Optimize Google Profile in GoHighLevel

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How to Optimize Your Google Business Profile in GoHighLevel

ClickUp is great for project management, but when it comes to local lead generation, you need a platform built for marketing automation. This guide shows you step by step how to use GoHighLevel to connect, manage, and optimize your Google Business Profile so you can improve visibility, collect more reviews, and publish posts that attract local customers.

Following these instructions, you will connect your account, configure settings, automate posts, and monitor performance, all within GoHighLevel.

Prerequisites for Using GoHighLevel with Google Business Profile

Before you start, make sure you have these items ready:

  • An active Google Business Profile with owner or manager access.
  • An agency or sub-account already created inside GoHighLevel.
  • Your Google login credentials with the correct location access.

If you are still setting up your marketing systems, you can explore additional CRM guidance and funnel strategies at Consultevo.

Step 1: Connect Google Business Profile to GoHighLevel

First, you need to connect your Google Business Profile to your sub-account inside GoHighLevel so the platform can sync posts, messages, and reviews.

  1. Log in to your GoHighLevel account.

  2. Choose the specific sub-account where you want to manage the Google Business Profile.

  3. Navigate to the Settings area inside that sub-account.

  4. Click on the Integrations or OAuth section where Google connections are listed.

  5. Select Connect Google and sign in with the Google account that owns or manages your Google Business Profile.

  6. When GoHighLevel prompts you, allow all requested permissions so it can publish posts, read reviews, and sync messages.

  7. Choose the correct Google Business Profile location if you manage multiple locations.

Once connected, GoHighLevel will start syncing data between your CRM and your Google Business Profile.

Step 2: Configure GoHighLevel Location Settings

Next, confirm that the correct location details are in place so your local SEO signals remain consistent across platforms.

  1. Inside the same sub-account in GoHighLevel, open Settings > Business Info.

  2. Verify the following information matches your Google Business Profile:

    • Business name
    • Full address (including suite or unit number)
    • Primary phone number
    • Website URL
    • Primary business category

  3. Adjust any mismatched details so that GoHighLevel and your Google listing present the same NAP (Name, Address, Phone) information.

Maintaining accurate and consistent details helps search engines trust your local business data and can support higher local rankings.

Step 3: Manage Google Messages Inside GoHighLevel

With the integration in place, GoHighLevel lets you manage Google messages from one centralized inbox.

  1. Open the Conversations tab in your chosen sub-account.

  2. Filter or view conversations that originate from your Google Business Profile.

  3. Reply to inquiries directly from the GoHighLevel interface.

  4. Use templates, snippets, or automation workflows to respond faster and maintain consistent messaging.

Handling messages inside GoHighLevel ensures no Google inquiry is missed and gives your team a single place to manage multi-channel conversations.

Step 4: Collect and Respond to Google Reviews in GoHighLevel

You can increase social proof by requesting, tracking, and responding to reviews from your CRM.

Enable Google Review Management in GoHighLevel

  1. In your sub-account, go to Reputation or the reviews area of GoHighLevel.

  2. Confirm that your Google Business Profile connection is active and visible.

  3. View the list of existing reviews pulled from your Google listing.

  4. Filter reviews by rating to identify positive feedback or issues requiring attention.

Send Review Requests with GoHighLevel

  1. From the Reputation or Reviews section, choose to send a new review request.

  2. Select a contact or a group of contacts from your GoHighLevel database.

  3. Use a pre-built SMS or email template that includes your review link.

  4. Schedule or send the request immediately.

Automating review requests in GoHighLevel helps you steadily build a stronger review profile on Google.

Reply to Reviews Through GoHighLevel

  1. Inside the reviews interface, click on a specific review.

  2. Type a personalized response that addresses the customer by name when appropriate.

  3. For negative reviews, acknowledge the issue and invite the customer to continue the conversation privately.

  4. Post the reply so it appears on your Google Business Profile.

Consistent, thoughtful review responses show prospects that your business is active and customer focused.

Step 5: Create and Schedule Google Posts with GoHighLevel

Use GoHighLevel to publish engaging posts that keep your Google Business Profile fresh and attractive to local searchers.

Access the Social Planner in GoHighLevel

  1. In your sub-account, open the Marketing or Social Planner section.

  2. Confirm that your Google Business Profile is connected as one of the social channels.

Create a New Google Post

  1. Click Create New Post in the Social Planner.

  2. Select your Google Business Profile as the channel.

  3. Add a clear, benefit-driven description of your offer, announcement, or update.

  4. Upload an image that follows Google’s guidelines for size and quality.

  5. Include a call-to-action button if available, such as Call Now or Learn More, and add your destination URL.

Schedule Posts in GoHighLevel

  1. Choose whether to publish immediately or set a future date and time.

  2. Use GoHighLevel analytics to identify the best posting times for your audience.

  3. Optionally, create a series of posts for upcoming promotions, events, or seasonal offers.

By scheduling posts in advance with GoHighLevel, you keep your Google Business Profile active without needing to log into multiple platforms.

Step 6: Monitor Performance and Optimize in GoHighLevel

Tracking results helps you understand which actions drive the most local traffic and leads.

  1. Review metrics available in your GoHighLevel dashboard, including message volume, review growth, and engagement from Google-related activities.

  2. Analyze which posts, offers, and review request campaigns perform best.

  3. Refine your messaging, posting schedule, and review templates based on the data.

  4. Set up automations in GoHighLevel to trigger follow-up sequences when leads contact you through Google.

Ongoing optimization ensures that your Google Business Profile and GoHighLevel setup continue to support your broader marketing strategy.

Reference and Further Learning

For the original platform-specific steps and the latest interface updates, review the official GoHighLevel documentation here: Easily Optimize Your Google Business Profile in HighLevel.

By fully connecting your Google Business Profile with GoHighLevel, you centralize communication, reputation management, and content publishing, giving your business a strong foundation for local SEO and lead generation.

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