How to Add and Configure Social Media Icons in GoHighLevel

What GoHighLevel social media icons do

The Social Icons element in GoHighLevel provides a group of clickable icons that can be placed inside a website page or funnel step. Each displayed icon can point to a social profile or other relevant social destination. The exact platform list and available design controls may vary as GoHighLevel updates its builder, so treat the labels visible in your account as the current source of truth.

There are two separate decisions involved. The first is configuration: which icons should appear and where should each one link? The second is page design: where should the element sit, how much space should it occupy and how should it behave on smaller screens?

Choose the right location before adding the element

GoHighLevel allows the Social Icons element to be placed in a row or column within the page builder. Common locations include:

• Site headers: Useful when social profiles are a consistent part of the main navigation experience.
• Footers: A lower-distraction location for visitors who are looking for company information or additional ways to connect.
• About and contact sections: Appropriate when social proof, community or ongoing communication is relevant to the page.
• Thank-you pages: Often a better conversion-stage location because the visitor has already completed the primary action.
• Sidebars and narrow columns: Suitable when the layout supports a vertical arrangement without making the icons difficult to use.

Use a simple decision rule: if clicking a social icon can interrupt the page’s main conversion action, place it after that action or keep it visually secondary. If the page exists partly to help people discover and follow the brand, a more visible placement may be justified.

How to add social media icons in GoHighLevel

The exact labels can change between builder versions, but the setup sequence is generally the same:

If the element is difficult to select, check whether it has been placed inside the intended row or column. A page structure that is clear in the builder is easier to maintain when the page is edited later.

Configure platforms and profile URLs

Display only active social channels

The settings panel typically lets you enable or disable available social platforms. Select the channels that represent an active, maintained destination for your audience. Showing every available icon can make the page look complete, but it can also direct visitors to inactive or low-value profiles.

Do not assume that a familiar icon automatically points to the correct account. Review each enabled platform as a separate link. If the builder supports ordering, place the most relevant channels first, especially when the icons appear in a horizontal row.

Enter complete and specific URLs

For each selected platform, open its individual settings and enter the full destination URL. Use the exact profile, company page, channel or community destination that visitors should reach. Avoid relying on a general homepage if the business has a more specific public profile.

Before saving, check for common errors such as a missing protocol, a copied internal link, an outdated username or a URL belonging to a personal rather than business account. If a platform has different public destinations, define which one the page is intended to promote and use that consistently.

Style the icons for clarity and consistency

Depending on the current GoHighLevel builder controls, you may be able to adjust the icons’ layout, alignment, size, spacing and color treatment. Use these controls to support recognition and usability rather than to make the icons compete with the primary content.

Choose a layout that fits the container

A horizontal row often works in a footer or wide header. A vertical stack may suit a sidebar or narrow column. Keep enough space between icons that visitors can identify and select each one comfortably on a touch screen.

Use alignment to reinforce the page structure

Left, center or right alignment should follow the surrounding content. Centered icons may work beneath a centered thank-you message, while left-aligned icons may be more natural in a text-led footer. An icon group that appears detached from the page structure can look like an afterthought even when the links are correct.

Keep contrast and brand treatment practical

Use colors that remain visible against the background and preserve recognizable platform cues where appropriate. If brand-colored icons reduce contrast or make the icons difficult to distinguish, usability should take priority over strict visual uniformity.

Use social icons as part of a defined page journey

The right setup depends on the business state represented by the page. A homepage usually supports discovery, an opt-in page supports conversion and a thank-you page supports the next relationship-building step. Social links should be evaluated against that state rather than copied into every page by default.

For example, imagine a service business using a funnel to collect consultation requests. Adding prominent icons beside the form may send interested visitors to social channels before they submit their details. Placing the same icons below the confirmation message can preserve the form’s focus while still supporting ongoing engagement.

If social links are part of a wider lead-management or follow-up process, document the intended page behavior alongside the rest of the funnel logic. A broader CRM architecture and lead management approach can help keep page actions, ownership and follow-up aligned.

Test the published result, not just the editor

A page can look correct in the builder and still contain a wrong URL, a spacing problem or a mobile layout issue. Complete a small release check after saving and again on the live page.

Ownership is especially important when a business changes its social username, closes a channel or moves from a personal profile to a company profile. Without an owner, a correct setup can gradually become a collection of stale links.

Operational rules for maintaining social icons

Social icons are a small page element, but they still benefit from basic systems discipline. Define which channels are official, who approves public profile URLs and how often the links are reviewed. If the same icon group appears across multiple pages, use a documented standard for order, labeling and placement rather than making isolated decisions on every page.

For teams managing multiple websites, funnels or marketing workflows, this type of consistency is part of the wider operating system. The goal is not to add more tools. The goal is to make the intended path visible, keep data and destinations accurate and reduce avoidable manual checking. ConsultEvo’s systems, CRM, automation and AI implementation services cover this broader process-first work when page behavior connects to larger operational requirements.

Once the page purpose, destinations and ownership are clear, adding social media icons in GoHighLevel is a straightforward implementation task. The durable result comes from treating each icon as part of a real visitor journey, not as a decorative block that is copied everywhere.