Prospecting Widgets in GoHighLevel

/ CRM, GHL / By

How to Create Prospecting Widgets in GoHighLevel

Use this step-by-step guide to build prospecting widgets in GoHighLevel and connect them with tools you already use, such as ClickUp, for smoother lead management and tracking across your marketing workflow.

This tutorial is based on the official HighLevel prospecting tool documentation and walks you through every stage, from creating a widget to embedding it on your website.

Understanding the GoHighLevel Prospecting Tool

The prospecting tool in GoHighLevel lets you build lead capture widgets that can be embedded on any website. These widgets help you collect contact details from potential clients so your sales team can follow up quickly.

Each widget is tied to a specific location inside your account and can be customized with your own branding, headings, and call-to-action text.

  • Create different widgets for different offers or pages.
  • Route leads into specific sub-accounts or locations.
  • Control how and where the widget displays on your site.

Accessing the Prospecting Tool in GoHighLevel

Before you create a widget, you need to open the prospecting tool in your account. The layout may vary slightly depending on your interface, but the core options remain consistent.

  1. Log in to your GoHighLevel account with admin or relevant user permissions.
  2. From the left-hand navigation, go to the Prospecting section. Depending on your setup, this may appear under tools or a similar menu.
  3. Locate the Widgets or Prospecting Widgets subsection.

Once there, you will see a list of any existing widgets and options to create a new one.

How to Create a New GoHighLevel Prospecting Widget

Follow these steps to create a new prospecting widget and configure its basic details.

  1. Click the new widget button

    Select the option to add or create a new prospecting widget. This opens the main configuration screen.

  2. Enter the widget name

    Give your widget a clear name (for example, “Website Sidebar Lead Capture” or “Free Audit Widget”). This name is for internal reference inside GoHighLevel, so choose something that your team can recognize easily.

  3. Choose the target location

    Assign the widget to the correct location or sub-account in GoHighLevel. Leads captured through this widget will be stored and managed inside that location.

  4. Save the basic settings

    Click Save or the equivalent button so you can move on to widget design and behavior configuration.

Configuring GoHighLevel Prospecting Widget Display Settings

After you create the widget, configure where and how it appears on your website pages.

Page Targeting Options in GoHighLevel

Most prospecting widgets allow you to define which pages should display the widget. The exact options may include rules such as:

  • Show on all pages.
  • Show only on specific URLs.
  • Exclude certain URLs or paths.

Carefully set these rules so the widget appears only where it is relevant, such as pricing pages, service pages, or blog posts that drive high-intent traffic.

Widget Position and Behavior in GoHighLevel

You can usually choose where your widget appears on the screen and when it should open.

  • Position: Common positions include bottom-right, bottom-left, or inline within a page section.
  • Trigger: You may have options such as immediate display on page load, display after a delay, or display on exit intent.
  • Frequency: Decide whether the widget appears every visit or only once per user session.

Set these options so the widget is visible but not intrusive, supporting a better user experience.

Customizing the GoHighLevel Prospecting Widget Content

Once the display rules are ready, update the content and design to match your brand.

Editing Headline and Description Text

Your headline and description are the first things visitors see. Use clear, benefit-focused copy that explains why someone should submit their details.

  • Highlight the main benefit (for example, “Get a Free Marketing Audit”).
  • Use a concise description that removes friction.
  • Add trust elements such as “No spam” or “Fast response within 24 hours” if space allows.

Styling the GoHighLevel Widget

Adjust the visual style so the widget looks native to your site.

  • Set brand colors for background, text, and buttons.
  • Choose font styles that match your website typography.
  • Adjust border radius, spacing, and padding for a clean layout.

Preview the widget on both desktop and mobile to ensure the design is responsive and easy to use.

Configuring the Lead Capture Form

The form inside your prospecting widget determines what data you collect. In many GoHighLevel setups, you can customize form fields such as:

  • Name
  • Email
  • Phone number
  • Company name
  • Simple qualifying questions

Ask only for the information you truly need to follow up effectively. Shorter forms generally convert better, especially on mobile devices.

Connecting GoHighLevel Prospecting Widgets to Workflows

When a contact submits the widget form, they should automatically enter your sales or nurture pipeline inside GoHighLevel.

  1. Select the submission action

    Within the widget settings, choose what happens after a form is submitted. Options typically include adding the contact to a specific pipeline, list, or workflow.

  2. Assign tags or campaigns

    Apply tags that identify the widget source (for example, “Widget – Home Page Sidebar”). You can also add leads to relevant campaigns or automations.

  3. Configure notifications

    Set up internal notifications by email, SMS, or in-app alerts so your team knows when a new prospect comes in through the widget.

How to Embed Your GoHighLevel Prospecting Widget on a Website

After building and customizing your widget, you will receive code or a snippet that you can add to your website.

  1. Locate the embed code

    In the widget details screen, look for the Install or Embed section. Copy the script or HTML snippet provided.

  2. Paste the code into your website

    Add the code to your site’s HTML. Typical locations include:

    • Global footer or header scripts section.
    • A specific page template.
    • A custom HTML block or widget area.
  3. Publish and test

    Save and publish your changes. Then open your website in a new browser window or incognito mode to confirm that the GoHighLevel widget appears and functions as expected.

Troubleshooting GoHighLevel Prospecting Widgets

If your widget does not display or does not collect leads correctly, check the following items:

  • Confirm that the embed code is present on the correct page.
  • Verify that page targeting rules include the URL you are testing.
  • Ensure there are no conflicting scripts blocking the widget.
  • Check that your location and workflow settings in GoHighLevel are active.

If you continue to experience issues, compare your setup with the official documentation at this HighLevel support article or contact platform support.

Best Practices for Using GoHighLevel Prospecting Widgets

Once your widgets are live, consider the following best practices to boost performance:

  • Test different headlines and calls to action.
  • Experiment with placement and trigger timing.
  • Use A/B testing where available.
  • Review conversion metrics weekly or monthly.

Combine your GoHighLevel widgets with a broader marketing strategy, including SEO, content marketing, and CRM optimization. For additional strategy guidance and implementation services, you can explore resources at Consultevo.

Next Steps with GoHighLevel Prospecting

By following the steps in this guide, you can create, customize, and embed prospecting widgets in GoHighLevel that capture high-quality leads directly from your website. Continue refining your widget content, design, and targeting rules as you learn more about how visitors interact with your site and which offers produce the best results.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`