Configure GoHighLevel SMS Compliance

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How to Configure SMS Compliance Settings in GoHighLevel

If you manage campaigns across tools like ClickUp and other platforms, setting compliant messaging inside GoHighLevel is essential. Proper configuration of SMS compliance settings helps your account avoid carrier filtering, protect your brand, and keep your customers’ trust while using GoHighLevel for text communication.

This step-by-step guide explains how to configure SMS compliance settings, what each option means, and how to use smart defaults so your GoHighLevel account stays aligned with carrier and industry standards.

Why SMS Compliance Matters in GoHighLevel

Carriers actively scan and filter text traffic. When GoHighLevel users send messages that do not follow compliance best practices, carriers may:

  • Delay or block message delivery
  • Throttle sending throughput
  • Flag or suspend phone numbers
  • Increase scrutiny on all traffic from your account

Correctly configuring your SMS compliance settings in GoHighLevel helps you:

  • Send clear opt-in and opt-out instructions
  • Provide required HELP and STOP keywords
  • Disclose your brand and message purpose
  • Reduce the risk of carrier-related issues

The settings explained below are designed to standardize how GoHighLevel messages look from carriers’ perspective and to keep your campaigns aligned with SMS industry standards.

Accessing SMS Compliance Settings in GoHighLevel

To configure SMS compliance, you must have appropriate admin or agency-level permissions inside GoHighLevel.

Step 1: Open the GoHighLevel Agency or Sub-Account

  1. Log in to your GoHighLevel account.
  2. Select the agency or sub-account where you want to manage SMS compliance.

Changes are typically applied per account, so confirm you are in the correct workspace before editing any SMS settings.

Step 2: Navigate to Phone / SMS Settings

  1. In the left navigation menu, locate the settings area for phone or messaging.
  2. Open the section dedicated to phone numbers, messaging, or SMS configuration.
  3. Find the specific area labeled for compliance, SMS compliance, or similar wording.

Once you are on the SMS compliance screen, you will see fields for opt-in language, opt-out language, and additional compliance-related text that GoHighLevel can append to your messages.

Key GoHighLevel SMS Compliance Options Explained

The compliance section in GoHighLevel generally includes standardized language that can be attached to outbound messages. Each field serves a specific compliance purpose.

Opt-In and Consent Language in GoHighLevel

This text clarifies that contacts agree to receive messages from you. Typical elements include:

  • Your business or brand name
  • The purpose of the messages (e.g., promotions, reminders, alerts)
  • A brief statement that consent is not a condition of purchase, when applicable

Configure this language to match how contacts subscribe to your messages outside GoHighLevel, such as web forms, in-person signups, or lead capture pages.

Opt-Out Instructions (STOP Keywords)

Carriers expect all campaigns to include simple, clear opt-out directions. In GoHighLevel, the opt-out text usually mentions:

  • That recipients can reply with a keyword like STOP to unsubscribe
  • That opting out stops future marketing messages
  • How to rejoin, if applicable, via a new opt-in form

Ensure this field is active and accurate. When GoHighLevel appends this text, every outbound SMS stays aligned with standard STOP and opt-out protocols.

HELP and Support Instructions in GoHighLevel

Compliance language typically includes a HELP keyword to let users request support information. In GoHighLevel, your HELP messaging should:

  • Explain that replying HELP will return support or contact information
  • Provide a support email, phone number, or URL
  • Mention your business or brand name

This content reassures recipients that they can reach you for assistance and satisfies a common requirement of carrier-approved SMS programs.

Brand and Program Description Text

Along with opt-in and opt-out text, GoHighLevel allows you to clearly describe your program or campaign type. Use this area to:

  • Identify your business name exactly as used in the TCR or carrier registrations
  • Describe what kind of messages will be sent (promotions, reminders, alerts, etc.)
  • Set expectations about message frequency when relevant

Consistent branding between GoHighLevel, registration forms, and carrier profiles helps reduce compliance questions or rejections.

How to Configure SMS Compliance Settings Step-by-Step

Follow these steps to update and save your SMS compliance configuration in GoHighLevel.

Step 1: Review Existing Compliance Text

  1. Open the SMS compliance section inside GoHighLevel.
  2. Read the default language for opt-in, opt-out, and HELP messages.
  3. Confirm whether the current text reflects your business name and support details.

If you recently changed your domain, company name, or support channels, update the fields so they match your current brand identity.

Step 2: Customize Opt-In and Disclosure Language

  1. Edit the opt-in/consent field to describe how users joined your list.
  2. Include your brand or company name exactly as you want it shown.
  3. Mention the general purpose of your SMS communications (for example, promotions or appointment reminders).

Use clear, plain language. Carriers and recipients should both be able to understand why messages are being sent from your GoHighLevel account.

Step 3: Configure Opt-Out Instructions

  1. Locate the opt-out or STOP message field in GoHighLevel.
  2. Ensure it references standard keywords such as STOP, END, or UNSUBSCRIBE.
  3. Clarify that replying with one of those words stops further messages.

Do not remove or obscure STOP instructions. Carriers view simple opt-out processes as a core compliance requirement.

Step 4: Add HELP and Support Details

  1. In the HELP message section, provide an email address or support URL.
  2. Include your company or brand name for clarity.
  3. Double-check that the support contact is monitored regularly.

When people text HELP, GoHighLevel will respond using this configured message, ensuring users can quickly find assistance or more information.

Step 5: Save and Test Your GoHighLevel Settings

  1. Save or update the configuration inside GoHighLevel.
  2. Send a test SMS from a workflow or manual campaign to your own number.
  3. Verify that the appended compliance text appears correctly and is easy to read.

If something looks unclear in the test, return to the SMS compliance settings and refine the wording until it is consistent and compliant.

Best Practices for Ongoing Compliance in GoHighLevel

Configuring compliance once is not enough. As your campaigns evolve, keep your GoHighLevel account updated and aligned with current rules.

  • Audit regularly: Revisit SMS compliance settings whenever you update branding, support contact details, or program types.
  • Align with opt-in sources: Make sure the language used in GoHighLevel matches the way users see opt-in disclosures on web forms and landing pages.
  • Monitor deliverability: If you see a sudden drop in delivery rates, review compliance text along with content and sending volume.
  • Train your team: Ensure all team members who build campaigns in GoHighLevel understand how SMS compliance works.

Additional Resources for GoHighLevel SMS Compliance

For deeper technical details on each SMS compliance option, refer to the official documentation provided by the platform:

If you need strategic help designing compliant funnels, campaigns, or workflows around these settings, you can also work with experienced consultants who specialize in this ecosystem. For example, Consultevo provides implementation and optimization services that align with SMS best practices.

Summary: Keeping GoHighLevel Messaging Compliant

Properly configured SMS compliance settings help you reduce carrier filtering and protect your sender reputation while using GoHighLevel. By clearly defining opt-in language, STOP instructions, and HELP responses, and by keeping this information updated over time, your account remains aligned with carrier expectations.

Use the steps in this guide to review and configure the SMS compliance area in your GoHighLevel account, send test messages to validate your configuration, and revisit these settings whenever your branding, messaging strategy, or support details change.

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