GoHighLevel Per-User Marketing Template Message Limits

ClickUp users who also manage CRM and messaging workflows often need to understand how GoHighLevel handles marketing template message limits. This guide explains, step by step, how per-user template limits work, how Twilio billing is applied, and what happens when messages exceed free or included thresholds.

What Are Per-User Marketing Template Message Limits in GoHighLevel?

In GoHighLevel, per-user marketing template message limits define how many marketing messages you can send when using WhatsApp templates through the Twilio integration. These limits are controlled by WhatsApp and Twilio and are applied per phone number (or sender), not per account.

The limits help ensure that marketing communications remain compliant and prevent sudden spikes in volume that might appear as spam or abuse. When you send WhatsApp template messages from GoHighLevel, each message consumes part of the messaging capacity allocated to that specific WhatsApp-enabled number.

How GoHighLevel Uses Twilio for Template Messages

GoHighLevel relies on a connected Twilio account to send WhatsApp template messages. Twilio, in turn, follows WhatsApp’s policies and applies per-user marketing template limits based on your sending history and reputation.

The core flow looks like this:

• You connect Twilio to your GoHighLevel account.
• You register and approve WhatsApp templates inside Twilio.
• You send those templates via workflows, campaigns, or manual sends in GoHighLevel.
• Twilio tracks how many template messages are sent to unique users each day and applies your tier-based limit.

Because Twilio manages the actual message delivery, the effective limits you experience in GoHighLevel are the same as those managed in Twilio.

Understanding WhatsApp Template Tiers in GoHighLevel

WhatsApp organizes senders into tiers, and GoHighLevel respects these tiers through Twilio. Each tier defines how many unique users you can send marketing templates to in a rolling 24-hour period.

Key Tier Concepts for GoHighLevel Users

• Tier level: Determines the maximum number of unique users you can message with templates per day.
• Unique users: Counted per WhatsApp-enabled number, not per message. Sending multiple messages to the same user in a 24-hour period counts as one unique user.
• Automatic tier changes: WhatsApp can raise or lower your tier based on your sending volume and quality score. Those changes impact sending from GoHighLevel automatically.

When you start using templates from GoHighLevel, your Twilio-connected number is usually at a low tier. As your volume and quality improve, WhatsApp may increase your tier, allowing you to reach more contacts.

How Credits and Charges Work with GoHighLevel

Even though GoHighLevel is the interface where you send and manage campaigns, Twilio handles the billing for WhatsApp template messages. The platform does not alter the per-user limits, but it does pass usage to Twilio for charging.

What Triggers a Charge When Using GoHighLevel

Charges are triggered based on WhatsApp template message rules:

• Every approved WhatsApp template message sent from GoHighLevel via Twilio counts as a billable event according to Twilio’s pricing.
• Marketing templates are billed differently than utility or authentication templates; charges follow the template category defined in WhatsApp.
• Free entry points or session messages may reduce cost in certain scenarios, but once a marketing template is sent, the marketing template pricing applies.

Any free allotments, discounts, or promotional credits come from Twilio or WhatsApp, not directly from GoHighLevel. You should always confirm current pricing and applicable taxes in your Twilio dashboard.

Step-by-Step: Sending Marketing Template Messages in GoHighLevel

Follow these steps to send compliant marketing template messages and stay within your per-user limits inside GoHighLevel:

1. Connect Twilio to GoHighLevel

1. Log in to your GoHighLevel account.
2. Navigate to the settings area where phone integrations are managed.
3. Enter your Twilio Account SID and Auth Token.
4. Save and verify the connection.

This connection allows GoHighLevel to route WhatsApp messages through Twilio.

2. Configure a WhatsApp-Enabled Number

1. In Twilio, enable WhatsApp on the phone number you plan to use.
2. Approve that number and complete any required business verification.
3. Map this number in GoHighLevel so that it is used for WhatsApp messaging.

Remember that all per-user marketing template limits apply per enabled number.

3. Create and Approve WhatsApp Templates

1. In Twilio, create marketing templates that follow WhatsApp content policies.
2. Submit each template for WhatsApp approval.
3. Once approved, reference or select these templates when creating campaigns in GoHighLevel.

Only approved templates can be used for outbound marketing in GoHighLevel. Unapproved drafts will not be delivered.

4. Build a Campaign or Workflow in GoHighLevel

1. Open the automation or campaign builder in GoHighLevel.
2. Select the WhatsApp action or step that allows you to send a template.
3. Choose the specific approved marketing template you want to send.
4. Define who should receive the message (lists, segments, or triggered contacts).

As your campaign sends templates, Twilio counts each unique recipient within a 24-hour period against your per-user marketing template limit.

5. Monitor Usage and Limits

1. Review delivery and error logs inside GoHighLevel to ensure high deliverability.
2. Use your Twilio dashboard to track template volume, unique users, and costs.
3. If you regularly hit your limit, request or wait for a tier increase in Twilio.

Staying within your limit is crucial for consistent marketing performance and for maintaining a positive sender reputation across all messages sent from GoHighLevel.

Best Practices for Managing Limits in GoHighLevel

To make the most of your per-user marketing template message limits when working in GoHighLevel, keep these practices in mind:

• Warm up gradually: Start with smaller, targeted campaigns to build a good quality score.
• Avoid spammy content: Use clear, value-focused templates to reduce complaints and blocking.
• Segment smartly: Target engaged segments through GoHighLevel automations to maximize ROI per template send.
• Monitor feedback: Track read receipts, replies, and opt-outs to refine your templates.

By following these practices, you can stay within your limits and still achieve high engagement with your audience.

Where to Learn More About GoHighLevel Limits

The official reference for per-user marketing template message limits is the original documentation. You can review the source page for further specifics here: GoHighLevel Per-User Marketing Template Message Limits.

If you need advanced help implementing messaging strategies, funnels, or automations along with GoHighLevel, you can also work with expert consultants at Consultevo.

Understanding how per-user marketing template message limits operate ensures that every campaign you launch from GoHighLevel remains compliant, cost-effective, and ready to scale as your WhatsApp presence grows.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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