How to Use GoHighLevel Marketplace Workflow Actions
The GoHighLevel Marketplace makes it easy to install prebuilt workflow actions, similar to how power users share templates in ClickUp or other automation tools. This guide walks you step-by-step through finding, installing, and using Marketplace Workflow Actions so you can automate tasks inside your GoHighLevel account quickly and safely.
Follow the instructions below to understand where Marketplace items live, how to add workflow actions, and how to configure them properly inside your sub-accounts.
What Are GoHighLevel Marketplace Workflow Actions?
Marketplace Workflow Actions in GoHighLevel are preconfigured automation components you install from the GoHighLevel Marketplace. They are designed to help you:
- Speed up building complex automations
- Reuse proven workflow logic shared by others
- Standardize processes across sub-accounts
- Avoid creating every workflow step manually
Each Marketplace Workflow Action can be added into your existing workflows and customized just like native actions in your GoHighLevel automation builder.
Where to Find Marketplace Workflow Actions in GoHighLevel
The Marketplace area of GoHighLevel holds all shared assets, including workflow actions. Depending on your account level and permissions, you can access Marketplace items at the agency or sub-account level.
- Log in to your GoHighLevel account.
- Open the Marketplace section from your left-hand navigation (usually accessible at the agency level).
- Browse or search for Workflow Actions that match your business use case.
Each Marketplace listing normally includes a description, usage notes, and what the workflow action is designed to do once installed.
How to Install GoHighLevel Marketplace Workflow Actions
Once you have found a Marketplace item you want to use, you need to install it into your GoHighLevel account before it appears in your workflows.
- From the Marketplace screen, click on the desired Workflow Action listing.
- Review the description, requirements, and any notes from the creator.
- Click the Install or Get button (wording may vary) to add the item to your agency or sub-account.
- Select the sub-account(s) where the workflow action should be available.
- Confirm the installation when prompted.
After installation, the Workflow Action becomes available in the automation builder of the chosen accounts, ready for configuration and use.
How to Add a Marketplace Workflow Action Inside a GoHighLevel Workflow
After you install a Marketplace Workflow Action, you can insert it into any compatible workflow in GoHighLevel.
- Open the sub-account where you installed the Marketplace item.
- Go to Automation > Workflows.
- Open an existing workflow or create a new one.
- Click the + icon to add a new step.
- In the actions list, look for the installed Marketplace Workflow Action by name.
- Select it to insert the action into your workflow.
The Marketplace Workflow Action will appear as a step in your GoHighLevel workflow, similar to any native action such as sending an email, updating a contact, or adding a tag.
Configuring GoHighLevel Marketplace Workflow Actions
Most Marketplace Workflow Actions require configuration before they can run correctly in your GoHighLevel account. The exact options depend on the specific item you installed, but the general setup flow is similar.
- Click on the Marketplace Workflow Action step in your workflow.
- Review all fields, options, and required values shown in the settings panel.
- Enter or map any required values (for example: tags, pipeline names, custom field values, or email templates).
- Adjust any default conditions so the action fits your current process.
- Save the workflow after configuration.
Some Marketplace Workflow Actions may reference assets such as forms, calendars, or pipelines. If you do not already have those assets created, you may need to build them first or update the configuration to use the assets you already have inside your GoHighLevel account.
Testing Marketplace Workflow Actions in GoHighLevel
Before you rely on a new Marketplace item in production, test it thoroughly in your GoHighLevel environment.
- Clone the workflow or create a test version so you do not disrupt live campaigns.
- Use a test contact and trigger the workflow using realistic data.
- Monitor each step to verify the Marketplace Workflow Action performs as described.
- Check records such as conversations, opportunities, and notes to confirm the expected updates occur.
- Adjust configuration if something does not behave as intended, then test again.
Thorough testing ensures the Marketplace Workflow Action works properly with your pipelines, tags, and communication channels in GoHighLevel.
Troubleshooting GoHighLevel Marketplace Workflow Actions
If a Marketplace Workflow Action is not working the way you expect, use these diagnostics:
- Check prerequisites: Confirm all referenced pipelines, forms, calendars, and fields exist in your GoHighLevel sub-account.
- Review permissions: Ensure the sub-account has access to every asset the workflow step requires.
- Inspect logs: Review workflow execution logs or contact activity to see where the process stopped.
- Compare with listing: Go back to the Marketplace listing and confirm you followed any special setup notes.
If issues continue, you can refer to the official documentation at this GoHighLevel Marketplace Workflow Actions help article for more details and examples.
Best Practices for Using GoHighLevel Marketplace Workflow Actions
To get the most from Marketplace Workflow Actions in GoHighLevel, keep these best practices in mind:
- Start with clear goals: Know what you want the workflow to achieve before you install new items.
- Standardize naming: Rename actions, tags, and pipelines so your team can easily understand their purpose.
- Use test sub-accounts: Where possible, experiment in a sandbox or non-production sub-account first.
- Document changes: Keep internal notes on what each Marketplace action does and how it is configured.
- Review periodically: As your processes evolve, revisit Marketplace Workflow Actions to ensure they still support your current strategy.
Additional Resources Beyond GoHighLevel
If you need strategic guidance on combining Marketplace items with broader funnel, CRM, or automation setups, you can explore expert resources like Consultevo, which focuses on building scalable systems around platforms such as GoHighLevel.
By carefully installing, configuring, and testing Marketplace Workflow Actions, you can leverage GoHighLevel to automate more of your sales and marketing operations with less manual effort, while still keeping full control over how each automation behaves in your business.
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