Configure Microsoft SNDS for GoHighLevel Email Sending

When you manage email outreach in tools like ClickUp and GoHighLevel, connecting Microsoft Smart Network Data Services (SNDS) helps you monitor sender reputation and fix Outlook or Hotmail delivery issues. This how-to guide walks you step by step through requesting, receiving, and using SNDS access for the IPs that power your GoHighLevel email sending.

Microsoft SNDS is a reputation monitoring service for IP addresses that send email to Outlook.com, Hotmail, Live, and related domains. By setting it up correctly for your GoHighLevel sending IPs, you can see complaint levels, spam trap hits, and delivery health so you can improve inbox placement.

What Microsoft SNDS Does for GoHighLevel Users

Before you configure anything, it is important to understand what SNDS provides for your GoHighLevel email traffic.

• Shows whether your IPs are marked as good, neutral, or problematic by Microsoft.
• Displays complaint rates and spam trap activity associated with your sending IPs.
• Helps you diagnose Microsoft-related delivery problems such as junk folder placement.
• Gives you data to support conversations with Microsoft support if blocks occur.

SNDS does not send mail itself; it only reports on IP reputation. Your platform, such as GoHighLevel, continues to handle actual mailing and campaign automation.

Requirements for Using Microsoft SNDS With GoHighLevel

To access SNDS for the infrastructure behind your GoHighLevel email, you will use a special process with Microsoft. This is necessary because the IPs used are shared, and you must request permission to view them.

Here are the base requirements described in Microsoft documentation and the GoHighLevel help resource:

• A Microsoft account you can sign into (Outlook, Hotmail, or a Microsoft 365 login).
• Access to the email address that will receive SNDS communication.
• Knowledge that you are monitoring IPs used for your GoHighLevel email sending and not your own dedicated on-premise server.

Step-by-Step: Request SNDS Access for GoHighLevel IPs

Follow these steps based strictly on the original Microsoft SNDS instructions referenced in the GoHighLevel support article.

Step 1: Open the SNDS Web Portal

1. Go to the official Microsoft Smart Network Data Services page here: Microsoft SNDS (as referenced by the original GoHighLevel documentation at this help article).
2. Sign in with your Microsoft account when prompted.

Once you are logged in, you will see the main SNDS interface where you can request IP access and view reputation data.

Step 2: Request IP Access Through SNDS

In order to see the reputation data for IPs used by GoHighLevel, you need to submit an access request in SNDS. The high-level process usually involves:

1. Locating the “Request Access” or similar link in the SNDS portal.
2. Entering one or more IP addresses or IP ranges that correspond to the email infrastructure used by your platform.
3. Submitting your request so Microsoft can verify you have a legitimate reason to monitor those IPs used by GoHighLevel.

Because shared sending IPs are typically controlled by the platform provider, you are requesting visibility rather than operational control. Always follow the exact instructions and IP information given in the original GoHighLevel documentation or by their support team.

Step 3: Confirm Ownership or Monitoring Rights

Microsoft may ask you to verify that you are authorized to monitor the IPs you submitted. The procedure generally includes:

• Receiving an email at the address you specified inside SNDS.
• Clicking a confirmation link to approve IP monitoring.
• Waiting for Microsoft to process the request and grant access.

When the verification is complete, you should see the granted IP ranges in your SNDS dashboard. These ranges will correspond to the sender network that GoHighLevel uses to deliver your campaigns to Microsoft-controlled inboxes.

Reading SNDS Data for GoHighLevel Traffic

Once Microsoft grants access, you can start using SNDS data to monitor and protect your GoHighLevel email performance.

Key Metrics to Watch in SNDS

SNDS focuses on IP reputation. Some of the most important metrics include:

• Color status: Indicates overall health (green is good, yellow or red may show issues).
• Complaint rates: High complaint levels can affect how Outlook or Hotmail treats messages sent through GoHighLevel.
• Spam trap hits: Signals that your lists might contain problematic or recycled addresses.
• Traffic volume: Helps you understand how much mail Microsoft sees from your sending IPs.

If you see negative trends, tighten your list hygiene, improve consent practices, and refine your email content strategy within GoHighLevel campaigns.

Using SNDS Insights to Improve GoHighLevel Deliverability

Apply the information from SNDS directly to your GoHighLevel sending strategy:

1. Reduce complaints: Send only to engaged contacts, and make unsubscribe options clear in all GoHighLevel broadcasts.
2. Clean lists often: Remove bounced and inactive contacts so your shared IPs stay healthy.
3. Segment carefully: Build targeted segments in GoHighLevel so that each email is more relevant to the receiver.
4. Monitor trends: Review SNDS data regularly to catch new issues before they damage reputation.

Troubleshooting SNDS and GoHighLevel Email Issues

If you suspect delivery problems for Outlook or Hotmail recipients from your GoHighLevel campaigns, SNDS is a key diagnostic tool.

Common Issues Visible in SNDS

• Sudden jump in spam complaints for one or more IPs.
• Red or warning status for an IP range that normally shows as healthy.
• Unusual spikes in message volume that do not match your GoHighLevel sending records.

Any of these signs can indicate that your sending practices, list quality, or content strategy needs to be adjusted. Coordinating with GoHighLevel support is recommended when the issue appears to affect shared infrastructure rather than just your account.

When to Contact GoHighLevel Support

Reach out to the GoHighLevel team if:

• SNDS shows problems on IPs you cannot control directly.
• You observe widespread junk folder placement among Outlook or Hotmail contacts despite following best practices.
• You believe an incorrect block or listing is affecting your account.

Provide screenshots or exports from SNDS when contacting support. This context helps the GoHighLevel deliverability team work with Microsoft to resolve shared IP issues.

Best Practices Beyond SNDS for GoHighLevel Email

Using SNDS is only one part of maintaining strong deliverability. For consistent inbox placement from GoHighLevel, combine SNDS data with these practices:

• Authenticate your domain with SPF, DKIM, and, where applicable, DMARC.
• Only send campaigns to contacts who explicitly opted in.
• Warm up new sending domains or addresses gradually.
• Maintain consistent sending schedules through your GoHighLevel workflows.

These actions support the shared infrastructure that powers your email and strengthen your results across Microsoft and non-Microsoft inbox providers.

Additional Resources for GoHighLevel Users

To go further with optimization and deliverability strategy, you can explore advanced resources and consulting support. For example, Consultevo offers digital growth and technical optimization services that can complement your GoHighLevel setup.

Always reference the official GoHighLevel documentation, including the specific SNDS guide at this support article, for any updates to the process. Following those instructions along with the steps in this guide will help you maintain a clear view of your Microsoft sender reputation and protect the performance of your email campaigns.

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