts are successfully imported, you can begin taking advantage of automation and funnel tools inside GoHighLevel.

  • Build email campaigns using your newly imported segments.
  • Set up SMS and voice workflows for contacts with valid phone numbers.
  • Create pipelines and automations to replicate or improve on your previous Mailchimp campaigns.

If you need consulting or implementation help beyond this technical migration, you can visit Consultevo for advanced GoHighLevel and marketing support.

By following these steps, your move from Mailchimp to GoHighLevel will be structured, predictable, and ready for advanced automation in your new marketing system.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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