GoHighLevel Comment Reply Workflow

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How to Use the GoHighLevel Reply in Comments Workflow Action

If you manage social media for multiple brands in tools like ClickUp and need automation, the GoHighLevel Reply in Comments workflow action lets you automatically respond to Facebook and Instagram comments without leaving your CRM. This guide walks you step by step through setting it up correctly and avoiding common issues.

What the GoHighLevel Reply in Comments Action Does

The Reply in Comments workflow action in GoHighLevel allows you to post automated replies on:

  • Facebook comments on your connected pages
  • Instagram comments on your connected business profiles

It works together with workflow triggers that fire whenever a new comment is created, so you can build powerful social media automation sequences.

Prerequisites Before Using GoHighLevel Comment Replies

Before adding the Reply in Comments action in GoHighLevel workflows, make sure all prerequisites are met:

  • Your Facebook page is connected to your sub-account through Integrations.
  • Your Instagram business profile is linked to your Facebook page and connected in the same sub-account.
  • You have permission to manage both profiles.
  • Social Planner or social integration is already set up for the sub-account.

If connections are missing, the action may not show the right profiles or could fail to send replies.

How to Add the GoHighLevel Reply in Comments Action

Follow these steps to add the Reply in Comments action to an existing or new workflow in GoHighLevel.

Step 1: Open Your Workflow in GoHighLevel

  1. Log in to your GoHighLevel sub-account.
  2. Navigate to Automation > Workflows.
  3. Open an existing workflow that uses a comment-related trigger (such as a Facebook/Instagram comment trigger) or create a new workflow and add the appropriate trigger.

Step 2: Insert the Reply in Comments Action

  1. Inside the workflow builder, click the + icon where you want to add the action.
  2. From the list of actions, scroll down and select Reply in Comments.

The Reply in Comments configuration panel will now appear on the right side of the GoHighLevel builder.

Configuring the GoHighLevel Reply in Comments Settings

Once the action is added, configure it carefully to ensure replies go to the right comment and profile.

1. Select the Social Profile

Under the profile dropdown, you will see all eligible connected pages or profiles. Choose the appropriate one:

  • Facebook Page – for Facebook post comments.
  • Instagram Profile – for Instagram post comments.

The profile must match the source of the comment that triggered the workflow.

2. Use the Contact Field Comment ID

The most important setting is the Comment ID field. You should always select the contact field that stores the comment ID from the trigger. Typically, the trigger that starts the workflow will automatically store the comment ID in a contact field. In the Reply in Comments action:

  1. Click the field for Comment ID.
  2. Choose the related contact field (for example, a field populated by the initial comment trigger).

Important: Do not hard-code or paste a static ID here. Always reference the contact field that contains the dynamic ID from the original comment so replies map correctly.

3. Write Your Reply Message

In the message box, type the reply that should be posted under the comment. You can:

  • Use plain text replies.
  • Insert merge fields for personalization (such as the commenter’s name) if available and supported.
  • Keep replies short, clear, and aligned with your brand voice.

Make sure the message makes sense as a public response on Facebook or Instagram.

4. Save and Publish the Workflow

  1. Click Save in the action panel.
  2. Review any other steps in the workflow for timing and conditions.
  3. Turn the workflow ON so GoHighLevel can start posting comment replies automatically.

Common GoHighLevel Use Cases for Reply in Comments

The Reply in Comments action can support multiple social automation strategies in GoHighLevel, including:

  • Lead capture campaigns – reply to comments on lead magnet posts with instructions or next steps.
  • Support responses – acknowledge questions on posts and invite users to DM or fill out a form.
  • Contest or giveaway posts – automatically thank users for entering by commenting on promotional posts.
  • Engagement boosts – respond to positive comments with gratitude or follow-up information.

Troubleshooting GoHighLevel Reply in Comments Issues

If your workflow action is not replying as expected, review these points.

Check Facebook and Instagram Connections

  • Confirm that the correct Facebook page is connected to the sub-account.
  • Verify that the Instagram business profile is linked to that Facebook page and integrated.
  • Ensure GoHighLevel has all required permissions in Facebook settings.

Verify the Trigger and Comment ID

  • Make sure the workflow trigger is specifically for the type of comment you want (Facebook or Instagram).
  • Confirm the trigger is populating the contact field with the comment ID.
  • Ensure the Reply in Comments action is referencing this same contact field.

Review Workflow Timing and Filters

  • Check filters or conditions that might prevent the action from running.
  • Look at any delays that could make replies appear later than expected.
  • Test with a fresh comment to see if the automation runs from start to finish.

Best Practices for GoHighLevel Social Comment Automation

  • Stay on brand: Create reply templates that match your tone and style.
  • Use conditions: Branch your workflow so different comment types get different replies.
  • Monitor performance: Periodically review comments on Facebook and Instagram to ensure replies are appropriate and working.
  • Update regularly: Refresh reply messages as offers, promotions, or policies change.

Helpful Resources Beyond GoHighLevel

To dive deeper into the exact fields and screen layout for the Reply in Comments action, review the official documentation on the source page here: Reply in Comments workflow action.

If you need strategic help designing workflows, funnels, or CRM systems around GoHighLevel, you can explore additional guides and services at Consultevo.

Conclusion: Automate Comment Replies with GoHighLevel

The Reply in Comments workflow action gives you a powerful way to answer Facebook and Instagram comments automatically from inside GoHighLevel. By connecting the right social profiles, using the correct contact field for the comment ID, and crafting clear reply messages, you can streamline engagement, save time, and keep conversations active on your posts. Set up a test workflow, verify that replies appear on new comments, and then roll out your automation to all relevant campaigns.

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