GoHighLevel Marketing Audit Guide

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How to Use the GoHighLevel Marketing Audit Report for Strategic Growth

The GoHighLevel Marketing Audit Report gives you a structured way to review a client’s online presence, similar to how ClickUp organizes complex projects. In this guide, you will learn how to create, read, and compare reports so you can clearly show clients where they stand and which marketing actions will drive strategic growth.

This how-to article walks through the exact navigation steps, available report types, and comparison features so you can confidently use the tool in your agency workflows.

What the GoHighLevel Marketing Audit Report Does

The Marketing Audit Report in GoHighLevel helps you analyze a business’s visibility and reputation across key online channels. It is designed for agencies that want to run professional audits and use those insights to pitch services or guide ongoing campaigns.

With this feature, you can:

  • Quickly generate an online presence audit for any business.
  • Review visibility, directory listings, and reviews.
  • Download, print, or share reports with decision-makers.
  • Compare multiple reports over time to show progress.

The report is especially useful during discovery calls, onboarding, and quarterly reviews.

How to Access the GoHighLevel Marketing Audit Report

Follow these steps to access and manage Marketing Audit Reports from your agency account.

Step 1: Open the Agency View

  1. Log in to your agency-level dashboard.
  2. Ensure you are in the Agency View (not a sub-account view).

Step 2: Navigate to the Snapshot Report Section

  1. In the left sidebar, locate and click on Snapshot Report (or similarly labeled audit section, depending on your layout).
  2. You will see a table listing any existing Marketing Audit Reports created under your agency.

Step 3: Choose a Client or Prospect

Within the Snapshot Report area, you can either:

  • Select an existing client or sub-account to view their report history.
  • Create a new report for a prospect by following the on-screen prompts for business details.

Types of GoHighLevel Marketing Audit Reports

Inside the Marketing Audit Report interface, you will find multiple report types designed to highlight different aspects of a business’s online performance.

Overview Report

The overview provides a high-level summary of the business’s digital footprint. It typically includes:

  • General visibility score.
  • Key performance indicators across major directories and platforms.
  • Quick insights you can discuss in a sales or review meeting.

Local Business Listing and Presence Report

This report examines how consistently the business appears across local directories. It focuses on:

  • Business name, address, and phone number accuracy (NAP).
  • Presence or absence in popular listing sites.
  • Opportunities to correct or expand local listings.

Online Reputation and Review Report

The reputation section analyzes reviews and ratings across various sources. Use it to:

  • See average rating trends.
  • Identify review sources that need more attention.
  • Present a plan for review generation and response strategies.

How to View and Print GoHighLevel Audit Reports

Once you have created a Marketing Audit Report, you can open and present it directly from your account.

Open the Report

  1. From the Snapshot Report list, locate the business whose report you want to review.
  2. Click on the report entry to open the detailed audit page.

Print or Save as PDF

  1. Inside the open report, look for the browser’s print option (often under the menu or by pressing Ctrl + P / Cmd + P).
  2. Select Print to create a paper copy for in-person meetings.
  3. Or choose Save as PDF to share the report via email or store it in your documentation system.

Printing or saving a PDF is useful for attaching the GoHighLevel report to proposals or internal planning docs.

How to Compare GoHighLevel Marketing Audit Reports

Comparing multiple Marketing Audit Reports lets you demonstrate progress over time and supports strategic decision-making.

Access the Comparison View

  1. In the Snapshot Report area at the agency level, locate the comparison option or tab (labeled for multiple reports or comparison).
  2. Open the comparison interface where you can select the reports you want to evaluate side by side.

Select Reports for Comparison

  1. Choose the specific Marketing Audit Reports for a single business that you want to compare (for example, before vs. after a campaign).
  2. Confirm your selection so the system loads the comparison view.

Analyze Changes and Trends

Within the comparison view, pay attention to:

  • Score improvements or declines in visibility.
  • Changes in local listings coverage.
  • Trends in online reviews and reputation.

Use these insights to prepare talking points and recommendations for your next strategy session.

Using GoHighLevel Audit Insights for Strategic Growth

The power of the Marketing Audit Report comes from how you act on the data. Here are practical ways to turn insights into growth.

Convert Audits into Action Plans

  • Highlight the top three weaknesses shown in the report.
  • Map each weakness to a specific service you provide (SEO, reviews, listings management, reputation campaigns, etc.).
  • Build a prioritized roadmap and timeline based on potential impact.

Show ROI with Before-and-After Reports

  • Run an initial GoHighLevel audit as a baseline during onboarding.
  • Run a follow-up audit after a defined period (30–90 days).
  • Use the comparison feature to visually show improvements across listings, visibility, and reviews.

Support Sales and Retention

  • Use fresh audits in discovery calls to reveal quick wins.
  • Review updated reports during quarterly business reviews.
  • Document clear next steps using the audit sections as your agenda.

Best Practices When Using GoHighLevel Marketing Audits

To get the most value from the Marketing Audit Report feature, integrate it into your regular agency processes.

  • Standardize your workflow: Always create an initial audit for new prospects and clients.
  • Schedule recurring audits: Run new reports on a consistent cadence to track improvements.
  • Pair with internal tools: Store PDFs in your internal knowledge or project tools so your team can reference them easily.
  • Educate clients: Walk clients through each section in simple language so they understand both strengths and gaps.

Where to Learn More About GoHighLevel Marketing Audits

For additional technical details and the latest interface updates, you can review the official help article at this GoHighLevel support page. It provides screenshots and a step-by-step breakdown of the current release.

If you want expert help implementing audit-driven growth systems, you can also explore agency consulting resources at Consultevo, which specializes in scalable marketing operations.

By consistently running and comparing Marketing Audit Reports inside GoHighLevel, you can clearly demonstrate value, refine your marketing strategy, and support long-term client growth with data-backed recommendations.

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