GoHighLevel Rebilling Guide for Agencies

If you use tools like ClickUp to manage your agency operations, you still need a clear system in GoHighLevel to rebill, resell, and track wallet usage for your clients. This how-to guide explains, step by step, how agency owners can safely pass through provider costs, protect margins, and avoid unexpected bills using GoHighLevel’s rebilling and wallet structure.

This tutorial is based on the official documentation and will help you configure Twilio, LC Phone, LeadConnector, and other key services so that every cost is either paid by your agency or resold correctly to your sub-accounts.

How GoHighLevel Billing and Rebilling Works

Before you start switching on rebilling, it is vital to understand the three main roles involved in the GoHighLevel billing chain:

• Provider – the original technology vendor (for example, Twilio, LeadConnector, Stripe).
• Agency – your GoHighLevel agency account, which is billed by providers.
• Sub-account – your end client accounts inside GoHighLevel that may reimburse you for usage.

Every cost in your system starts with the provider and flows down through your agency, optionally to your sub-accounts. You decide what to absorb as an agency and what to pass through as rebilled usage or SaaS fees.

Key Wallet Concepts in GoHighLevel

Wallets are internal balances that hold funds to pay for usage-based services. In GoHighLevel, you will see two main wallet types when dealing with communication and utility costs:

• Agency Wallet – held at the agency level and used to pay for communication, email, and other per-usage services when those costs are not rebilled to clients.
• Sub-account Wallet – held at the individual client level and used to pay for services that you choose to rebill.

When a service is enabled, GoHighLevel checks which wallet should be charged based on the configuration you choose. If rebilling is enabled for a sub-account, that client’s wallet will be used. If rebilling is disabled, the agency wallet (and ultimately the agency’s payment method) will be charged.

Understanding Provider Relationships in GoHighLevel

Different communication and utility services are provided in different ways within GoHighLevel. You must understand which services are direct and which are indirect, because it affects how you set up your accounts and wallets.

Twilio and GoHighLevel

Twilio is a direct provider relationship. Your agency connects its own Twilio account to GoHighLevel:

• The provider (Twilio) bills the agency directly.
• The agency may choose to pass those costs to sub-accounts via rebilling.
• No separate Twilio account is created for each client inside GoHighLevel.

This means accurate rebilling and wallet setup are essential to avoid absorbing client SMS and call costs unintentionally.

LeadConnector (LC Phone) and GoHighLevel

LeadConnector, including LC Phone, is an indirect provider. GoHighLevel sits between the original provider and your agency:

• The provider bills LeadConnector or a related upstream account.
• LeadConnector in turn bills your GoHighLevel agency.
• You can then charge sub-accounts by enabling rebilling and using wallets.

From your perspective, you work entirely inside GoHighLevel to manage balances and rates, even though the upstream provider may be different.

Stripe and GoHighLevel

Stripe is handled as a direct integration between your own Stripe account and GoHighLevel:

• The provider (Stripe) bills you, the agency, via your Stripe merchant account.
• GoHighLevel simply passes payments and invoices through Stripe on your behalf.
• This is not a rebilling wallet scenario; it is your own merchant processing setup.

Your Stripe configuration controls how your SaaS payments are collected, while GoHighLevel focuses on invoicing, subscriptions, and SaaS mode automation.

How Rebilling Flows Through GoHighLevel

Rebilling allows you to charge your clients for usage-based costs that originate from providers. In GoHighLevel, the rebilling process follows these steps conceptually:

1. The client triggers a usage event (for example, sending an SMS).
2. GoHighLevel sends that usage to the upstream provider via Twilio or LeadConnector.
3. The provider charges the agency or LeadConnector.
4. If rebilling is enabled, GoHighLevel deducts the corresponding amount from the sub-account wallet.
5. If the sub-account wallet is empty or rebilling is not enabled, the cost is covered by the agency wallet and ultimately by your agency payment method.

The goal is to keep enough funds in the necessary wallets so communication does not fail and you never get surprised by pass-through costs.

Step-by-Step: Setting Up GoHighLevel Wallets

Follow these general steps to configure wallet behavior in your GoHighLevel agency. Exact label names may vary slightly based on interface updates, but the logic remains unchanged.

1. Fund Your Agency Wallet in GoHighLevel

1. Log in to your GoHighLevel agency view.
2. Navigate to the billing or wallets section in the agency settings.
3. Add a valid payment method if you have not set one up already.
4. Deposit funds into your agency wallet according to your expected communication volume.

The agency wallet is your safety net. Even when clients have their own balances, this wallet can keep services running during brief shortfalls.

2. Connect Communication Providers Through GoHighLevel

1. Go to your agency settings for integrations.
2. Connect your Twilio account if you are using direct SMS and calling.
3. Or enable LC Phone (LeadConnector) if you prefer GoHighLevel’s built-in option.
4. Verify that numbers, sender IDs, and other basics are fully configured.

Once providers are connected, all usage will be routed through GoHighLevel, and you can move on to assigning costs to clients.

3. Enable Sub-Account Wallets in GoHighLevel

1. Open a specific sub-account in your GoHighLevel agency.
2. Locate the wallet or billing section under that client.
3. Turn on wallet functionality if it is not already enabled.
4. Add an initial balance for the client, either manually or via a linked payment method.

Each active sub-account that will pay for its own usage should have a wallet with enough balance to cover SMS, email, and call charges.

4. Configure Rebilling Settings for GoHighLevel Sub-Accounts

1. Within the sub-account settings, find the rebilling or usage billing options.
2. Enable rebilling for specific services such as SMS, calls, and emails as needed.
3. Set your markup or resale rate where GoHighLevel allows you to define it.
4. Save the configuration and repeat for other sub-accounts that should be billed for usage.

When rebilling is enabled, the sub-account wallet will be charged per use at the rate you configured, turning your costs into a revenue stream or at least a direct pass-through.

Managing GoHighLevel Usage, Alerts, and Top-Ups

Ongoing management is required to keep wallets funded and prevent service interruption. Inside GoHighLevel, you should:

• Monitor agency and sub-account wallet balances regularly.
• Set notification thresholds so you receive alerts before a wallet balance hits zero.
• Configure auto top-up rules if available, to automatically charge a card and replenish balances.
• Review provider invoices from Twilio, LeadConnector, or other vendors and compare them to your rebilled totals.

Staying proactive avoids disputes with clients and ensures that SMS, calling, and automation workflows continue to run smoothly.

Best Practices for Agencies Using GoHighLevel Rebilling

To optimize your setup and protect your margins, keep the following best practices in mind:

• Document your rates – clearly list what you charge per SMS, call minute, and email.
• Use clear contracts – ensure client agreements reference communication usage fees that you manage in GoHighLevel.
• Start with conservative markups – test your pricing in real scenarios before scaling.
• Audit regularly – compare provider usage data with GoHighLevel wallet transaction history.
• Educate clients – explain how their wallet works, how top-ups are handled, and what happens if the balance runs out.

Combining these practices with accurate wallet configuration will give you a stable, scalable billing structure for all your GoHighLevel sub-accounts.

Learn More About GoHighLevel Rebilling

For deeper reference on rebilling, reselling, and wallets, you can review the original documentation at this GoHighLevel support article, which outlines the same concepts from the platform perspective.

If you need strategic help building a profitable SaaS or agency offer on top of GoHighLevel, you can also visit Consultevo for implementation and growth guidance tailored to agencies.

Once your rebilling and wallets are configured properly, you will be able to scale sub-accounts confidently, knowing that GoHighLevel is tracking and recovering every eligible usage cost from your clients.

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