Manage Reviews in GoHighLevel

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How to Manage Negative Reviews and Reputation in GoHighLevel

Reputation management in GoHighLevel is a structured process that can work alongside tools such as ClickUp for internal task tracking. In this how-to guide, you will learn how to monitor reviews, respond professionally to negative feedback, request new reviews from happy customers, and track overall reputation performance using GoHighLevel.

This tutorial is based on the official GoHighLevel documentation and shows step-by-step actions you can take inside your account to protect and grow your brand image.

Why Use GoHighLevel for Reputation Management

Online reviews strongly influence buying decisions. With GoHighLevel, you can centralize your reputation workflows instead of jumping between multiple platforms and inboxes.

Key benefits include:

  • Monitoring reviews from multiple sources in one dashboard.
  • Replying to customers directly from the platform.
  • Automatically requesting reviews after key milestones.
  • Tracking performance and spotting recurring issues.

Using GoHighLevel for reputation management helps you react faster and maintain a consistent, on-brand tone in every reply.

Connecting Review Sources in GoHighLevel

Before you can respond to or request reviews, you need to connect your review sources to GoHighLevel. The source page describes how the system aggregates reviews so you can manage them centrally.

Step 1: Access the Reputation Management Area

  1. Log in to your GoHighLevel account.
  2. Navigate to the location you want to manage (if you handle multiple locations).
  3. Open the section dedicated to online reputation or reviews within the left-hand navigation.

Once there, you will see options to configure and view connected review sources.

Step 2: Connect Review Platforms

Inside the reputation area of GoHighLevel, you can connect platforms that support integration. The exact options depend on your plan and current integrations, but typically include major review channels.

Follow the prompts on-screen to authorize connections for each supported platform. This allows GoHighLevel to pull in reviews and display them in a unified feed.

How to View and Filter Reviews in GoHighLevel

Once your sources are connected, GoHighLevel aggregates the incoming reviews. The help article explains that these reviews can then be filtered and sorted to help you prioritize.

Using Filters to Prioritize Reviews

Within the reputation dashboard you can filter reviews by several criteria, such as:

  • Star rating (for example, show only 1–3 star reviews).
  • Review source or platform.
  • Date range.
  • Replied vs. not yet replied.

Filtering in this way helps you identify negative or urgent feedback quickly so you can respond before issues escalate.

Reading Review Details

Each review record in GoHighLevel includes:

  • Customer name (when available).
  • Rating score.
  • Full review text.
  • Review date and source.

Open any review to see the complete message and history, then decide how you want to respond.

How to Respond to Negative Reviews in GoHighLevel

The original GoHighLevel help article focuses on addressing negative reviews in a structured and professional way. Responding inside the platform allows you to maintain a process that is both consistent and efficient.

Step 1: Identify Negative Reviews

  1. Go to the reviews or reputation section in GoHighLevel.
  2. Use filters to show low-star reviews (for example, 1–3 stars).
  3. Click into each review that needs attention.

Prioritize reviews where the customer describes a serious issue or where the situation is still unresolved.

Step 2: Craft a Professional Response

When you reply through GoHighLevel, keep the following guidelines in mind (as emphasized in the source page):

  • Stay calm and professional: Avoid defensive language.
  • Acknowledge the issue: Show the customer that you read and understood the complaint.
  • Apologize when appropriate: Even if you disagree with the details, express empathy for their experience.
  • Offer a path to resolution: Provide a clear next step, such as contacting support or a direct phone number.
  • Move complex discussions offline: Share contact details so sensitive information is not discussed in public comments.

You can type your reply directly into the response field GoHighLevel provides for the selected review and submit it, which posts your response back to the original platform.

Step 3: Follow Up Internally

After responding publicly using GoHighLevel, make sure internal teams follow up. You can document actions in your internal systems, assign tasks to relevant staff, and verify that the customer receives a satisfactory solution.

Requesting New Reviews Using GoHighLevel

Beyond handling negative feedback, the GoHighLevel article stresses the importance of actively requesting positive reviews from satisfied customers. This helps balance occasional negative reviews and provides a more accurate picture of customer experience.

Creating Review Request Campaigns

In GoHighLevel, you can configure campaigns or automations that send review request messages after key triggers, such as:

  • Completion of a service.
  • Closed sale or appointment.
  • Customer onboarding completion.

The messaging is typically sent by SMS or email, depending on your setup.

Best Practices for Review Request Messages

When building review request sequences in GoHighLevel, the source material suggests these best practices:

  • Keep messages short and friendly.
  • Clearly ask for a review without pressuring the customer.
  • Include a direct link to the review page to minimize friction.
  • Send requests soon after a positive interaction.
  • Avoid offering incentives that may conflict with review platform policies.

Set up automations so that only engaged or satisfied customers are routed into your review request sequence.

Tracking Reputation Performance in GoHighLevel

Monitoring your progress is essential. With GoHighLevel, you can review metrics over time to see whether your response strategy and review request campaigns are working.

Key Metrics to Monitor

  • Average star rating: Track changes over weeks or months.
  • Volume of new reviews: Confirm that review request campaigns increase review counts.
  • Response rate: How many reviews receive replies.
  • Response speed: Time taken to respond to new reviews.

By watching these numbers in GoHighLevel, you can refine your templates, automations, and internal processes.

Best Practices for Long-Term Reputation Management with GoHighLevel

The official GoHighLevel help page outlines several long-term strategies to maintain a strong online presence beyond one-off replies.

  • Respond to all reviews, not only negative ones: Thank customers for positive feedback to show appreciation.
  • Use feedback to improve services: Capture common complaints and address root causes.
  • Train staff: Standardize your tone and response templates.
  • Automate reminders: Use GoHighLevel workflows to ensure reviews are requested consistently.

Combining thoughtful human responses with GoHighLevel automation creates a sustainable system for protecting your reputation.

Additional Resources and References

For more technical details about reputation features in GoHighLevel, consult the original help center article here: How to address negative reviews and manage reputation with HighLevel.

If you need expert implementation, strategy, or agency-level support for configuring GoHighLevel, you can learn more at Consultevo, which specializes in marketing technology solutions.

By following the steps in this guide and using the built-in tools of GoHighLevel, you can systematically address negative reviews, encourage more positive feedback, and build a robust online reputation for your business or clients.

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