Real Estate Social Media with GoHighLevel

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Real Estate Social Media with GoHighLevel

ClickUp and other productivity tools help organize projects, but real estate consultants need a specialized platform to turn social media into closings. This how-to guide shows you step by step how to use GoHighLevel together with proven templates, scripts, and workflows to dominate Facebook, Instagram, and other channels so you can convert more leads from your online presence.

The process below is based on the Social Media Domination framework for real estate consultants and translated into a practical action plan you can implement with GoHighLevel.

Why Real Estate Consultants Need GoHighLevel for Social Media

Most real estate consultants struggle with three consistent problems on social media:

  • No consistent posting schedule
  • Random content without a conversion strategy
  • No automated system to turn engagement into booked appointments

GoHighLevel solves these issues by centralizing templates, scheduling, messaging, and tracking in one place. When paired with a ready-made social media domination system, you can move from sporadic posting to predictable client attraction.

Step 1: Set Up Your GoHighLevel Social Media Foundation

Before executing any campaign, you need a solid foundation in GoHighLevel. This ensures all your social media activity leads somewhere measurable and profitable.

1.1 Connect Your Social Media Accounts to GoHighLevel

Start by connecting your Facebook and Instagram accounts to your GoHighLevel account so you can manage messaging and lead capture from one dashboard.

  1. Open your GoHighLevel agency or sub-account.
  2. Navigate to the Social or Integrations section.
  3. Connect your Facebook page and Instagram business profile.
  4. Authorize permissions for messaging and lead access.

Once connected, all incoming messages and comments can be tracked inside GoHighLevel, ready for follow-up workflows.

1.2 Build or Import a Real Estate Funnel in GoHighLevel

Effective social media posts drive traffic to a high-converting funnel. Use GoHighLevel to build or import a real estate-specific funnel, such as:

  • Home buyer lead funnel
  • Home seller valuation funnel
  • Consultation booking funnel

Be sure every primary social media post has a clear call-to-action sending visitors to a funnel page or booking form hosted in GoHighLevel.

1.3 Set Up Pipelines and Lead Stages in GoHighLevel

To avoid losing leads in your inbox, configure a sales pipeline dedicated to social media leads.

  1. In GoHighLevel, create a pipeline named “Social Media Real Estate Leads”.
  2. Add stages like: New Lead, Engaged, Appointment Set, Client, Closed.
  3. Automate movement between stages using triggers tied to form submissions and appointments.

This will help you monitor how your social media domination efforts convert at every stage.

Step 2: Use GoHighLevel to Implement the 30-Day Social Media Domination Plan

The Social Media Domination framework for real estate consultants centers on consistent, strategic posting for 30 days. You can manage the entire plan inside GoHighLevel.

2.1 Map Out Your 30-Day Posting Calendar

Break your posting strategy into theme days so creating content becomes simple and repeatable. For example:

  • Market Monday – Market updates, stats, and trends
  • Testimonial Tuesday – Client wins and success stories
  • Walkthrough Wednesday – Property tours and neighborhood spotlights
  • Tip Thursday – Buying, selling, or investing tips
  • Feature Friday – Local businesses and community features
  • Spotlight Saturday – Highlight a client or partner
  • Story Sunday – Personal story or behind-the-scenes content

Create a 30-day calendar in GoHighLevel’s notes, tasks, or a connected calendar so you know exactly what to post each day.

2.2 Create Reusable Social Media Templates in GoHighLevel

To accelerate content creation:

  • Save your best-performing post captions as templates inside GoHighLevel.
  • Organize templates by theme (market updates, testimonials, tips, offers).
  • Attach specific funnel URLs, booking links, or lead forms to each template.

This turns social media posting into a repeatable workflow you or your team can execute in minutes.

