GoHighLevel Reputation Email Templates

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GoHighLevel Reputation Email Templates Guide

If you are managing reviews across multiple locations, systems like ClickUp can help organize tasks, but you still need a powerful platform to send automated, personalized review requests. This step-by-step guide explains how to configure reputation management recurring emails in GoHighLevel using custom templates so you can streamline feedback collection and improve response rates.

By personalizing these recurring campaigns, you leverage contact data and location information to send targeted, on-brand messages requesting reviews from your customers.

Understanding GoHighLevel Reputation Management Emails

Reputation management in GoHighLevel lets you automatically send emails asking customers to leave reviews after a specific action or time period. Instead of using generic messages, you can create custom templates that include dynamic information like customer names, locations, and links to review sites.

This helps you:

  • Maintain consistent branding across locations
  • Increase the likelihood that customers open and click review links
  • Save time by automating follow-up review requests

Where Recurring Reputation Emails Live in GoHighLevel

To personalize recurring reputation campaigns, you first need to know where they are configured inside GoHighLevel:

  1. Log in to your sub-account.
  2. Go to the Reputation section.
  3. Open the Settings or Request area (depending on your interface version) where you manage review requests.
  4. Locate the Recurring Review Request email option.

This is the email that can be customized with your own templates so it aligns with your brand and communication style.

Creating a Custom Email Template in GoHighLevel

Before you can attach a customized layout to recurring reputation messages, you must create an email template in GoHighLevel.

Step 1: Open the Email Builder in GoHighLevel

  1. Navigate to Marketing in your sub-account.
  2. Click Emails or Email Templates (name may vary slightly).
  3. Select New or Create Template to start from scratch or from an existing layout.

Step 2: Design the Template Layout

Inside the email builder, set up the structure you want for your recurring review request message:

  • Add your logo and brand colors.
  • Include a clear headline inviting the customer to leave a review.
  • Insert a short body copy that thanks them and explains how to review.
  • Add a call-to-action button or hyperlink pointing to your review page.

Keep the design simple and mobile-friendly. Short, direct emails often perform best for reputation campaigns.

Step 3: Insert Personalization Merge Fields

To truly personalize the recurring email in GoHighLevel, use merge fields (also called custom values or replacement tokens):

  • Contact first name
  • Business or location name
  • Custom review link URL
  • Any additional custom field relevant to your account

In the email body, click where you want personalization to appear, then choose the appropriate field from the Custom Values or Merge Fields dropdown. For example:

  • {{contact.first_name}}
  • {{location.name}}
  • {{location.review_link}} (or similar review URL field available in your account)

These fields will automatically populate with the correct data for each contact when the recurring email is sent.

Step 4: Save and Name Your Template

When your layout and personalization are complete:

  1. Click Save.
  2. Give the template a clear name such as Reputation Recurring Review Request so you can easily find it later.
  3. Confirm the template is available in your email template list.

Attaching the Template to Recurring Emails in GoHighLevel

With your custom email ready, you can now connect it to the recurring reputation campaign in GoHighLevel.

Step 1: Open Reputation Recurring Settings

  1. Go back to the Reputation area.
  2. Open Settings or the configuration section for review requests.
  3. Locate the option for Recurring Review Request Emails.

Step 2: Choose Your Custom Template

In the recurring email section, select your newly created custom template:

  1. Find the dropdown or selection field for Email Template.
  2. Choose the template name you created earlier.
  3. Confirm that the system is set to send this specific template on the recurring schedule.

Once selected, the recurring reputation messages will use your personalized design and merge fields each time the workflow runs.

Step 3: Confirm Scheduling and Triggers

Review the schedule and rules that define when recurring emails go out:

  • Delay after initial request (for example, send a reminder after a few days)
  • Frequency of follow-ups
  • Maximum number of reminders to avoid over-emailing

Make sure the settings match your review strategy and local regulations regarding email frequency.

Best Practices for GoHighLevel Reputation Templates

To maximize results with personalized recurring review emails in GoHighLevel, apply the following best practices:

Use Clear and Friendly Copy

  • Thank customers genuinely for their business.
  • Explain briefly why their feedback matters.
  • Use a simple, direct call to action like “Leave a Review”.

Keep the Layout Simple

  • Avoid overly complex designs that distract from the review button.
  • Use a single main call-to-action.
  • Ensure fonts and buttons are easy to read on mobile devices.

Test Different Variations

Inside your GoHighLevel account, you can duplicate templates and try slight variations:

  • Change subject lines.
  • Adjust button text.
  • Reorder content sections.

Monitor open rates and click-through rates to identify which template performs better for your audience.

Troubleshooting Personalized Emails in GoHighLevel

If something does not look right in your recurring reputation emails, review these areas:

  • Merge fields show as code: Confirm you used valid custom values supported by your GoHighLevel account.
  • Branding missing: Reopen the template and verify your logo and colors were saved properly.
  • Incorrect links: Test the review button and make sure the URL points to the correct review page or feedback form.
  • Emails not sending: Check reputation settings, automation triggers, and any workflow conditions that might block sending.

Additional Resources for GoHighLevel Users

For deeper technical details on personalizing recurring emails for reputation management, you can review the official documentation here: Reputation Management – Personalize Recurring Emails with Custom Templates.

If you need strategic help implementing review systems, CRM workflows, or marketing automation around your GoHighLevel setup, you can explore expert consulting services at Consultevo.

Conclusion: Streamline Reviews with GoHighLevel Templates

Personalized recurring reputation emails in GoHighLevel let you automate review requests while still keeping messages highly relevant to each customer. By building a custom email template, inserting the right merge fields, and attaching that template to your recurring review workflow, you maintain consistent branding and increase the chances that customers respond with positive feedback.

Follow the steps in this guide to configure your templates, attach them to recurring campaigns, and continuously optimize your reputation strategy using the tools built into GoHighLevel.

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