Generate Leads With GoHighLevel

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How to Generate Leads With the GoHighLevel Prospecting Tool

If you manage agencies or projects in platforms like ClickUp and want a predictable system for client acquisition, the GoHighLevel prospecting tool can become your main lead engine. This guide walks you step-by-step through using the built-in prospecting features to find, qualify, and close more local business clients.

The walkthrough below is based strictly on the official GoHighLevel documentation and will help you follow the exact process inside your account.

What the GoHighLevel Prospecting Tool Does

The GoHighLevel prospecting tool is designed to help agencies quickly research, organize, and contact local business prospects. It centralizes:

  • Local business search and data collection
  • Lead qualification using key criteria
  • Automated outreach campaigns
  • Tracking of responses and booked appointments

By working inside one GoHighLevel dashboard, your team can move leads from cold to closed without juggling multiple tools.

Preparing Your GoHighLevel Account for Prospecting

Before you run your first campaign, make sure a few essentials are configured inside GoHighLevel.

1. Set up your agency and sub-accounts

  1. Create or confirm your main agency account.
  2. Add a sub-account for your own agency, plus sub-accounts for any clients you will prospect for.
  3. Assign users and permissions so only the right team members can access prospecting data.

2. Connect communication channels in GoHighLevel

To run outreach directly from GoHighLevel, you need working communication channels.

  • Connect at least one email sending profile (SMTP or other supported provider).
  • Set up a phone number for calls and SMS where supported.
  • Verify your sending domains and compliance settings.

3. Create basic pipelines and tags

Before you start importing leads, define how you will track them.

  • Create a sales pipeline with stages such as New Lead, Contacted, Interested, Appointment Set, and Closed Won.
  • Prepare tags like Cold Prospect, Follow-Up Needed, and No Response to segment contacts in GoHighLevel.

How to Find Local Prospects in GoHighLevel

Once the account is ready, you can begin searching for local businesses using the GoHighLevel prospecting interface.

Step 1: Open the prospecting tool

  1. Log in to your main agency view.
  2. Navigate to the prospecting section from the left-hand menu.
  3. Select the sub-account you will generate leads for.

Step 2: Choose your target location and niche

Inside the GoHighLevel prospecting tool, you will typically see search filters for local businesses.

  • Enter a city, region, or postal code.
  • Specify the business type or niche (for example dentists, roofers, or gyms).
  • Adjust any additional filters provided, such as website presence, ads running status, or review count.

These filters help you locate the best local leads for your agency’s offer.

Step 3: Run the search and review results

  1. Click the search or scan button.
  2. Wait for GoHighLevel to fetch the list of businesses.
  3. Review the table of prospects generated by the tool.

Typical data points you may see include business name, address, phone number, website URL, and other available signals the prospecting tool can access.

Qualifying Prospects Inside GoHighLevel

Not every business is a good fit. Use the information presented in the GoHighLevel prospecting interface to qualify leads quickly.

Check website and online presence

  • Open the website to see design quality and conversion readiness.
  • Look for missing elements that your agency can improve, such as poor forms, weak calls to action, or no booking system.
  • Check whether they use online reviews, chat widgets, or other modern tools.

Assess marketing opportunity

  • Identify gaps in ads, SEO, or funnels that you could fix.
  • Look for outdated branding or messaging that may be hurting conversions.
  • Prioritize leads with obvious quick wins you can showcase.

Tag and organize qualified leads

Inside GoHighLevel, add structure to your list so outreach is easier.

  • Apply tags based on lead quality, such as Hot, Warm, or Cold.
  • Move contacts into the appropriate pipeline stage.
  • Save key prospects to dedicated lists or smart lists.

Importing and Saving Leads With GoHighLevel

Once you like the prospects in your search results, bring them into your CRM.

Step 1: Select the leads you want

  1. Use checkboxes to select individual businesses.
  2. Optionally select all visible prospects if they match your criteria.
  3. Double-check that the contacts meet your niche and location filters.

Step 2: Add them to your GoHighLevel contacts

After selecting, import them into your sub-account’s contact list.

  • Click the option to add or sync with contacts.
  • Map fields like business name, email, phone, and website.
  • Assign default tags and attach them to a pipeline stage.

From here, each prospect becomes a standard contact inside GoHighLevel, ready for automation and manual follow-up.

Launching Outreach Campaigns in GoHighLevel

With contacts stored and organized, you can now use GoHighLevel automations to reach out and book appointments.

Build a simple outreach workflow

  1. Create a new workflow or campaign in your sub-account.
  2. Set the trigger to fire when a prospect is added with a specific tag or pipeline stage.
  3. Add actions such as emails, SMS messages, and task creation for sales reps.

Example outreach sequence

A basic GoHighLevel prospecting sequence might look like this:

  • Day 1: Intro email explaining the specific issue you noticed on their website or marketing.
  • Day 2: SMS follow-up (where allowed) pointing to a quick video audit or case study.
  • Day 4: Second email with a direct link to book a call on your calendar.
  • Day 7: Final follow-up offering a limited-time audit or strategy session.

Make sure to connect your calendar so booked calls appear directly inside GoHighLevel.

Tracking Responses and Optimizing in GoHighLevel

Once campaigns are running, track performance to refine your prospecting process.

Monitor key metrics

  • Open rates and reply rates for emails.
  • SMS response rates where used.
  • Number of appointments booked from each batch of prospects.
  • Pipeline movement from New Lead to Closed Won.

Improve your targeting and scripts

Use the data GoHighLevel provides to:

  • Adjust niches or locations that respond best.
  • Rewrite subject lines and message templates.
  • Test different offers such as free audits, trials, or bundled services.

Best Practices for GoHighLevel Prospecting

To get the most from your prospecting efforts, follow these recommendations.

  • Keep your messaging niche-specific instead of generic.
  • Use personalized details from the prospect’s website in your outreach.
  • Respect compliance rules for email and SMS in each region.
  • Schedule regular blocks of time to review new search results and import fresh leads.

Consistent volume through the GoHighLevel prospecting tool is what turns it into a predictable lead source for your agency.

Where to Learn More About GoHighLevel Prospecting

For the original reference used to create this guide, review the official GoHighLevel help article here: GoHighLevel prospecting tool guide.

If you need broader strategy support around implementation, operations, and optimization, you can explore additional resources and services at Consultevo.

By combining the built-in GoHighLevel prospecting tool with clear targeting, organized pipelines, and consistent outreach sequences, your agency can turn cold local business lists into a steady stream of qualified sales opportunities.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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