GoHighLevel Contact Segments Guide

How to Use Pre-Built Contact Segments in GoHighLevel

If you are moving from tools like ClickUp into a CRM and marketing platform, learning how to use pre-built contact segments in GoHighLevel will help you organize your database quickly and accurately. This step-by-step guide explains how to access, understand, and apply each default segment so you can filter and manage your contacts with confidence.

What Are Pre-Built Contact Segments in GoHighLevel?

Pre-built contact segments in GoHighLevel are ready-made filters that automatically group your contacts based on common conditions such as tags, activities, or contact details. These segments save time and reduce errors when you are searching, cleaning, or targeting your list.

Instead of manually building filters from scratch, you can select a pre-built segment that already defines the most common use cases, like contacts without phone numbers or those added recently.

How to Access Contact Segments in GoHighLevel

Follow these steps to open the segment options in your account:

  1. Log in to your GoHighLevel sub-account.
  2. Navigate to the Contacts section from the left-hand menu.
  3. At the top of the contact list, find the filter or segment dropdown.
  4. Click to open the list of saved and pre-built segments.

You will now see multiple pre-built segment options, each designed for a specific type of contact filtering.

Overview of Default GoHighLevel Contact Segments

The platform provides several default contact segments to cover frequent scenarios in your account. Each one is based on a particular condition or set of conditions applied to your contact list.

Below is a breakdown of the most common pre-built segments and how to use them.

Segment: All Contacts

Purpose: View every contact stored in your sub-account.

How it works: This segment pulls in all records regardless of tags, activity, status, or other properties.

Use it for:

  • Getting a complete count of your database.
  • Running broad exports or backups.
  • Starting new, more specific segments from the full list.

Segment: New Contacts

Purpose: Focus on contacts that were added recently.

How it works: The segment filters contacts based on their creation date within a defined recent time period (such as the last few days or weeks, as set by the system defaults).

Use it for:

  • Monitoring recent lead flow.
  • Quickly tagging or assigning new leads.
  • Triggering follow-up sequences for new contacts.

Segment: Unsubscribed Contacts

Purpose: Identify contacts who have unsubscribed from communication.

How it works: This segment filters contacts who have opted out, usually from email messages or other marketing channels.

Use it for:

  • Keeping your send lists compliant.
  • Reviewing unsubscribe trends.
  • Ensuring these contacts are excluded from future promotional campaigns.

Segment: Bounced Contacts

Purpose: Find contacts whose emails have bounced.

How it works: The segment includes contacts whose email addresses have triggered a bounce response from the email provider.

Use it for:

  • Cleaning invalid or risky email addresses.
  • Improving email deliverability.
  • Deciding whether to correct or remove bounced records.

Segment: Contacts Without Phone Numbers

Purpose: Locate contacts that are missing phone numbers.

How it works: The filter checks for empty or missing values in the phone number field.

Use it for:

  • Filling in missing data before launching call or SMS campaigns.
  • Asking your team or clients to update phone details.
  • Segmenting contacts that can only be reached by email.

Segment: Contacts Without Email

Purpose: Identify contacts without an email address.

How it works: This segment isolates contacts whose email field is blank.

Use it for:

  • Collecting email addresses during calls or meetings.
  • Preparing lists for SMS-only campaigns.
  • Preventing failed email automations.

Segment: Duplicate Contacts

Purpose: Detect potential duplicate records in your GoHighLevel account.

How it works: The segment finds records that share identical data in key fields such as email or phone number.

Use it for:

  • Cleaning your contact database.
  • Merging duplicates to keep a single source of truth.
  • Avoiding double messaging and confusion in automation.

Segment: Contacts With Tags

Purpose: See all contacts that have at least one tag assigned.

How it works: The filter checks for contacts with any existing tag value, regardless of the specific tag name.

Use it for:

  • Reviewing tag usage across your database.
  • Refining tag strategies for better segmentation.
  • Building more targeted segments starting from tagged contacts.

Segment: Contacts Without Tags

Purpose: Find untagged contacts that have not yet been categorized.

How it works: The segment looks for contacts where no tag is present.

Use it for:

  • Assigning tags based on lifecycle stage or interest.
  • Preventing leads from being overlooked.
  • Preparing contacts for future automation in GoHighLevel.

Segment: Active Contacts

Purpose: Filter contacts that are currently active and reachable.

How it works: The segment includes contacts marked as active, usually meaning they can still receive communication and are not archived or deleted.

Use it for:

  • Sending campaigns only to active contacts.
  • Focusing automation on up-to-date records.
  • Reporting on the size of your active audience.

Segment: Inactive Contacts

Purpose: Isolate contacts that are marked as inactive.

How it works: The filter pulls in contacts that have been flagged as inactive, meaning they are no longer part of your regular communication workflow.

Use it for:

  • Reactivation or win-back campaigns.
  • Archival or cleanup actions.
  • Analyzing churn or inactivity patterns.

Step-by-Step: Applying a GoHighLevel Pre-Built Segment

Use this simple sequence to apply any of the segments above:

  1. Go to the Contacts area in your GoHighLevel sub-account.
  2. Locate the segment or filter dropdown above the contact list.
  3. Click and scroll to the Pre-built Segments section.
  4. Select the segment you want, such as New Contacts or Contacts Without Phone Numbers.
  5. Review the filtered list and then apply actions such as tagging, adding to a workflow, exporting, or updating fields.

This workflow lets you quickly target the right group without manually rebuilding conditions each time.

Best Practices for Managing Segments in GoHighLevel

To maintain a healthy and useful contact database, follow these practices:

  • Review the Duplicate Contacts segment regularly to merge or clean records.
  • Use Contacts Without Email and Contacts Without Phone Numbers to complete missing data before sending large campaigns.
  • Check Unsubscribed and Bounced segments before each big email send.
  • Apply tags to contacts from the Contacts Without Tags segment to improve automation and reporting.
  • Separate Active and Inactive contacts when planning re-engagement sequences.

Where to Learn More About GoHighLevel Segments

You can read the original help article on pre-built segments directly on the official support site here: Guide to Pre-Built Contact Segments.

For broader strategy, implementation support, or optimization across GoHighLevel features, you can also visit Consultevo for additional resources and services.

By using these pre-built contact segments effectively, you will streamline your daily work, keep your database clean, and make your campaigns and automations in GoHighLevel more accurate and efficient.

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