How to Use Priority From Name Address in GoHighLevel
In this step-by-step guide, you will learn how to configure the Priority From Name Address in GoHighLevel so your emails stand out in the inbox. If you are moving from tools like ClickUp or other SaaS platforms, this tutorial will help you understand how sender identities work inside the GoHighLevel email system.
The Priority From Name Address lets you choose which sender name and email address appear first when messages reach your contacts. This is especially useful when your account uses multiple sending identities or when you want to standardize branding across all outbound campaigns.
What the Priority From Name Address Does in GoHighLevel
When you send emails from GoHighLevel, your contacts often see a combination of different sender names, such as:
- Your agency or company name
- A specific sub-account brand
- An individual user’s name
The Priority From Name Address is the primary identity GoHighLevel will try to use as the visible sender on outgoing emails. It helps you:
- Keep your brand consistent in the inbox
- Avoid confusion when several users send messages
- Control which name and address appear as the default sender
This setting does not change how email deliverability works, but it makes your communications cleaner and easier for contacts to recognize.
Where to Find the Priority From Name Address in GoHighLevel
The Priority From Name Address is configured in your email service provider settings inside GoHighLevel. You will see it tied to the primary email address that sends messages on behalf of your account or sub-account.
On the official support page from GoHighLevel, the option appears as a field associated with the email provider connection. It is usually next to the From Name and From Email information for the chosen provider.
Review the original documentation here for visual reference: GoHighLevel Priority From Name Address Support Article.
How to Set the Priority From Name Address in GoHighLevel
Follow these steps to configure the Priority From Name Address for your account.
Step 1: Open Your Email Provider Settings in GoHighLevel
- Log in to your GoHighLevel account.
- Go to the area where your email provider or SMTP service is connected. This is typically under settings related to email, SMTP, or integrations.
- Select the email provider you use to send outbound messages.
This is the location where GoHighLevel stores your connected sending profiles.
Step 2: Locate the Priority From Name Address Field
- Within the selected provider, look for fields labeled with From Name and From Email.
- Next to or near these fields, you will find the option for the Priority From Name Address.
- This value is normally tied to the provider-level configuration, not to a single campaign.
GoHighLevel uses this field to know which identity should appear first when multiple sender names could be used.
Step 3: Enter the Correct Priority From Name
- In the Priority From Name Address field, type the exact sender name you want your contacts to see. For example:
- Brand Name Example
- Agency XYZ Marketing Team
- Ensure the corresponding From Email matches the verified email address associated with your provider.
- Save your settings so GoHighLevel can apply the changes to future emails.
After this step, GoHighLevel will treat this value as the primary display name for messages being sent through the configured provider.
How GoHighLevel Chooses the Visible From Name
When an email is sent, GoHighLevel determines the sender name using a simple priority order. The Priority From Name Address is at the top of that order. In practice, the system looks at:
- The Priority From Name Address at the provider level
- Any campaign- or workflow-level From Name, if explicitly defined
- Default account or user-level From Name settings
If the Priority From Name Address is set, GoHighLevel attempts to use it as the visible From Name whenever possible. If that field is empty or unavailable, the platform falls back to the next available sender identity.
Best Practices for Using GoHighLevel Priority From Name
To get the most out of the Priority From Name Address feature in GoHighLevel, follow these best-practice tips.
Keep a Consistent Brand Name
- Use the same brand name across campaigns, newsletters, and automation.
- Avoid constantly changing the Priority From Name Address unless you rebrand.
- Keep the name short, recognisable, and clearly associated with your company.
Align From Name and From Email
- Match the Priority From Name Address with an email that uses the same brand, such as support@yourbrand.com or team@yourbrand.com.
- Ensure the address is verified and allowed to send through your provider settings in GoHighLevel.
Test Email Appearance
- Send test emails from GoHighLevel to different inbox providers (Gmail, Outlook, etc.).
- Confirm that the Priority From Name Address displays correctly in each inbox.
- Update the name if it is cut off, confusing, or not easily recognizable.
Troubleshooting Priority From Name Issues in GoHighLevel
If the expected sender name is not showing as intended, check the following:
- Verify that the Priority From Name Address field is filled in and saved correctly.
- Make sure no specific email campaign overrides the From Name with another value.
- Confirm that emails are actually being sent through the provider where you set the priority.
- Review any user-level or account-level From Name settings that may conflict with your priority entry.
Because GoHighLevel uses a priority logic, any override at the campaign or user level can change what appears as the final From Name. Adjust those settings if necessary and retest.
When to Update the Priority From Name in GoHighLevel
Update your Priority From Name Address in scenarios such as:
- Rebranding your agency or business
- Consolidating multiple brands under one recognizable name
- Launching a new flagship product that will be the main sender identity
- Correcting spelling or formatting of the existing From Name
After any update, send a few internal test campaigns from GoHighLevel to confirm that the new name appears consistently.
Additional Resources for GoHighLevel Users
For advanced strategies that combine email configuration with funnels, automation, and CRM workflows in GoHighLevel, you can explore in-depth implementation guides and consulting services. A good starting point for broader CRM and funnel optimization is Consultevo, which provides resources for marketing automation and agency growth.
Always keep the official help documentation from GoHighLevel bookmarked so you can quickly review any changes to how the Priority From Name Address works or how email providers are integrated.
Summary: Why the Priority From Name Matters in GoHighLevel
The Priority From Name Address is a small but important configuration inside GoHighLevel. It gives you direct control over which sender identity appears first in your contacts’ inboxes. By setting this field correctly, keeping it consistent with your brand, and testing your emails, you ensure that contacts instantly recognize who the message is from and feel confident opening it.
Use the steps and best practices in this guide to configure the Priority From Name Address, monitor how it displays across inboxes, and keep your GoHighLevel email communications clear and professional.
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