Streamline Salon DMs With GoHighLevel

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Streamline Salon DMs With GoHighLevel

If your salon is already juggling tools like ClickUp, spreadsheets, and multiple social apps, adding GoHighLevel can finally give you one place to manage all your DMs. This how-to guide walks you step by step through setting up social messaging in GoHighLevel so you can stop chasing Instagram and Facebook messages and start converting more of them into booked appointments.

The process is simple and can be done in a few minutes, even if you are new to the platform. Follow the steps below to connect your social channels, use the unified conversations inbox, and automate replies for a smoother booking experience.

Why Use GoHighLevel for Salon DMs

Modern salon clients often reach out through Instagram, Facebook, and other social platforms before they ever call or book online. Without a central system, messages slip through the cracks and potential clients disappear.

Using GoHighLevel to manage DMs helps you:

  • Capture every inquiry from multiple channels in one place.
  • Qualify leads with simple, automated questions.
  • Send consistent pricing and policy information.
  • Guide clients into online booking or a consultation call.

This guide is based on the official GoHighLevel help documentation for salon social messaging. For the original reference material, see the external guide at this GoHighLevel support article.

Prepare Your Salon Accounts for GoHighLevel

Before you turn on social messaging inside GoHighLevel, make sure your existing accounts are ready to connect.

Step 1: Confirm Your Social Profiles

Verify that your salon’s Instagram and Facebook pages are active and that you have admin access to them. You will need the correct logins to authorize GoHighLevel.

  • Check that your business name, profile photo, and contact info are accurate.
  • Make sure you know which account should receive booking questions.
  • Remove or update any old or unused pages that might cause confusion.

Step 2: Define Your DM Goals

Decide what every DM should move toward. Most salons choose one or more of these goals:

  • Get the client to fill out a consultation form.
  • Send them directly to an online booking link.
  • Invite them to schedule a phone or in-person consultation.

Knowing your goal ahead of time will help you design message templates and simple automation inside GoHighLevel that feel natural and personal.

Connect Social Channels to GoHighLevel

Once your accounts are ready, you can connect them to the GoHighLevel conversations system. The exact labels in your interface may vary slightly, but the flow remains similar.

Step 3: Access Your GoHighLevel Settings

  1. Log in to your GoHighLevel account.
  2. Choose the correct sub-account or location for your salon.
  3. Open the main navigation and go to the Settings section.
  4. Look for the area that manages integrations or social connections.

This is where you will link your Facebook and Instagram accounts so their messages appear in your unified inbox.

Step 4: Connect Facebook and Instagram in GoHighLevel

GoHighLevel lets you connect both Facebook and Instagram so that DMs route into one conversations stream.

  1. In Settings, select the option to connect a Facebook account.
  2. Follow the prompts to log in to Facebook and authorize access.
  3. Choose the correct salon Facebook page from the list of pages.
  4. When prompted, enable messaging and Instagram messaging for that page, if available.
  5. Confirm the connection and wait for a success message.

Once linked, new DMs from your Facebook page and connected Instagram business profile will flow into the GoHighLevel conversations inbox.

Use the GoHighLevel Conversations Inbox

After your accounts are connected, your team can work out of a single, shared inbox instead of constantly switching apps on their phones.

Step 5: View and Reply to Salon DMs in GoHighLevel

  1. From the left-hand menu, open Conversations.
  2. Filter by channel (such as Facebook or Instagram) if you want to see only certain DMs.
  3. Click any conversation to open the full thread.
  4. Type your reply and send it directly from GoHighLevel.

Clients will receive your message in the same app they originally used, but you and your team stay entirely inside GoHighLevel.

Step 6: Add Client Details While You Chat

To avoid hunting for information later, add client details during the conversation:

  • Update the contact name from a handle (like @user123) to their real name.
  • Add tags such as balayage, color correction, or VIP.
  • Include notes about their hair history, preferences, or past issues.

Because GoHighLevel treats every DM as a contact record, it becomes easier to personalize future messages and campaigns.

Automate Salon DMs With GoHighLevel

Automation is where GoHighLevel really helps salons scale their messaging without losing the personal touch. You can answer FAQs, capture lead details, and guide people to book, even when your team is busy or the salon is closed.

Step 7: Create Simple Auto-Replies

Start with a basic automatic response that triggers when someone sends a new DM outside of business hours or for specific keywords.

  1. Go to the Automations or Workflows area.
  2. Create a new workflow and set the trigger to a new social DM or conversation.
  3. Add a step to send a message through the same channel.
  4. Write a friendly response that:
  • Thanks them for reaching out.
  • Mentions normal response times.
  • Offers a link to your booking page or consultation form.

Keep the tone warm and human so the automation feels like an extension of your salon brand.

Step 8: Qualify Leads Through GoHighLevel DMs

Use short, guided questions in GoHighLevel to find out what a client needs before you confirm an appointment.

For example, your workflow could:

  1. Ask what service they are interested in.
  2. Request a current hair photo for color or correction services.
  3. Share starting prices and timing expectations.
  4. Provide a link to book the appropriate service or consultation.

By the time a stylist reviews the conversation, you already have enough information to approve the booking or suggest alternatives.

Best Practices for GoHighLevel Salon Messaging

To get the most out of GoHighLevel in your salon, use a few simple best practices that keep your DMs organized and productive.

Step 9: Standardize Templates and Scripts

Create simple message templates for your most common conversations, such as:

  • New client introductions.
  • Pricing and policy questions.
  • Pre-visit instructions.
  • Post-appointment care tips.

Store these templates and use them consistently so every team member sounds on-brand and nothing important is missed. You can customize each template slightly when sending from GoHighLevel so it still feels personal.

Step 10: Train Your Team on GoHighLevel

Make sure everyone who touches DMs knows how to work inside the platform.

  • Show them how to find and filter conversations.
  • Demonstrate how to update contact details and add notes.
  • Walk through any automation steps so they know what messages are sent automatically.
  • Assign clear roles for who handles which types of inquiries.

With a little training, GoHighLevel becomes a simple, reliable hub for the entire front-desk and stylist team.

Track Results and Improve Your GoHighLevel Setup

Once your salon has been using GoHighLevel for DMs for a few weeks, review your performance and refine your process.

Step 11: Monitor DM Response and Booking Rates

Look for trends such as:

  • How quickly your team responds to new DMs.
  • Which channels send the most new clients.
  • How many DM conversations lead to a booked appointment.
  • Common questions that might need clearer, automated answers.

Use these insights to adjust your auto-replies, update templates, or refine your offers so social messaging becomes a reliable source of revenue.

Step 12: Expand to More GoHighLevel Features

After you feel confident managing DMs, consider connecting other tools inside GoHighLevel:

  • Two-way texting for reminders and confirmations.
  • Email campaigns for new client offers or reactivation.
  • Review requests after completed services.
  • Funnels or landing pages for special promotions.

Because all of your client data stays inside one system, it is easier to build a complete marketing strategy without adding more disconnected apps.

Next Steps for Your Salon

Using GoHighLevel for social DMs helps salons respond faster, qualify clients more effectively, and turn casual inquiries into long-term relationships. Start by connecting your social accounts, then build simple automation to handle common questions and guide clients into booking.

If you need help designing a full salon workflow around GoHighLevel, you can explore implementation and consulting options at Consultevo. With the right setup, your DMs stop being a distraction and become a powerful engine for predictable bookings.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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