How to Set Up Your Marketplace App Pricing in GoHighLevel

If you are moving from tools like ClickUp and want to manage apps and billing in one place, GoHighLevel gives you a built-in Marketplace where you can set clear prices for your products. This guide explains how to configure Marketplace app pricing in your GoHighLevel account so agencies and sub-accounts see exactly what they will pay.

On the original support page, GoHighLevel outlines how to control your app price, billing frequency, and visibility. The steps below are based on that information and organized as a simple, repeatable process you can follow for every Marketplace app you publish.

Before You Configure GoHighLevel Marketplace Pricing

Before changing any pricing settings, make sure you meet a few basic conditions. These items help you avoid billing errors or confusion for your buyers.

You must have access to the GoHighLevel Marketplace and the specific app you want to edit.
Your GoHighLevel account should have billing enabled and connected to your payment processor.
You should know your base currency and any planned changes to your pricing strategy.
You must have the appropriate role or permissions to edit Marketplace listings.

Having these elements ready ensures your app pricing displays correctly to agencies and sub-accounts inside GoHighLevel.

Access Your GoHighLevel Marketplace App

The first step is to open the Marketplace section in your GoHighLevel account and locate the app whose pricing you want to update.

Log in to your GoHighLevel account with an administrator or app-owner profile.
From the main navigation, go to the Marketplace area.
Find the app you want to manage. This could be an existing app already live or a draft you are preparing to publish.
Click on the app entry to open its configuration page, where pricing and listing options are available.

Once you have the app page open, you are ready to define how much customers will pay and how often they will be billed.

Configure GoHighLevel App Pricing

On the app configuration screen, you can set the price that agencies and sub-accounts will see in the GoHighLevel Marketplace. The pricing options may include one-time and recurring amounts depending on your product design.

Step 1: Choose a Pricing Model in GoHighLevel

Based on the guidance from the official documentation, you should decide whether your app will use a recurring subscription or a one-time charge. While exact names can vary, the general patterns are:

Recurring subscription — buyers pay a consistent fee on a regular schedule (for example, monthly or yearly).
One-time payment — buyers pay once for permanent or long-term access, if your offer supports this type of model.

Select the pricing model that best matches your app’s ongoing costs, support commitments, and feature updates.

Step 2: Set the Base Price

Next, enter the base price your customers will be charged. This is the number they see in the GoHighLevel Marketplace listing and on any purchase screens.

Locate the Price or similar field on the app configuration form.
Enter the amount you want to charge. Follow the required format (for example, use numbers only and no currency symbols if the interface adds them automatically).
If your app offers multiple plans or tiers, repeat the pricing setup per plan, if that option exists for your Marketplace listing.

Be sure that your base price aligns with your value proposition and that it matches any public pricing you advertise outside GoHighLevel.

Step 3: Define Billing Frequency

For subscription-based offers, you also have to choose how often customers are billed. The GoHighLevel Marketplace uses standard billing intervals.

Monthly billing for predictable monthly revenue streams.
Annual billing if you want to collect a larger payment upfront and often provide a discount.
Other available intervals depending on how the specific Marketplace listing is configured.

Pick the billing frequency that makes sense for your customer base and product lifecycle. Confirm that the interval is clearly reflected on the public listing so buyers know exactly when charges will occur.

Set Currency and Localization in GoHighLevel

The source documentation highlights the importance of aligning pricing with your currency settings. Inside GoHighLevel, Marketplace apps typically use the default currency linked to your billing configuration.

Check your account-level billing settings to confirm the active currency (for example, USD, EUR, GBP).
Make sure the app pricing page reflects that same currency or the options allowed by your GoHighLevel configuration.
If you intend to change your primary currency, update it at the account level first and then verify that your Marketplace pricing mirrors the new standard.

Having consistent currency settings keeps invoices and receipts aligned with what customers expect to see when they purchase apps through the GoHighLevel Marketplace.

Control Visibility and Eligibility in GoHighLevel

Depending on your plan and the version of the Marketplace interface, you may be able to adjust who can see and buy your app in GoHighLevel. The support page indicates that visibility and eligibility settings play a key role in how your pricing appears to different users.

Public visibility so any eligible account can discover and purchase the app.
Restricted visibility limited to certain agencies, sub-accounts, or user groups.
Beta or internal use when you are still validating your pricing before a full-scale launch.

Review your intended audience and choose visibility options that support your go-to-market strategy, while keeping your pricing structure clear and accessible.

Review and Publish Your GoHighLevel App Pricing

Once pricing, currency, and visibility are configured, you should preview and test your listing. This step helps you catch any errors before agencies or sub-accounts attempt to buy the app.

Double-check your price, billing interval, and currency for accuracy.
Verify any additional notes or descriptions that reference cost or billing terms.
Use a test account, if possible, to simulate the checkout flow and confirm that the amount shown matches your configured GoHighLevel pricing.
After confirming everything, save or publish the listing so it becomes available in the Marketplace according to your chosen visibility settings.

If you later update your offer, return to the same configuration area in GoHighLevel to adjust pricing or intervals and republish the changes.

Troubleshooting GoHighLevel Marketplace Pricing Issues

If something looks wrong with your app price or billing display, compare your steps with the original support guidance from GoHighLevel. You can reference the official article here: Set up your Marketplace app pricing in GoHighLevel.

Common issues include:

Accidentally selecting the wrong billing interval.
Entering a price with the wrong numeric format.
Using a different currency at the account level than expected.
Incorrect visibility rules that hide your app from eligible buyers.

Review these areas first, then re-test your Marketplace listing to confirm the corrections appear correctly in GoHighLevel.

Next Steps for Optimizing Your GoHighLevel Marketplace Strategy

After your pricing is live, consider tracking conversions and customer feedback to refine your offer over time. You can A/B test different price points, adjust billing frequency, or bundle additional services under the same app listing in GoHighLevel, depending on your business model.

For broader strategy help around funnel design, agency pricing, and automation that pairs well with GoHighLevel, you can learn more from Consultevo, a consultancy focused on practical growth systems.

By following the structured process above and checking your work against the official documentation, you can confidently set up Marketplace app pricing in GoHighLevel and give your customers a clear, predictable buying experience.

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Set Up GoHighLevel App Pricing