How to Use the GoHighLevel SEO Prospecting Heatmap

The SEO prospecting tool in GoHighLevel works differently from platforms like ClickUp because it is designed specifically for local SEO outreach, lead generation, and sales presentations. This guide walks you step by step through using the interactive heatmap, customizing the settings, and adding competitors to create powerful SEO analyses for prospects.

What the GoHighLevel SEO Prospecting Tool Does

The prospecting tool in GoHighLevel is built to help agencies quickly show business owners how visible they are in local search. It generates an interactive heatmap that displays rankings across multiple GPS points around a chosen location.

With it, you can:

• Visualize local keyword rankings on a color-coded map
• Compare a business to its top competitors
• Show prospects how far their visibility really extends
• Use data-backed visuals to close more SEO deals

All of this runs directly inside your GoHighLevel account, so you can include reports in snapshots, workflows, and prospecting funnels.

Accessing the GoHighLevel Prospecting Heatmap

To start using the heatmap inside GoHighLevel, follow these steps:

1. Log in to your GoHighLevel agency or sub-account.
2. Navigate to the prospecting or SEO tools section, depending on your plan and layout.
3. Open the Prospecting Tool or Interactive Heatmap module.

The exact menu names can vary based on updates and your account configuration, but the workflow remains consistent. You will always begin by selecting a business and defining the location for your local SEO scan.

Configuring a New GoHighLevel SEO Heatmap Scan

When you create a new interactive heatmap in GoHighLevel, you set the scanning rules that control how the map is generated.

Step 1: Choose the Business and Location

First, select the target business you want to analyze. Then define the geographic center point of the scan:

• Enter the business address or city
• Select the correct pin on the map if needed
• Confirm the primary service area

This center point will be used to distribute multiple GPS nodes around the business for local ranking checks.

Step 2: Set the Scan Radius and Grid Size

The GoHighLevel heatmap uses a grid of points around the target location. You typically configure:

• Radius: How far from the center you want to check rankings (for example, 5–20 km or miles).
• Grid Density: How many points are scanned inside that radius (for example, 7×7, 9×9, etc.).

A larger radius shows how far the business visibility extends, while a denser grid provides more granular ranking data. Pick a balance that fits your prospect’s service area and your plan limits.

Step 3: Add Target Keywords

Next, you define the keywords for the GoHighLevel SEO analysis:

• Use local-intent phrases (e.g., “dentist near me”, “plumber in [city]”).
• Include core money terms relevant to the business.
• Avoid broad, non-local phrases that do not match searcher intent.

Each keyword will generate its own interactive heatmap, so you can show prospects how well they appear for their most valuable search terms.

Customizing the GoHighLevel Interactive Heatmap

The interactive heatmap in GoHighLevel is not just a static image. You can adjust how data is displayed and what elements appear in your report.

Color Coding and Ranking Thresholds

Heatmaps typically use colors to represent ranking positions:

• Green: Strong top positions (for example, 1–3).
• Yellow or Orange: Middle positions where improvement is needed.
• Red: Poor visibility or not ranking in the top results.

Depending on the tool configuration, you may be able to tweak thresholds or interpretation, but the core idea remains: the more green the map, the better the local visibility.

Map Interactivity and View Options

Within GoHighLevel you can usually:

• Click individual nodes to see exact ranking data.
• Switch between different keywords on the same map area.
• Zoom in or out to show more context during a live demo.

This interactivity is powerful during prospect calls or presentations because you can respond to questions in real time while staying inside the GoHighLevel interface.

Adding Competitors in GoHighLevel SEO Analysis

One of the most persuasive uses of the prospecting tool in GoHighLevel is directly comparing a prospect to their competitors.

Step 1: Identify Competitors

Before running the scan, identify top local competitors by:

• Searching the main keyword in Google Maps.
• Listing the first few competing businesses that appear.
• Confirming they operate in the same service area.

Write down their business names and primary locations so you can add them into the tool correctly.

Step 2: Add Competitors to the Heatmap Project

Inside the GoHighLevel prospecting module, add competitor details into the project configuration. The system will then check rankings for all selected companies across the grid. Once processed, your heatmap will display visibility patterns and rankings for both the prospect and competitors.

Step 3: Interpret the Competitor Heatmap

Use the combined heatmap to highlight key points:

• Areas where competitors dominate (mostly green for them, red for the prospect).
• Zones where the prospect is already competitive.
• Opportunities in surrounding neighborhoods the prospect is not capturing.

This comparison helps you build a compelling narrative around why ongoing SEO is necessary and exactly what the GoHighLevel powered campaign will target.

Using GoHighLevel Heatmaps in Sales Presentations

Once your heatmap and competitor analysis are generated, you can turn the data into a high-converting sales asset.

Embed and Share Reports

Depending on your account setup, you can:

• Export screenshots or share links to interactive maps.
• Embed visuals into pipelines, funnels, or proposals.
• Use the data as part of automated prospecting workflows.

Combining heatmaps with funnels and automation in GoHighLevel allows you to nurture prospects and follow up with tailored SEO offers.

Tell a Clear SEO Story

During calls or meetings, use the heatmap to guide the conversation:

1. Show current visibility gaps.
2. Highlight competitor strength areas.
3. Outline a local SEO roadmap focused on turning red zones into green zones.
4. Explain that the GoHighLevel platform will track improvements over time.

This approach frames your agency as data-driven and transparent while leveraging the built-in tools of your CRM.

Best Practices for GoHighLevel SEO Prospecting

• Always choose keywords that match real customer intent.
• Limit the scan radius to the genuine service area to avoid diluted data.
• Update heatmaps regularly to show before/after progress in campaigns.
• Use multiple keywords to cover different service lines.

Consistently applying these practices will make each GoHighLevel report more convincing and valuable to prospects.

Additional Resources

To see the original vendor documentation and visuals that this how-to is based on, refer to the official GoHighLevel help article here: Prospecting Tool: Interactive Heatmap, Customization & Competitors in SEO Analysis.

If you are building a broader marketing and SEO strategy around GoHighLevel, you can also explore expert implementation resources at Consultevo for guidance on funnels, automation, and client acquisition systems.

By mastering the interactive heatmap and competitor analysis features in GoHighLevel, your agency can turn raw SEO data into persuasive visual stories that close more local search clients and showcase long-term results.

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