2.3 Schedule and Track Posts Around GoHighLevel Funnels

While GoHighLevel is primarily for funnels, messaging, and automation, you can still plan and track your posting from within the system:

  1. Create a task or campaign inside GoHighLevel for each major post or offer.
  2. Include the specific caption template and funnel link in the task.
  3. Log the date and platform (Facebook, Instagram, etc.).
  4. After posting manually or using another scheduler, track clicks, leads, and appointments inside GoHighLevel.

Over time, this will show which themes and offers produce the most consultations.

Step 3: Automate Lead Capture and Follow-Up in GoHighLevel

The power of GoHighLevel shines when you connect social media to automated follow-up systems, so every comment and click is turned into a conversation and, eventually, a consultation.

3.1 Use GoHighLevel Forms and Surveys on Landing Pages

Direct your social media traffic to landing pages using GoHighLevel forms or surveys to capture contact details. Examples:

  • Free buyer strategy session application form
  • Home value report request form
  • Investor call qualification survey

Each form submission should automatically create or update a contact record in GoHighLevel.

3.2 Build Automated Workflows for Social Media Leads

Create workflows dedicated to social media funnels so that every new lead receives timely and relevant follow-up.

  1. In GoHighLevel, open the Workflows area.
  2. Create a new workflow triggered by form submission or tag “Social Media Lead”.
  3. Add steps such as:
  • Instant confirmation SMS or email
  • 24-hour follow-up reminder
  • Sequence of educational messages with case studies and FAQs
  • Direct link to your online booking calendar

Configure your workflow so leads are nudged to book a call without you manually chasing them.

3.3 Use GoHighLevel to Respond to Comments and DMs

Engagement on social media is often where motivated leads first appear. Use GoHighLevel’s centralized communication tools to respond faster.

  • Set up notifications for new messages coming from social media channels.
  • Reply quickly with a helpful message and a link to your consultation funnel or booking page.
  • Tag contacts as “From Social Media” for future segmentation.

This creates a seamless handoff from social engagement to CRM tracking and follow-up.

Step 4: Optimize and Scale Your GoHighLevel Social Media System

Once you have your social media domination system running inside GoHighLevel, you can begin refining it for higher conversion and scale.

4.1 Review Your GoHighLevel Pipeline Metrics

Monitor how many social media leads are moving through each pipeline stage in GoHighLevel.

  • Identify where leads get stuck (for example, engaged but not booking).
  • Tweak your workflows to add reminders or stronger offers.
  • Run A/B tests on different call-to-actions within your posts and funnels.

Use these data-driven insights to refine your content themes and offers.

4.2 Improve Templates and Scripts Based on Performance

Every month, review which post templates, captions, and funnels sent the most appointments.

  1. Inside GoHighLevel, tag contacts by the source post, funnel, or offer.
  2. Compare booked appointments and closed deals for each tag.
  3. Clone and enhance your top performers with better hooks, visuals, and testimonials.

Over time, your template library becomes a powerful asset any team member can use.

4.3 Delegate Tasks While Keeping Control in GoHighLevel

As you grow, you may bring on a virtual assistant or marketing specialist. Centralize everything in GoHighLevel so you remain in control of strategy and performance:

  • Share your content calendar and templates.
  • Give access to pipelines and workflows with appropriate permissions.
  • Require that all leads and conversations are logged inside GoHighLevel.

This keeps your social media domination system consistent even as different people execute your plan.

Additional Resources for Mastering GoHighLevel and Social Media

For a deeper dive into the original Social Media Domination framework for real estate consultants, review the official guide here: Social Media Domination for Real Estate Consultants.

If you want expert help implementing advanced automations, funnels, and systems on top of GoHighLevel, you can explore done-for-you and consulting services at Consultevo.

Putting It All Together with GoHighLevel

By combining a clear 30-day social media domination strategy with the automation and tracking power of GoHighLevel, real estate consultants can move beyond random posting to a reliable client-generation machine. Connect your accounts, build focused funnels, automate your follow-up, and refine your templates each month. With this structure in place, every social media post becomes part of a predictable system that fills your pipeline with qualified real estate clients.

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