How to Fetch Product Details Purchased by Customers in GoHighLevel Workflows

If you are moving automation from platforms like ClickUp and need a reliable way to trigger actions based on customer orders, GoHighLevel provides powerful e‑commerce events you can use directly in workflows. This guide walks you through how to fetch product details purchased by customers and use that data for targeted follow-ups, tagging, and advanced automation.

Understanding GoHighLevel Product Purchase Events

When a customer completes a purchase inside your funnels or order forms, GoHighLevel can automatically trigger workflow events. These events pass through detailed information about the products that were bought, including the item name, price, quantity, and more.

The main order-related events you will use are:

• Order Submitted – fires when the order is successfully submitted.
• Order Bump Purchase – fires when an order bump is accepted.
• Upsell Purchase – fires when an upsell product is purchased.
• Downsell Purchase – fires when a downsell is accepted.

Each of these events can be used as a workflow trigger in GoHighLevel so that your automations react in real time to specific products being purchased.

Prerequisites for Using GoHighLevel Product Data

Before you set up your workflow to fetch product details, make sure the following are in place:

• Your funnel or website is built inside GoHighLevel.
• Products are configured in the funnel step with correct names and prices.
• Your payment integrations (Stripe or others) are properly connected.
• You have access to the Workflow builder inside your GoHighLevel account or sub‑account.

Once these basics are ready, you can start configuring the workflow trigger and conditions.

Step-by-Step: Create a GoHighLevel Workflow for Product Purchases

Follow these steps to build a workflow that reacts to a customer’s purchase and fetches the relevant product details.

Step 1: Open the Workflows Area in GoHighLevel

1. Log in to your GoHighLevel account.
2. Go to the Automation section.
3. Click on Workflows.
4. Create a new workflow or open an existing one where you want to handle product purchases.

This will open the visual workflow builder where you can add triggers and actions based on customer behavior.

Step 2: Add the Order Submitted Trigger

1. Click + Add New Trigger inside the workflow.
2. In the trigger list, search for Order Submitted.
3. Select the Order Submitted trigger.

This trigger fires whenever a customer successfully completes an order on a connected funnel or website. From this point, GoHighLevel will pass in the contact and order information to your workflow.

Step 3: Filter by Specific GoHighLevel Products (Optional)

If you only want the workflow to run for certain products, you can add filters directly to the trigger:

1. Within the Order Submitted trigger settings, click Add Filter.
2. Choose a filter such as:
   • Funnel – to limit the workflow to a specific funnel.
   • Funnel Step – to restrict based on an individual step.
   • Product Name or a related field – depending on the options shown in the interface.
3. Define the matching rule (for example, product name contains “Course A”).

By narrowing the trigger, you ensure the workflow only fetches and processes product details for the exact items you care about.

Accessing Product Details Inside the GoHighLevel Workflow

Once the workflow is triggered, GoHighLevel provides you with order-related data that you can use in actions and conditions. Depending on the configuration, you can access details such as:

• Product name
• Product price
• Quantity
• Order total
• Funnel and step where the order was submitted

You typically use this information in conditional logic, internal notifications, or dynamic messages.

Using If/Else Conditions Based on Purchased Products

To branch your workflow depending on what was purchased:

1. Click the + icon after the trigger.
2. Select If/Else from the action types.
3. Choose conditions related to order or product details (for example, product name or order amount).
4. Set the rule (e.g., if product equals “VIP Membership”).

Now you can define separate paths for different product purchases and tailor your automation to each customer.

Adding Actions That Use GoHighLevel Order Data

With the conditions in place, add actions to each branch of the workflow. Common actions include:

• Add Tag – tag customers based on the product they purchased.
• Add to Campaign – enroll buyers into a dedicated nurture or onboarding sequence.
• Send SMS – deliver confirmations or access instructions.
• Send Email – send receipts, login details, or upsell offers.
• Webhook – pass product details to external systems or custom apps.

Each action can use dynamic fields referencing the order and product data available in your GoHighLevel workflow.

Using Dynamic Fields for Product Details in GoHighLevel

When you create messages or notifications, you can insert dynamic fields that pull real-time data from the order event. In email or SMS content editors, look for the option to insert custom values or dynamic fields tied to the order.

Examples of data you may insert include:

• Customer name
• Product purchased
• Order total
• Transaction date

This allows you to send personalized messages confirming exactly what the customer bought, without manual work.

Advanced Tips for GoHighLevel Product-Based Automation

To get more from product purchase data, consider these strategies:

• Segment by product tiers – use If/Else steps to separate low-ticket and high-ticket buyers.
• Trigger onboarding – start different onboarding workflows based on the specific course, membership, or service purchased.
• Cross-sell and upsell – after an initial purchase, send automated offers for related products.
• Notify your team – create internal notification emails or Slack-style webhooks with full product details for your sales or support team.

All of these can be built using the same underlying product details fetched in GoHighLevel workflows.

Troubleshooting Product Detail Issues in GoHighLevel

If your workflow does not seem to be picking up the correct product information, check the following:

• Confirm that the funnel step with the order form is correctly associated with the product.
• Verify that the Order Submitted trigger is linked to the right funnel or step.
• Test a real transaction in test mode to see if the workflow is triggered.
• Review the workflow execution history to check which data fields were passed.

If needed, cross-reference the official documentation for event behavior and field availability.

Official GoHighLevel Reference for Product Events

For the most accurate and up-to-date technical details on fetching product information from workflow triggers, review the official documentation here: How to fetch product details purchased by customers in workflows. This page provides the authoritative description of how these events work inside the platform.

Next Steps and Further Optimization

Once you have your workflows fetching product details and reacting to purchases, continue refining your automation by:

• Adding more granular tags and segments.
• Building dedicated follow-up sequences per product line.
• Analyzing performance and conversion metrics from each workflow path.

If you need expert help with technical setup, funnel logic, or scaling your automation strategy, you can explore specialized GoHighLevel implementation and consulting services at Consultevo.

By combining accurate product purchase tracking with well-structured workflows in GoHighLevel, you can deliver highly personalized customer experiences and streamline your entire post-purchase automation process.

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