How to Balance Review Requests Across Platforms in GoHighLevel
If you manage multiple locations in ClickUp or any other project management tool, understanding how GoHighLevel balances review requests across platforms is essential. This guide explains exactly how the system distributes review invites so you stay compliant, protect your online reputation, and avoid review solicitation violations.
The review request system in GoHighLevel automatically manages how many requests are sent to each connected platform to keep things safe and balanced. Below you will learn how it works, what each status means, and how to configure your locations correctly.
Understanding Review Balancing in GoHighLevel
GoHighLevel is designed to prevent any single review platform from being overwhelmed with requests. Instead of blasting all review invites to one site, the system intelligently splits them among all active and allowed platforms for each location.
This balancing is particularly important because many review platforms have strict policies about mass or biased solicitation. Using GoHighLevel correctly helps you avoid triggering these policies.
Key Concepts in GoHighLevel Review Distribution
Before looking at the exact balancing rules, you need to understand how GoHighLevel classifies your review links and locations.
Location Status in GoHighLevel
Each location in the system has an overall status that determines whether it can receive review requests at all:
- Active: The location is live and can receive review requests.
- Paused: The location is temporarily disabled and will not receive any review requests until reactivated.
Only locations marked as active are considered when GoHighLevel calculates how to distribute review invitations.
Review Link Types in GoHighLevel
Within each location, individual review links (for platforms like Google, Facebook, or other sites) are categorized into three types:
- Primary: The main default platform for reviews.
- Allowed: Additional platforms that are approved for receiving requests.
- Blocked: Platforms that should not receive any review requests.
Primary and allowed links are included in balancing. Blocked links are ignored by the system.
How GoHighLevel Balances Review Requests
The core logic in GoHighLevel determines where each review request should be sent based on the number of active links and their priority. Here is the behavior broken down in practical terms.
Single Active Review Link Behavior
If a location in GoHighLevel has only one active review link (either primary or allowed), every review request for that location will be sent exclusively to that single platform. There is no distribution logic needed because there is only one eligible destination.
This scenario is common when you are just starting out and have only connected a single platform like Google for reviews.
Multiple Active Review Links Behavior
When a GoHighLevel location has more than one active review link (for example Google, Facebook, and another directory), the platform uses a load-balancing approach. Review requests are rotated among all active links so that over time each platform receives a roughly equal share of the total requests.
For instance, if three review sites are active and allowed, the system will aim to send approximately one-third of the review requests to each. This distribution occurs automatically and does not require manual intervention.
Primary vs Allowed vs Blocked Review Links in GoHighLevel
The classification of links in GoHighLevel directly controls how balancing works.
Primary Review Links
A primary review link is the default platform for a location. When only one primary link exists and there are no additional allowed links, GoHighLevel sends all review requests to that primary platform. If you later add allowed links, the system starts balancing between the primary and the new allowed links.
Allowed Review Links
Allowed links are additional destinations that can receive review requests alongside the primary link. Every allowed link participates in the balancing process. The more allowed links you add, the more widely your review requests are spread across platforms.
Blocked Review Links
Blocked links are completely excluded from review distribution. GoHighLevel will not send any review requests to a platform marked as blocked. Use this setting if a platform has:
- Strict policies you do not want to risk violating.
- Temporary issues or access problems.
- Strategic reasons not to receive reviews for a particular period.
If all links are blocked or there are no active links, GoHighLevel will not send any review requests for that location.
Practical Steps to Configure Review Balancing in GoHighLevel
Follow these steps to make sure your locations are correctly configured for safe and effective review distribution in GoHighLevel.
1. Verify Location Status
- Log into your GoHighLevel account.
- Open the location you want to manage.
- Confirm the location is set to Active so it can receive review requests.
2. Review Existing Review Links
- Navigate to the reputation or reviews settings for the chosen location.
- Identify all connected platforms such as Google, Facebook, and other review sites.
- Check which links are currently marked as primary, allowed, or blocked.
3. Set a Primary Review Platform
- Choose the main platform where you most want reviews (often Google).
- Mark that link as Primary in GoHighLevel.
- If this is the only active link, understand that all review requests will go to this platform.
4. Add or Update Allowed Platforms
- Identify additional platforms where reviews are valuable (for example, Facebook or industry-specific directories).
- Connect or confirm the links in the location settings.
- Set them to Allowed so they participate in balancing.
Once you have at least two active links (primary or allowed), GoHighLevel automatically rotates review requests across them to maintain balance.
5. Block Platforms When Necessary
- Locate any platforms where you do not want to send review requests.
- Change their status to Blocked.
- Confirm that blocked links no longer receive any new requests from GoHighLevel.
Review your configuration periodically to ensure each platform’s status still aligns with your review strategy and any policy or compliance requirements.
Compliance and Safety Considerations in GoHighLevel
Different review platforms enforce various rules around how and when you can ask for reviews. Improper solicitation can cause reviews to be removed or accounts to be flagged. The balancing logic in GoHighLevel is designed to help you stay within acceptable limits by:
- Avoiding over-concentration of requests on a single platform.
- Enabling you to block platforms that have stricter policies.
- Spreading requests across multiple allowed sites to appear more natural.
Always review the terms of service for each review platform you use and configure your GoHighLevel locations accordingly.
Where to Learn More About GoHighLevel Review Balancing
For the official documentation and latest details about review request balancing behavior, you can review the original help article from the GoHighLevel team here: Review Request Balancing Across Platforms.
If you need strategic help implementing GoHighLevel inside a broader marketing or operations stack, including process documentation in tools like ClickUp, you can also consult implementation specialists such as Consultevo for tailored guidance.
Summary: Using GoHighLevel for Balanced, Compliant Reviews
When configured correctly, GoHighLevel gives you a controlled and compliant way to request reviews from your customers. By marking locations as active, designating a primary platform, adding allowed links, and blocking any sites you wish to exclude, you let the system intelligently balance review requests across multiple platforms.
This approach protects your reputation, helps you comply with review policies, and ensures your locations build a diverse and natural-looking profile of online reviews over time.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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