GoHighLevel Messaging Compliance Setup
If you are organizing customer communication across tools like ClickUp and your CRM, configuring GoHighLevel messaging compliance correctly is essential. This guide explains how to set up automatic opt-out handling and sender information updates so your account stays compliant with carrier and regulatory requirements while protecting your sending reputation.
The steps below are based on the official GoHighLevel help documentation and will walk you through enabling the Messaging Compliance feature, configuring automatic opt-out handling, and updating business details that flow through to your SMS and email traffic.
What Is GoHighLevel Messaging Compliance?
Messaging compliance in GoHighLevel is a collection of settings that help ensure your SMS and email communications meet carrier, regulatory, and industry standards. These settings control how unsubscribes are detected and processed, and how your business identity appears to recipients.
Using these tools properly helps:
- Maintain a clean and accurate opt-out list
- Align with carrier rules on unsubscribe language
- Present consistent and accurate sender information
- Reduce the risk of blocked or filtered messages
Accessing Messaging Compliance in GoHighLevel
To begin, you must open the Messaging Compliance interface inside your GoHighLevel agency or sub-account.
- Log in to your GoHighLevel account.
- Navigate to the Settings area for the specific sub-account where you manage communications.
- Locate the option labeled Messaging Compliance in the left-hand navigation or compliance section.
- Click to open the compliance configuration screen.
From here, you will see controls for automatic opt-out detection and sender information configuration, plus supporting options that may vary by region or carrier requirements.
How Automatic Opt-Out Works in GoHighLevel
Automatic opt-out in GoHighLevel is designed to recognize when a contact sends a message indicating they no longer wish to receive communications. Instead of relying on manual list maintenance, the system can detect standard keywords and process the unsubscribe automatically.
Common unsubscribe patterns include:
- Keywords such as STOP, END, CANCEL, UNSUBSCRIBE, or QUIT
- Responses that clearly indicate a desire to opt out
When a valid opt-out is detected, GoHighLevel can update the contact record and prevent further messages from going out, depending on your configuration.
Set Up Automatic Opt-Out in GoHighLevel
Follow these steps to configure automatic opt-out detection so your messaging remains compliant and up to date:
- Open Messaging Compliance settings
Within your GoHighLevel sub-account, go to Settings > Messaging Compliance. - Locate the opt-out configuration section
On the Messaging Compliance page, find the block dedicated to Opt-Out Handling or Automatic Unsubscribe. - Enable automatic opt-out detection
Turn on the toggle or checkbox that allows the system to automatically detect and process opt-out messages from your recipients. - Review default opt-out keywords
Confirm that the standard unsubscribe keywords provided by GoHighLevel meet your needs. These typically include carrier-approved terms like STOP and UNSUBSCRIBE. - Save your settings
Click Save or Update on the Messaging Compliance page to apply the new automatic opt-out configuration.
Once enabled, GoHighLevel will automatically scan incoming messages for these keywords and update the contact’s subscription status accordingly, helping you prevent accidental non-compliant sends.
Configuring Sender Info Updates in GoHighLevel
Accurate sender information is a core part of compliance. Carriers and regulators expect your business name, contact details, and required legal text to be clear and consistent across your messages. GoHighLevel includes settings to centralize this data.
To configure or update sender details:
- Return to Messaging Compliance
From your sub-account, open Settings > Messaging Compliance again. - Find the sender information section
Look for a section labeled Sender Info, Business Information, or similar wording that defines what appears in your outgoing communications. - Enter accurate business details
Fill in all required fields, which may include:- Legal business name
- Registered business address
- Primary contact email and/or phone number
- Website URL or support page
- Review compliance language
Check any default message templates or legal language blocks that the system attaches to your campaigns. Confirm that they match the information you provide in GoHighLevel. - Save sender info updates
Click Save to store your sender details so new messages use the updated information.
Keeping this section current ensures that when GoHighLevel applies identity and compliance headers to your messages, they reflect your latest business information.
Best Practices for GoHighLevel Messaging Compliance
Beyond the core configuration, there are best practices that will help you get the most from the Messaging Compliance features in GoHighLevel.
Keep Opt-Out Detection Always Enabled in GoHighLevel
Disabling automatic opt-out detection can increase the risk of non-compliant sends. Keep it enabled and periodically test that common unsubscribe keywords are being recognized and processed correctly.
Align Templates With GoHighLevel Compliance Settings
Review all SMS and email templates used in automated workflows:
- Confirm they include required disclaimers, when applicable.
- Ensure the opt-out instructions match how GoHighLevel processes unsubscribes.
- Avoid conflicting or duplicate legal text that might confuse recipients.
Audit Contact Records Regularly in GoHighLevel
Use contact lists and reporting to confirm that unsubscribed contacts are truly excluded from outbound campaigns. If you notice any mismatch, review your automation and compliance settings to identify the cause.
Troubleshooting GoHighLevel Compliance Settings
If you run into issues where opt-out messages are not being recognized or sender information appears outdated, use the following checks:
- Verify that Messaging Compliance is enabled at the correct sub-account level.
- Confirm that no conflicting automation is overriding contact status after an unsubscribe.
- Check message logs to ensure the contact’s opt-out message contained an eligible keyword.
- Review your sender information section to confirm that all fields are complete and saved.
For the most precise and up-to-date guidance, refer directly to the official documentation at this GoHighLevel Messaging Compliance article.
Next Steps for Optimizing GoHighLevel
Once your automatic opt-out and sender information updates are configured, you can safely expand your automation strategy and campaign volume. Consider the following next steps:
- Implement more granular tagging around consent and subscription type.
- Set up reporting dashboards that track unsubscribe rates by campaign.
- Integrate your GoHighLevel account with your analytics and project management tools to centralize compliance visibility.
If you need strategic support aligning your CRM, automation, and compliance processes, you can explore consulting resources at Consultevo, which specializes in optimization across modern marketing stacks.
By following the configuration steps outlined above and keeping your messaging rules in sync with official platform guidance, you can use GoHighLevel to send compliant, consistent, and reliable communications at scale.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
“`