GoHighLevel One‑Question Survey Builder Guide

Using ClickUp or any other project management tool to plan your funnels is helpful, but the actual survey setup happens inside GoHighLevel. This step‑by‑step guide shows you exactly how to build, customize, and deploy a one‑question‑at‑a‑time survey so you can capture more responses with a smooth, focused experience.

The instructions below are based on the official GoHighLevel support documentation for the One Question At A Time Survey Builder, translated into a clear how‑to format.

What is the GoHighLevel One‑Question Survey Builder?

The One Question At A Time Survey Builder in GoHighLevel lets you display survey questions one by one, instead of all at once on a single page. This helps reduce overwhelm, improve completion rates, and guide users through a structured flow of questions.

With this builder you can:

Create multi‑step surveys that show only one question per step.
Collect contact details and custom information from leads.
Style the survey to match your brand.
Embed the survey into funnels, websites, or share it directly.

You can reference the original GoHighLevel documentation here: One Question At A Time Survey Builder.

How to Access the GoHighLevel Survey Builder

To start creating a one‑question‑at‑a‑time survey, first navigate to the correct area of your GoHighLevel account.

Log in to your GoHighLevel account with an admin or user profile that has access to the sub‑account where you want the survey.
Select the correct sub‑account from the location switcher if you manage multiple accounts.
From the left‑hand navigation, open the section where surveys are managed (often labeled Sites or similar in GoHighLevel, depending on your layout).
Locate the Surveys area and choose the option related to the one‑question‑at‑a‑time style survey builder.

Once inside, you will be able to create a new survey, edit existing ones, and configure settings for each step.

Creating a New GoHighLevel One‑Question Survey

Follow these general steps to create a new survey using the GoHighLevel one‑question‑at‑a‑time interface.

Click New Survey (or equivalent) within the Surveys section.
Give your survey a descriptive name so you can identify it later (for example, “Lead Qualification Survey – One Question”).
Save the basic survey settings to open the main builder interface.

After this, you will see the visual builder where you can add questions, customize the flow, and configure the appearance.

Adding Questions in the GoHighLevel One‑Question Builder

Each step in this builder typically represents a single question. You can add as many steps as you need, while keeping the user focused on one question at a time.

Step 1: Insert a New Question Step

Inside the survey builder, look for an option such as Add Step or + Question.
Click it to create a new question step in the GoHighLevel flow.
Position the step in the sequence using drag‑and‑drop if supported.

Step 2: Choose the Question Type

For each step, select the question type that best matches the data you want to collect. Common types include:

Short answer – for brief text responses.
Long answer – for detailed feedback.
Multiple choice – for single‑select options.
Checkboxes – for multiple selections.
Dropdown – for compact lists of options.
Number – for numeric input such as budget or quantity.

Choose the appropriate type in the GoHighLevel question settings for the selected step.

Step 3: Configure Question Content and Validation

Enter the question text that the user will see.
Add optional description or help text if the question needs clarification.
Define answer choices for multiple choice or checkbox questions.
Mark the question as required if the user must answer before moving on.
Configure any validation rules (for example, min/max length, numeric limits, or format).

Repeat these steps for each question you want to include, ensuring the flow makes sense from the user’s perspective.

Styling Your GoHighLevel One‑Question Survey

The GoHighLevel builder includes design options so your survey can match your brand and page style.

Typical styling options include:

Colors – adjust background, button, and text colors.
Fonts – choose font families, sizes, and weights for headings and body text.
Buttons – customize the Next, Previous, and Submit button styles.
Spacing – modify padding and margins for a cleaner layout.
Progress indicators – optionally display a progress bar or step count.

Use preview mode frequently to confirm that your GoHighLevel survey looks good on both desktop and mobile devices.

Configuring GoHighLevel Survey Settings and Actions

Beyond questions and design, you also need to control what happens when users start, advance through, and submit the survey.

Submission and Thank‑You Settings

In the survey settings area, configure what occurs after a user clicks Submit:

Redirect to URL – send the user to a thank‑you page or offer page.
Show a message – display an on‑screen confirmation message.
Trigger automation – connect the submission to workflows or campaigns within GoHighLevel.

Contact and Data Mapping

Make sure each survey field is mapped to the correct contact field or custom field:

Map name, email, and phone to core contact fields.
Map additional information to custom fields created in GoHighLevel.
Confirm that each question is properly linked so data is stored accurately.

Proper mapping ensures your CRM data stays organized and can be used in future automations and reporting.

Previewing and Testing Your GoHighLevel Survey

Always test your one‑question survey before sharing it with real users.

Use the Preview function in the builder to see the exact user experience.
Walk through each step and intentionally try incorrect or empty answers to verify validations.
Submit the survey to confirm that data is captured correctly and that any redirects, tags, or workflows in GoHighLevel fire as expected.
Review the contact record or submissions area to ensure all answers appear where you expect them.

Publishing and Embedding Your GoHighLevel Survey

When you are satisfied with the survey, publish and share it.

Get the Share or Embed Link

In the survey builder or survey list, locate the Share or Embed options.
Copy the direct link if you plan to send users straight to the survey.
Copy the embed code if you want to place it on a GoHighLevel funnel step or external website.

Add the Survey to a Funnel or Website

You can use your one‑question‑at‑a‑time survey inside a funnel or site built in GoHighLevel or on another platform:

In a GoHighLevel funnel or website – paste the survey element or embed code into a section of the page builder.
On an external site – place the embed code in an HTML element or code block.
Direct link sharing – send the survey URL via email, SMS, or social media.

Maintaining and Optimizing Your GoHighLevel Survey

After launch, monitor performance and refine your survey to improve conversions and data quality.

Track completion rates to see where users might be dropping off.
Adjust question order to move easier questions earlier in the flow.
Simplify wording if users seem confused or skip questions.
Refine automations in GoHighLevel to respond faster to specific answers.

Periodically update the survey as your offers or qualification criteria evolve.

Next Steps and Additional Resources

For more strategic help in designing funnels and surveys that convert, you can explore consulting resources such as Consultevo, which focuses on systems, automation, and optimization.

To review the official instructions directly from the platform, refer again to the GoHighLevel support article: One Question At A Time Survey Builder.

By following the steps in this guide, you can confidently set up and manage a one‑question‑at‑a‑time survey inside GoHighLevel, giving your leads a streamlined experience while capturing structured, actionable data.

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