GoHighLevel MMS SMS Media Guide

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How GoHighLevel Sends Media in SMS Campaigns

When you plan an SMS campaign in GoHighLevel, it helps to understand how your media will be delivered and rendered on the receiver’s device. While ClickUp is great for project tracking, GoHighLevel manages the messaging layer, and the exact look of images and links ultimately depends on the carrier, device, and messaging app used by your contacts.

This step-by-step guide explains how media in SMS is processed, what your recipients actually see, and how to test your GoHighLevel campaigns before sending at scale.

Key Concepts for Media in GoHighLevel SMS

Before building an SMS campaign with media, keep these important points in mind:

  • Media is sent as an MMS message, not a standard SMS.
  • GoHighLevel hands off the MMS to the underlying carrier network and messaging providers.
  • The receiver’s device and app control how the media is displayed.
  • The same message can appear differently on Android, iOS, and desktop web interfaces.

Because of these factors, media behavior is not 100% controlled by GoHighLevel. However, you can still predict and test the most common display patterns.

How GoHighLevel Processes Media in SMS Campaigns

When you attach an image or other media file to an SMS campaign using GoHighLevel, the system follows a standard flow:

  1. You add media to your campaign or workflow SMS step.
  2. GoHighLevel converts the message into MMS format including the attached media.
  3. The MMS is handed off to the telephony provider and carrier network.
  4. The receiver’s device or app decides whether to show the image inline, as a downloadable file, or as a link.

This means that even if two contacts receive the exact same GoHighLevel message, they may see it differently depending on their setup.

How Media Appears on Different Receiver Devices

The most important factor is the environment where the message is read. Below are common scenarios for GoHighLevel SMS campaigns that include media.

GoHighLevel MMS on Native Phone Messaging Apps

When your contact reads a GoHighLevel message in the default SMS/MMS app on their phone (such as Messages on iOS or Android Messages), the behavior is usually:

  • The image appears inline in the conversation.
  • Some devices show a thumbnail preview that can be tapped to expand.
  • If the network is slow, the app may show a download button before the image fully loads.

The exact layout (above or below the text, bubble style, or size) is controlled entirely by the phone’s operating system and messaging app, not by GoHighLevel.

GoHighLevel MMS in Browser-Based Messaging Interfaces

If a contact views your GoHighLevel SMS on a browser-based interface connected to their number (for example, certain carrier portals or web-based messaging tools), typical behaviors include:

  • The image appears as a clickable thumbnail inside the web chat.
  • In some interfaces, the media may appear as a file link labeled with a file name and size.
  • Some portals open the media in a new browser tab or overlay when clicked.

Again, GoHighLevel does not control the web interface layout. It only delivers the media to the provider.

GoHighLevel MMS and Carrier Limitations

Occasionally, carriers or older devices may not support MMS in a modern way. In those cases, a GoHighLevel message with media can behave differently:

  • The media may be shown only as a URL link that the contact must tap.
  • Some devices may show a generic file icon instead of a preview.
  • In rare cases, the media might not load if the contact’s plan blocks MMS.

These limitations are carrier or device-specific and are not caused by GoHighLevel itself.

Step-by-Step: Sending Media with GoHighLevel SMS

Use this simple process to include media in your GoHighLevel SMS campaign or workflow.

1. Prepare Your Media File

  • Use a web-friendly format such as JPG or PNG for images.
  • Keep the file size small to improve load times on mobile data.
  • Use clear, uncluttered visuals so they display well in small previews.

2. Add Media in Your GoHighLevel SMS Step

  1. Open your funnel, campaign, or automation inside GoHighLevel.
  2. Locate the SMS or MMS step where you want to add media.
  3. Attach your image or media file using the available media upload option.
  4. Write your SMS text content, keeping it concise and directly related to the media.

The message will be sent as MMS when media is attached.

3. Send Test Messages from GoHighLevel

Before you broadcast, test on multiple devices:

  • Send a test to at least one iOS device.
  • Send a test to at least one Android device.
  • Ask testers to open the message in both the default SMS app and any web-based messaging portal they use, if applicable.

This will show you how your GoHighLevel media message appears across different environments.

4. Review and Optimize Your MMS Content

After testing, make adjustments:

  • If the image appears too small, simplify the design or use fewer elements.
  • If the media is slow to load, reduce the file size or resolution.
  • If some devices only show a link, make sure the SMS text clearly describes what the contact will see after tapping.

Best Practices for GoHighLevel Media Campaigns

To ensure reliable results when sending media-rich messages with GoHighLevel, follow these best practices.

Use Clear, Supportive SMS Copy

  • Explain what the image contains in the text portion of the message.
  • Add a simple call to action like “Tap the image to view details.”
  • Avoid long paragraphs; keep the message scannable on small screens.

Respect Carrier and User Limits

  • Avoid sending too many MMS messages in rapid succession to the same contact.
  • Ensure your campaigns comply with message content rules from carriers and regulations in your region.
  • Give contacts a straightforward way to opt out of future messages.

Monitor GoHighLevel Delivery and Responses

  • Watch delivery metrics and reply rates inside GoHighLevel.
  • Identify devices or carriers that show lower engagement with MMS.
  • Consider sending alternative text-only versions to segments that have issues with media.

Troubleshooting Media Display in GoHighLevel SMS

If your recipients report problems viewing media from your GoHighLevel campaigns, use these checks:

  • Confirm that the media file opens correctly in a browser.
  • Verify that the file type is supported (e.g., standard image formats).
  • Ask the contact to check mobile data or Wi-Fi connectivity.
  • Have the contact retry in their default SMS app if they are using a third-party messaging app.

If issues persist across many contacts, compare your results with the official GoHighLevel documentation for media behavior in SMS campaigns: View the GoHighLevel media in SMS help article.

Learn More About Optimizing GoHighLevel

Beyond understanding how media is displayed, you can further optimize your GoHighLevel setup, funnels, and automations by following broader CRM and marketing best practices. For additional strategic resources and implementation help, you can explore Consultevo’s GoHighLevel consulting services.

By following the steps and considerations in this guide, you can confidently send MMS-based campaigns through GoHighLevel, knowing how images and other media are likely to appear on your contacts’ devices and what you can adjust to improve their experience.

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