GoHighLevel Review Triggers Setup

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How to Set Up Google & Facebook Review Triggers in GoHighLevel

If you use ClickUp or other project tools to track tasks, you can still manage your online reputation directly inside GoHighLevel. This guide shows you how to configure workflows that automatically send review requests for Google and Facebook, so you capture more positive feedback with less manual work.

The steps below are based on the official documentation and walk you through everything from enabling integrations to choosing the right workflow triggers.

Prerequisites for GoHighLevel Review Workflows

Before you create workflow triggers for reviews, make sure the following items are in place inside GoHighLevel:

  • Your location is fully set up and active.
  • You have administrator or appropriate user permissions.
  • Google My Business (GMB) is connected to the location.
  • Facebook page is connected to the location if you want Facebook reviews.

Once these are ready, you can safely move on to the workflow configuration.

Connect Google and Facebook to GoHighLevel

To send review requests using GoHighLevel, you must connect your Google and Facebook accounts at the location level.

  1. Log in to your GoHighLevel account.
  2. Navigate to the relevant Location.
  3. Go to Settings for that location.
  4. Find the Integrations or Reputation sections (depending on UI version).
  5. Connect Google by signing in with your Google account and selecting the correct Google My Business profile.
  6. Connect Facebook by logging in and selecting the correct Facebook page used for reviews.

After Google and Facebook are connected, GoHighLevel can generate direct review links you can trigger through workflows.

Create a GoHighLevel Workflow for Review Requests

Workflows in GoHighLevel automate when and how review requests are sent to contacts. You can set them to trigger after appointments, pipeline changes, or other events.

  1. From your location dashboard, go to Automation > Workflows.
  2. Click + New Workflow.
  3. Choose to create a Start from Scratch workflow, or use a template if one is provided in your account for reputation management.
  4. Give the workflow a clear name such as Google & Facebook Review Request.

Now you are ready to choose your review-specific triggers.

Choose the Right GoHighLevel Workflow Trigger

The goal is to fire review requests when a customer has just had a positive interaction. Typical trigger options in GoHighLevel include:

  • Appointment Status (e.g., when appointment is completed or showed).
  • Pipeline Stage Changed (e.g., when a deal moves to “Won”).
  • Tag Added (e.g., when you apply a “Send Review Request” tag).
  • Form Submitted (e.g., post-service feedback form).
  1. Inside your workflow, click Add New Trigger.
  2. Select the event that best matches your process, for example Appointment Status.
  3. Configure conditions (for instance, Status = Completed).
  4. Save the trigger to activate it for this workflow.

This ensures GoHighLevel only sends review prompts when a contact meets specific conditions you define.

Add Review Request Actions in GoHighLevel

After you configure a trigger, you must add actions that send review links via SMS, email, or both.

  1. Inside the workflow builder, click the + icon below your trigger.
  2. Choose an action such as Send SMS or Send Email.
  3. In the message body, insert the review link for Google, Facebook, or both.

Your message might look like this:

  • “Thank you for your visit today! We’d really appreciate a quick review. Please share your experience here: {{google_review_link}}”
  • “If you use Facebook, you can also review us here: {{facebook_review_link}}”

The exact placeholders may differ depending on the options provided in your GoHighLevel account, but the principle remains the same: include your direct review URLs inside an automated message.

Delay and Timing Settings in GoHighLevel

It is often best practice not to send review requests immediately. Instead, you can insert a delay action:

  1. Click + under the trigger.
  2. Select Wait or Delay.
  3. Set a time period such as 2 hours or 1 day after the appointment is completed.
  4. Place the Send SMS or Send Email action after the delay.

This timing feature in GoHighLevel helps you catch customers when the service is still fresh in their minds, but not so soon that the request feels rushed.

Configure Review Links for GoHighLevel Messages

You may need to copy or verify your Google and Facebook review URLs before using them in the workflow.

Get Your Google Review Link

  1. Open your connected Google My Business profile.
  2. Locate the option to Share Review Form or similar.
  3. Copy the generated URL.
  4. Paste this URL into your GoHighLevel SMS or email templates, or save it as a custom value if your account supports that feature.

Get Your Facebook Review Link

  1. Open your Facebook page in a browser.
  2. Navigate to the Reviews or Recommendations section.
  3. Copy the URL for that page.
  4. Insert the URL in your GoHighLevel workflow messages the same way as Google.

By keeping these links consistent, you make it easy for customers to leave feedback on their preferred platform.

Test Your GoHighLevel Review Workflow

Before sending real review requests, you should test the entire automation sequence.

  1. Create a test contact with your own phone or email.
  2. Manually trigger the event (for example, mark an appointment as completed).
  3. Check that the workflow is Published in GoHighLevel.
  4. Confirm that you receive the SMS or email with the correct Google and Facebook links.

If anything is missing, return to the workflow editor and adjust the trigger, delay, or message content.

Best Practices for Review Triggers in GoHighLevel

  • Segment happy customers: Use tags or conditions so only satisfied clients enter the review workflow.
  • Keep messages short: Brief and friendly review requests usually get higher response rates.
  • Use both channels: Combining SMS and email inside GoHighLevel can significantly increase the chance of receiving a review.
  • Monitor results: Check your reputation or reporting areas to track how many reviews come from these automations.

Managing your setup effectively can be part of a broader marketing strategy. For additional marketing and automation guidance, you can visit Consultevo for more resources.

Where to Find the Original GoHighLevel Documentation

This how-to article is derived from the official help resources. For the original reference on configuring workflow triggers for Google and Facebook reviews in GoHighLevel, see the official guide here: How to setup workflow triggers for Google and Facebook reviews.

By following the steps above, you can automate review outreach in GoHighLevel, collect more Google and Facebook feedback, and steadily build a stronger online reputation.

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