How to Use GoHighLevel for the Pipeline Profits Plumbing Ads Strategy
If you run plumbing ads and manage workflows in tools like ClickUp, you can use GoHighLevel to implement the Pipeline Profits strategy that keeps your plumbing business booked solid. This how-to guide walks you through every stage, from ad setup to follow-up, based strictly on the original Pipeline Profits training.
The goal is to build a simple, reliable process that attracts leads, qualifies them, and converts them into profitable plumbing jobs.
What You Need Before Using GoHighLevel
Before you set up the Pipeline Profits method inside GoHighLevel, make sure you have the following in place:
- An active GoHighLevel account with access to funnels, pipelines, and automations
- A clear plumbing service offer (emergency calls, drain cleaning, water heater installs, etc.)
- Ad budget set aside for Meta or Google ads
- Ability to answer calls or texts during business hours
Once you have these basics, you can move into building the winning plumbing ad system.
Step 1: Model the Proven Plumbing Ads Strategy in GoHighLevel
The Pipeline Profits method is a complete framework for consistently booking plumbing jobs. In GoHighLevel you are going to mirror that framework with funnels, forms, calendars, and pipelines.
Key Goals of the GoHighLevel Pipeline Setup
- Generate a steady flow of qualified plumbing leads
- Track every lead from ad click to booked job
- Automate follow-up so fewer leads slip through the cracks
- Clearly see revenue and profits from each campaign
The original training is available here: Pipeline Profits plumbing ads strategy. Use it as the strategic map while GoHighLevel is your execution engine.
Step 2: Build Your Plumbing Lead Funnel in GoHighLevel
Your funnel is where prospects land after they click your plumbing ads. Keep it simple and focused on capturing lead details quickly.
Core Funnel Elements Inside GoHighLevel
- Landing Page
- Headline that calls out your city and plumbing problem
- Clear offer such as same-day service or a special discount
- Visible phone number and call-to-action button
- Lead Capture Form
- Name
- Phone number
- Address or service area
- Job type or main issue (e.g., leak, clog, water heater)
- Thank You Page
- Confirm you received the request
- Set expectations for response time
- Encourage the lead to call if it is an emergency
Use GoHighLevel funnel templates if available, then adjust copy and branding for your plumbing business.
Step 3: Create a Sales Pipeline in GoHighLevel
The Pipeline Profits method relies on a simple but powerful visual pipeline. In GoHighLevel, you can create stages that match the real journey of a plumbing lead.
Recommended Pipeline Stages for Plumbing
- New Lead – Just came in from your funnel or ads
- Contacted – You called or texted the lead
- Scheduled – Job or estimate appointment has a time
- Completed – Work finished on site
- Won – Paid and closed successfully
- Lost – Did not book or canceled
Each new lead from your funnel should appear automatically in the relevant GoHighLevel pipeline stage, so your team always knows who to call next.
Step 4: Connect Leads and Automations in GoHighLevel
Once your funnel and pipeline are ready, connect them with automations so your plumbing leads move smoothly through each stage.
Essential GoHighLevel Automations
- New Lead Notification
- Trigger: Form submitted on the plumbing funnel
- Action: Notify your team by SMS, email, or mobile app
- Goal: Call every new lead as fast as possible
- Instant Lead Confirmation
- Trigger: New contact added to pipeline
- Action: Send an SMS confirming you received their request
- Goal: Reassure the lead and reduce no-answers
- Follow-Up Sequence
- Trigger: Lead still in New Lead or Contacted stage
- Action: Schedule a series of texts, emails, and voicemails
- Goal: Bring cold or missed leads back into conversation
Use tags and workflows in GoHighLevel to keep your follow-up specific to each plumbing service type.
Step 5: Optimize Plumbing Ad Campaigns with GoHighLevel Data
One of the biggest advantages of running the Pipeline Profits system through GoHighLevel is data visibility. You can see which ad sets, keywords, or offers turn into real booked jobs.
Key Metrics to Track in GoHighLevel
- Number of new plumbing leads per day and per week
- Conversion rate from lead to scheduled job
- Average job revenue by campaign
- Cost per booked job from your ads
Regularly review your pipeline reports and adjust your ads to focus on the best-performing plumbing services and locations.
Step 6: Scale Your Plumbing Business Using GoHighLevel
Once your Pipeline Profits system is running smoothly, you can scale without losing control of your schedule or customer experience.
Ways to Scale with GoHighLevel
- Add More Locations
Duplicate your funnels and pipelines for new service areas and track each one separately. - Expand Services
Create tags and automations for specialty services like tankless water heaters or sewer line replacements. - Hire and Route Technicians
Use the calendar and pipeline views in GoHighLevel to assign jobs to specific techs and balance workloads.
This structure allows you to grow ad spend confidently because every lead is tracked and followed up.
Step 7: Maintain and Improve Your GoHighLevel Plumbing System
A profitable plumbing ad system is never completely finished. Use GoHighLevel to run small, frequent improvements.
Ongoing Optimization Checklist
- Test new headlines and offers on your funnels
- Refine follow-up timing and message style
- Clean your pipeline weekly by closing out old leads
- Ask happy customers for reviews after each completed job
Review your reports at least monthly to find bottlenecks, such as stages where leads pile up or go cold.
Where to Get Strategic and Technical Help
If you want expert help implementing this system or connecting it with other tools, you can work with a GoHighLevel-focused consulting team such as Consultevo. Combine that guidance with the original Pipeline Profits strategy and the structure in this how-to article to keep your plumbing business fully booked.
By following these steps and consistently using GoHighLevel as your central hub, you create a predictable machine that turns ad clicks into high-value plumbing jobs every week.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
“`