How to Follow Updated GoHighLevel Messaging Guidelines

ClickUp users who also rely on GoHighLevel for SMS and MMS campaigns must understand the latest messaging rules for the U.S. and Canada. This step-by-step guide explains how to apply these guidelines in your workflows so your account stays compliant and your messages keep getting delivered.

The information below summarizes the updated carrier and regulatory standards and shows you how to adjust your sending practices inside your GoHighLevel account.

Overview of GoHighLevel Messaging Compliance

Carriers in the U.S. and Canada enforce strict rules to reduce spam, fraud, and unwanted messages. GoHighLevel must align with those rules, which means every agency and sub-account needs to follow clear policies for:

• Message consent and opt-in
• Opt-out handling and honoring STOP requests
• Content restrictions and prohibited use cases
• Identification of who is sending the message
• Throughput, frequency, and automation behavior

Staying compliant protects your reputation, improves deliverability, and prevents potential suspension of messaging services.

Key Requirements for GoHighLevel U.S. Messaging

The following sections outline how to apply the current U.S. guidelines in GoHighLevel, based on the official requirements from carriers and the platform’s provider. For the complete original reference, review the source page at GoHighLevel messaging guidelines.

1. Confirm Proper Consent for GoHighLevel Messaging

Before sending any SMS or MMS through your pipelines or campaigns, you must obtain and document valid consent from your contacts. Common acceptable opt-in methods include:

• Web forms that clearly state users agree to receive SMS
• Keyword-based opt-in, where users text a keyword to join
• Paper or digital sign-up forms with explicit SMS permission
• Check boxes that are unchecked by default, with clear language

In your GoHighLevel processes, ensure every workflow that triggers messaging only targets contacts with:

• Documented proof of consent
• A stored phone number in the correct field
• Clear expectations about message type and frequency

2. Identify Your Business in Every GoHighLevel Message

Carriers expect recipients to know exactly who is contacting them. Each message sent from your GoHighLevel campaigns to U.S. recipients should include:

• Your brand or business name at the beginning or end of the message
• Consistent identification across transactional and marketing messages
• Language appropriate to the content and audience

Example format for compliance:

• “[BrandName]: Your appointment is confirmed for 3 PM tomorrow. Reply STOP to opt out.”

3. Provide Clear Opt-Out Instructions in GoHighLevel

Every marketing or informational SMS must allow recipients to opt out easily. Within your GoHighLevel templates and workflows:

• Include opt-out language such as “Reply STOP to unsubscribe”
• Make sure the STOP keyword is not hidden or confusing
• Apply the same rule to follow-up and automation-based messages

When a user replies STOP, your GoHighLevel configuration must:

• Stop all further SMS communications to that number
• Update the contact status or DND field
• Ensure future campaigns do not send to opted-out contacts

4. Avoid Prohibited Content in GoHighLevel Campaigns

GoHighLevel, through its underlying carriers and messaging providers, must block certain categories of content. You should not use SMS or MMS for:

• Illegal substances or services
• High-risk financial schemes or deceptive marketing
• Gambling, adult, or explicit content where prohibited
• Misleading, fraudulent, or harassing messages

Before launching a GoHighLevel sequence, review all message steps to confirm they meet carrier content rules and apply local laws where your recipients live.

Updated GoHighLevel Rules for Canadian Messaging

Canada applies similar but not identical rules to U.S. messaging. Within your GoHighLevel account, any messages sent to Canadian numbers must follow:

• Canadian anti-spam legislation requirements
• Consent rules that may differ from U.S. expectations
• Clear identification of the sender and purpose
• Accurate, up-to-date contact information for support or help requests

As you build your GoHighLevel automations, segment your contact lists by country and verify that every Canadian contact received a compliant opt-in form and an appropriate welcome message.

Step-by-Step: How to Apply GoHighLevel Messaging Guidelines

Step 1: Audit Existing GoHighLevel Campaigns

1. List all active SMS and MMS workflows, triggers, and campaigns.
2. Open each message template and confirm it includes:
   • Your business or brand name
   • Clear opt-out instructions
   • Content that complies with U.S. and Canadian rules
3. Note any campaigns that target both U.S. and Canadian audiences and plan separate variants if rules differ.

Step 2: Standardize Message Templates in GoHighLevel

1. Create central SMS templates that your team must use for recurring messages.
2. Add standard copy blocks that include:
   • Business name or short brand label
   • Opt-out language (e.g., “Reply STOP to opt out”)
   • Optional support info like “Reply HELP for assistance”
3. Train team members to duplicate and adapt only from these approved templates.

Step 3: Configure Opt-In and Opt-Out Logic in GoHighLevel

1. Review all forms and funnels that collect phone numbers.
2. Update form descriptions with clear SMS consent language and frequency details.
3. Set up workflows that:
   • Tag contacts with SMS consent when they opt in
   • Remove messaging permissions when STOP or similar keywords are received
   • Respect Do Not Disturb flags or custom unsubscribe fields

Step 4: Monitor GoHighLevel Deliverability and Complaints

1. Check messaging logs and reports inside your account.
2. Track failed messages, carrier errors, and spam complaints.
3. Adjust send times, message frequency, and wording if you see increased blocking or negative feedback.

Best Practices to Keep GoHighLevel Messaging Compliant

• Send only to contacts with verified consent and clear expectations.
• Limit the number of daily messages to what your contacts reasonably expect.
• Review your workflows quarterly to align with any new carrier rules.
• Document your policies so your team can follow the same standards.

If you work with agencies or consultants, make sure they understand these GoHighLevel rules and build all automations around compliance first, performance second.

Where to Learn More About GoHighLevel Rules

For the full, most up-to-date requirements, always refer to the original provider documentation at the official GoHighLevel U.S. and Canada messaging guidelines. Check this source regularly, because carriers may update policies over time.

If you need implementation help across broader systems, including CRM and operations, you can also review consulting resources like Consultevo for additional strategy support.

By applying these steps, auditing your templates, and maintaining clear opt-in and opt-out processes, you can keep your GoHighLevel messaging secure, compliant, and effective for both U.S. and Canadian audiences.

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