Manage Twilio Numbers in GoHighLevel
In this guide, you will learn how to delete and reset a Twilio phone number inside GoHighLevel while keeping your settings organized, just as you might structure projects in ClickUp. Follow the steps carefully to avoid message failures, missed calls, or broken automations that rely on your Twilio numbers.
This walkthrough is based on the official GoHighLevel help documentation and shows you when to delete a number, when to reset it, and how to keep your phone system stable.
Understanding Twilio Numbers in GoHighLevel
Before you change anything, it is important to understand how Twilio and GoHighLevel work together. Your Twilio account owns the phone numbers, while GoHighLevel connects those numbers to:
- Sub-accounts or locations
- Workflows and automations
- Call routing and forwarding rules
- SMS and MMS messaging settings
When you delete or reset a Twilio number from GoHighLevel, you are affecting how that number routes messages and calls. If you make a mistake, messages may stop sending or calls might not reach your users.
When to Delete vs Reset in GoHighLevel
The original GoHighLevel article highlights two different actions: deleting a Twilio number or resetting it. Choosing the right option will help you maintain a reliable communication setup.
When to Delete a Twilio Number in GoHighLevel
Deleting a Twilio number is appropriate when you no longer want to use that number at all. Typical reasons include:
- The number was added to the wrong GoHighLevel location.
- You are replacing it with a new number for branding or compliance.
- You no longer need that number for any marketing or support campaigns.
Deleting the number from Twilio will permanently remove it from your account, and it may not be recoverable. You should also remove or update any GoHighLevel automations that used that number.
When to Reset a Twilio Number in GoHighLevel
Resetting is useful when the number itself is still needed, but its current configuration is incorrect or broken. Common reasons to reset include:
- Call forwarding or routing is not working as expected.
- SMS or MMS messages are failing even though the number is active.
- The number was previously connected to another software and now must be fully controlled by GoHighLevel.
Resetting a Twilio number allows GoHighLevel to re-apply the correct webhooks and configuration to that number without permanently deleting it from Twilio.
How to Delete a Twilio Number from Twilio
Use this procedure when you want to completely remove a phone number from your Twilio account, and you do not plan to use it again with GoHighLevel or any other platform.
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Log in to Twilio
Sign in to your Twilio Console using the account that is connected to your GoHighLevel account or agency. -
Open the Phone Numbers section
From the Twilio left-side navigation, go to Phone Numbers and then choose Manage or Active Numbers to view the list of purchased numbers. -
Select the number to delete
Click the specific phone number that you want to remove. This opens the detailed configuration page for that Twilio number. -
Delete the Twilio number
Scroll to the bottom or look for the Release Number or Delete option. Confirm you want to delete or release the number from Twilio. Once released, it is removed from your account and may later be returned to the number pool. -
Update GoHighLevel settings
After deleting a Twilio number, sign in to GoHighLevel and remove references to that number from:- Call routing or phone settings
- Workflows and automations
- Campaigns and triggers
- User assignments or outbound caller ID settings
Removing the number references in GoHighLevel prevents errors where the system tries to send messages or calls using a number that no longer exists.
How to Reset a Twilio Number for GoHighLevel
Resetting is safer than deleting when the goal is simply to fix configuration problems. The GoHighLevel documentation explains how to reset the Twilio number so that the platform can correctly control it again.
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Log in to Twilio
Access your Twilio Console using the same account integrated with GoHighLevel. -
Navigate to the Phone Numbers list
Click Phone Numbers in the Twilio menu, then open the page showing all active phone numbers on the account. -
Open the number configuration
Find the specific phone number you use in GoHighLevel, then click it to open the detailed settings page. -
Remove old webhooks or configuration
On the configuration page, locate the sections for:- Voice & Fax webhooks
- Messaging webhooks
If these fields point to another app or an outdated URL, clear them or set them back to Twilio defaults. This “reset” step prepares the number so GoHighLevel can apply its own webhooks again.
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Save your changes
After clearing or resetting the configuration fields, save the settings in Twilio. -
Reconnect in GoHighLevel
Return to GoHighLevel, open the location or agency phone settings, and ensure the number is selected and active. The platform will re-apply the needed Twilio settings automatically.
By resetting in this way, you keep the phone number while allowing GoHighLevel to fully manage its behavior for calls and messages.
Best Practices for Twilio Numbers in GoHighLevel
To maintain a stable setup, follow these best practices when working with Twilio numbers connected to GoHighLevel:
- Document ownership: Keep a list of which locations and pipelines use each Twilio number.
- Avoid frequent number changes: Constantly replacing numbers can confuse contacts and negatively affect deliverability.
- Check compliance: Ensure numbers used in GoHighLevel meet carrier and local regulations for SMS and calling.
- Test after any change: Send a test SMS and place a test call whenever you delete, replace, or reset a number.
Common Issues After Deleting or Resetting
After making changes in Twilio for use with GoHighLevel, you might run into the following issues:
- Outbound SMS fails because workflows still reference a deleted number.
- Inbound calls ring but do not reach any user or forwarding destination.
- Conversations appear in the wrong location due to old assignments.
If problems occur, double-check that:
- The Twilio number is active and correctly configured.
- GoHighLevel location settings use the correct default number.
- All workflows and triggers reference an existing Twilio number.
Official GoHighLevel Resource and Further Help
You can review the original documentation used for this guide on the GoHighLevel help portal here: Deleting/Resetting a Twilio Number. It provides the baseline instructions for handling Twilio numbers with the platform.
If you need advanced consulting, implementation, or troubleshooting support around Twilio and GoHighLevel, visit Consultevo for expert assistance with setup, integrations, and optimization.
Summary: Safely Manage Twilio Numbers in GoHighLevel
To recap, use deletion only when you want to retire a Twilio number completely, and perform the removal in Twilio first, then clean up references inside GoHighLevel. Use a reset when the number should remain active but needs its configuration cleared so GoHighLevel can fully control it again.
Following the structured steps above will help you avoid broken campaigns, failed SMS, and call routing problems while keeping your Twilio numbers in GoHighLevel properly organized and functioning.
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