Track Site Traffic Sources in GoHighLevel

GoHighLevel makes it easy to see exactly where your website visitors are coming from and how they interact with your pages, similar to how ClickUp helps you track work and productivity. In this how-to guide, you will learn step-by-step how to use the Sites > Traffic Source Analytics section so you can understand traffic sources, UTM data, and engagement.

This guide is based on the official help documentation and walks you through navigation, filters, and detailed metrics available inside your account.

Accessing GoHighLevel Site Traffic Source Analytics

To begin working with traffic source data, you first need to open the correct analytics view inside GoHighLevel.

1. Log in to your GoHighLevel account.

2. From the left-hand menu, click Sites.

3. Select Analytics under the Sites section.

4. Choose the Traffic Source tab to open the traffic source analytics dashboard.

Once you are in the Traffic Source Analytics view, you can filter by date, page, device, and other options to narrow down the data you want to analyze.

Understanding the GoHighLevel Traffic Source Overview

The Traffic Source Overview helps you quickly understand how visitors are arriving at your sites and funnels. This top section of the GoHighLevel analytics screen summarizes key traffic metrics.

Common metrics you will see in the overview include:

• Sessions: The total number of visits to your pages during the selected time period.
• Users: The number of unique visitors.
• Page Views: How many times pages were viewed.
• Average Session Duration: The average time visitors stay on your site.
• Bounce Rate: The percentage of sessions where users left without further interaction.

Use the date picker at the top of the GoHighLevel analytics page to compare different time frames and identify trends in your traffic sources.

Using Filters in GoHighLevel Traffic Source Analytics

Filters allow you to drill down into specific segments of traffic. This is essential for accurate marketing analysis and for understanding which campaigns perform best.

Core GoHighLevel Filters

In the Traffic Source Analytics section, you can typically filter by:

• Date Range: Select predefined ranges or set a custom range.
• Page or Funnel: Focus on a single page or funnel step.
• Device Type: Analyze traffic by desktop, tablet, or mobile.
• Source / Medium: Isolate traffic coming from a specific source like social, email, or search.

Apply multiple filters together in GoHighLevel to zero in on very specific traffic segments, for example mobile users from a paid ad campaign visiting a particular funnel step.

UTM Parameter Filters in GoHighLevel

GoHighLevel Traffic Source Analytics also supports filtering by UTM parameters so you can track detailed campaign performance. Depending on your setup, you may see fields for:

• UTM Source: Where the traffic originated (e.g., facebook, newsletter).
• UTM Medium: The marketing medium (e.g., cpc, email, social).
• UTM Campaign: The specific campaign name.
• UTM Term and Content: Optional parameters for more granular tracking.

By filtering on UTM data inside GoHighLevel, you can understand which campaigns, ads, or emails drive the most visits and engagement.

Analyzing the Traffic Source Table in GoHighLevel

Below the overview, GoHighLevel displays a detailed traffic source table that breaks down sessions and engagement metrics by source or medium.

Key Columns in the GoHighLevel Traffic Table

Typical columns you may see include:

• Source / Medium: Identifies where the traffic came from, such as direct, organic, referral, social, or paid.
• Sessions: Number of visits from that source.
• Users: Unique visitors from the source.
• Page Views: Total views generated from that source.
• Avg. Session Duration: Engagement level of visitors from the source.
• Bounce Rate: How often visitors left without interacting further.

Sort the table in GoHighLevel by any metric to quickly see top-performing traffic sources. For example, sort by sessions to find the largest sources, or sort by average session duration to find the most engaged audiences.

Interpreting GoHighLevel Traffic Data

Use the table data to make informed marketing decisions:

• Identify high-traffic but low-engagement sources that may need better landing pages.
• Spot smaller, highly engaged sources worth scaling with more budget.
• Compare organic vs. paid performance to decide where to focus efforts.
• Monitor new campaigns by filtering to specific UTM values.

Regularly reviewing this data in GoHighLevel helps you optimize funnels, ads, and content strategy.

Viewing Page-Level Analytics in GoHighLevel

Beyond overall traffic sources, you can also focus on individual pages or funnel steps to understand how each asset performs.

1. In the Traffic Source Analytics section of GoHighLevel, use the Page or Funnel Step filter.

2. Select the specific page or step you want to analyze.

3. Review the updated overview and traffic table metrics for that single asset.

This helps you identify which pages convert best and which ones need improvement based on traffic source behavior.

Best Practices for Using GoHighLevel Traffic Source Analytics

To get the most value from the analytics features, follow these best practices when working in GoHighLevel.

• Set up consistent UTM tags: Use clear, standardized naming for sources, mediums, and campaigns so reports stay readable.
• Compare time periods: Use date comparisons to see if recent optimizations are improving sessions and engagement.
• Focus on trends, not single days: Look at weekly or monthly patterns to avoid reacting to short-term fluctuations.
• Connect data to actions: When you see a source performing well in GoHighLevel, increase ad spend or replicate that strategy on other channels.

Where to Learn More About GoHighLevel Analytics

If you want deeper help using GoHighLevel traffic analytics or implementing tracking strategies across your funnels, you can explore additional training and consulting resources.

• Official GoHighLevel Traffic Source Analytics documentation for full feature references and updates.
• ConsulTEVO for expert guidance on analytics implementations, conversion optimization, and CRM workflows.

By regularly reviewing your site traffic source analytics in GoHighLevel and combining that insight with disciplined campaign tracking, you gain a clear view of which marketing efforts truly move the needle. Use these steps and best practices to turn raw traffic data into decisions that increase leads, sales, and overall marketing ROI.

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