GoHighLevel Social Media Playbook

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GoHighLevel Social Media Domination Playbook

If you are tracking campaigns in ClickUp or another project tool and need a proven framework, the Social Media Domination: Listings, Likes & Loyalty playbook inside GoHighLevel gives you a clear, repeatable process to turn local attention into loyal customers. This how-to guide walks you through each step so you can deploy it quickly and confidently for any local business.

This article is based on the official playbook from the GoHighLevel help center and breaks it down into easy, actionable instructions you can follow in your agency account.

What the GoHighLevel Social Media Playbook Does

The Social Media Domination: Listings, Likes & Loyalty playbook is designed for local businesses that want to increase visibility, engagement, and repeat customers using a structured workflow.

Inside your GoHighLevel account, this playbook helps you:

  • Standardize how you launch local social media campaigns
  • Capture and nurture new leads from social channels
  • Build loyalty loops that bring customers back
  • Track each stage from awareness to repeat purchase

The playbook is built so you can implement it as-is, then customize assets and automations to match each client’s brand.

How to Access the Playbook in GoHighLevel

Follow these steps to access the Social Media Domination: Listings, Likes & Loyalty playbook inside GoHighLevel.

  1. Log in to your GoHighLevel agency or sub-account.

  2. Open the Help or Support section from the main navigation.

  3. Search for Social Media Domination: Listings, Likes & Loyalty.

  4. Open the official playbook article here: Social Media Domination Playbook in GoHighLevel.

  5. Keep that reference open while you follow the implementation steps in this how-to guide.

The help center page includes the original framework. This article translates it into a practical, step-by-step workflow.

Understand the Three Pillars: Listings, Likes & Loyalty

The entire GoHighLevel playbook is organized around three core pillars. Make sure you understand these before you start building assets.

1. Listings: Be Found Everywhere Locally

The listings pillar focuses on making the business discoverable across local search and directory platforms.

Typical tasks include:

  • Creating or claiming Google Business Profile
  • Ensuring NAP (Name, Address, Phone) consistency across directories
  • Adding correct business categories, hours, and photos
  • Monitoring and responding to reviews

In GoHighLevel, you will typically manage listings-related communication and follow-up with automations and pipelines, while the core listing changes may be handled by your team or a dedicated tool.

2. Likes: Grow Local Social Media Attention

The likes pillar is about increasing audiences and engagement on key social networks.

It includes:

  • Setting up or optimizing Facebook, Instagram, and other social pages
  • Publishing consistent, branded content
  • Running local awareness or engagement campaigns
  • Driving traffic from social profiles to funnels or offers

GoHighLevel lets you connect social pages, manage conversations, and route social leads into campaigns and pipelines automatically.

3. Loyalty: Turn First-Time Buyers into Regulars

The loyalty pillar converts one-time buyers into repeat customers using structured follow-up and incentives.

Common components are:

  • Thank-you and welcome automations
  • Review and referral requests
  • Loyalty offers, punch card style rewards, or VIP clubs
  • Reactivation campaigns for past customers

This is where GoHighLevel automation really compounds results, by sending the right message at the right time based on customer behavior and status.

Planning the GoHighLevel Implementation

Before you build anything, create a simple plan for one local client. You can then templatize it in GoHighLevel for future accounts.

  1. Define the target audience for the local business (location, age range, interests).

  2. Choose primary platforms (for example: Google Business Profile, Facebook, Instagram).

  3. Clarify the main offer you want to promote, such as a discount, free consultation, or limited-time package.

  4. Map the journey from first discovery to repeat purchase, tied to the three pillars: Listings, Likes, Loyalty.

Once this is clear, you can translate each step into GoHighLevel assets and automations.

Step-by-Step: Building the Playbook Inside GoHighLevel

The original help article outlines the high-level approach. The steps below show how to put it into action using standard tools inside GoHighLevel.

Step 1: Create or Use a Snapshot in GoHighLevel

  1. From your agency view, go to Snapshots.

  2. Create a new snapshot specifically for the Social Media Domination: Listings, Likes & Loyalty framework, or adapt an existing local marketing snapshot.

  3. Include funnels, forms, pipelines, workflows, and templates that support the three pillars.

  4. Assign the snapshot to the relevant sub-accounts so you can deploy it quickly for any new client.

A dedicated snapshot keeps your GoHighLevel implementation consistent and easy to update.

Step 2: Set Up Pipelines for Listings, Likes & Loyalty

Create a simple pipeline structure that matches the stages of your playbook.

  • Listings pipeline: claim profile, optimize info, add media, collect first reviews.
  • Likes pipeline: launch page, publish content, run promo, track followers and engagement.
  • Loyalty pipeline: new customer, requested review, loyalty offer sent, reactivated.

In GoHighLevel, use pipeline stages to trigger automations such as follow-up messages, internal tasks, and client updates.

Step 3: Build Social and Lead Capture Assets

For the likes and loyalty pillars, you need simple, focused assets inside GoHighLevel.

  • Funnels or landing pages for offers promoted on social media.
  • Forms or surveys to collect lead details.
  • Thank-you pages with next steps or loyalty invitations.

Connect these assets to your pipelines so new contacts automatically enter the correct stage when they opt in.

Step 4: Create Automation Workflows in GoHighLevel

The power of this social media playbook emerges when you automate follow-up. In GoHighLevel, use workflows to handle:

  • Welcome sequences for new leads from social media
  • Review request campaigns after a purchase or appointment
  • Loyalty offers sent after a certain number of visits or days
  • Reactivation campaigns to win back inactive customers

Set triggers based on:

  • Form submissions
  • Pipeline stage changes
  • Tag additions
  • Appointment outcomes

Align each workflow with one of the three pillars so your system stays organized.

Step 5: Monitor Results and Optimize

Once your GoHighLevel workflows are live, review performance regularly.

  • Check which social posts or offers generate the most leads.
  • Track open and click rates for loyalty and review campaigns.
  • Review pipeline movement to spot bottlenecks.
  • Adjust copy, timing, and offers based on data.

Use simple reports and dashboards in GoHighLevel to share results with clients in a clear way.

Best Practices for Agencies Using GoHighLevel

To get the most from the Social Media Domination playbook, follow these practical tips.

  • Standardize onboarding: use intake forms to gather business info, access to profiles, and current offers.
  • Create reusable templates: build message and campaign templates in GoHighLevel for reviews, loyalty offers, and reactivation.
  • Document your process: keep a simple SOP that mirrors your pipelines and workflows.
  • Report monthly: show progress in listings, social engagement, and repeat visits.

Over time, you can refine your snapshot and reuse it across multiple local business clients with minimal extra work.

Where to Learn More About GoHighLevel Playbooks

For the original description of the Social Media Domination: Listings, Likes & Loyalty playbook, see the official documentation in the GoHighLevel help center here: GoHighLevel Social Media Domination Playbook.

If you want strategic implementation help, templates, or done-for-you build-outs around GoHighLevel and local marketing frameworks, you can also visit Consultevo for agency-focused resources.

By combining this structured playbook with the automation capabilities of GoHighLevel, you can deliver consistent, scalable social media results for local businesses while protecting your time and margins.

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