GoHighLevel Social Post Approval Guide
The Social Planner post approval workflow in GoHighLevel helps agencies and teams manage social content more efficiently than manual tools like ClickUp or email. This guide walks you through how to request, review, and approve posts using the built-in approval flow so you can publish consistent, high-quality content for every client.
The process is simple: a team member creates a post, requests approval, and an assigned approver approves or rejects the post before it goes live. Below you will learn each step in detail, based strictly on the official documentation.
Overview of the GoHighLevel Post Approval Flow
The Social Planner post approval flow in GoHighLevel allows one user to prepare content while another user is responsible for approving that content. This is especially useful for agencies managing multiple brands or locations where different people must authorize each post.
In summary, the feature lets you:
- Assign a specific user as the approver for scheduled posts.
- Send posts to that approver for review before publishing.
- Approve or reject posts directly inside the Social Planner.
- Ensure posts do not publish without the proper review process.
Before you start, make sure Social Planner is set up and that your users and permissions are configured correctly inside your GoHighLevel account.
Accessing the Social Planner in GoHighLevel
To use the approval flow, you first need to access the Social Planner. This feature is available inside your GoHighLevel sub-account.
- Log in to your GoHighLevel account.
- From the left-hand menu, navigate to Marketing.
- Click on Social Planner to open the calendar and post management view.
Inside Social Planner, you can see a calendar of scheduled posts, create new content, and manage approvals for each social media profile connected to the sub-account.
Setting Up a GoHighLevel Social Post for Approval
Creating a post and sending it for approval follows a simple sequence. You can do this for any supported social media platform linked to Social Planner.
- Create a new post
- Click the Create New Post button or select a date on the calendar.
- Choose the social media profile(s) you want to publish to.
- Write your post caption, add media (images or videos), and configure any additional settings provided by GoHighLevel.
- Set the schedule
- Pick the date and time when you want the post to be published.
- Verify the time zone settings to avoid publishing at the wrong time.
- Prepare the post for review
- Confirm the content, links, and media are ready for approval.
- Make sure the post complies with the client’s brand guidelines before sending it to the approver inside GoHighLevel.
Assigning an Approver in GoHighLevel
The approval flow depends on having a user designated to review and approve content. GoHighLevel supports assigning approvers at the sub-account level.
- In your sub-account, go to Settings.
- Locate the section associated with Social Planner approvals (as described in the official documentation).
- Select the user who will act as the approver for social posts.
- Save your settings to ensure the approver is properly assigned.
Once an approver is set, content creators can send posts to that person for review. The approver will then see a notification or indication within the Social Planner when there are pending posts to review.
Requesting Post Approval in GoHighLevel Social Planner
After creating and scheduling a post, you can submit it into the approval flow. This prevents the post from being published until it has been approved.
- Open the created post
- In Social Planner, click the scheduled post on the calendar or in the list view.
- Review the post details, including caption, media, and publish time.
- Send for approval
- Use the Request Approval option (as shown in the official help article).
- Confirm that the selected approver is correct.
- Submit the approval request so the post enters the pending state.
- Verify the status
- Check the status indicator for the post within Social Planner.
- The post should now show as Pending Approval or similar status based on the GoHighLevel interface.
At this stage, the post will not be published until the assigned approver takes action.
How Approvers Review Posts in GoHighLevel
The approver can log in and handle all requested posts directly inside the Social Planner interface of GoHighLevel. This centralizes the review process and removes the need for external tools.
- Access pending approvals
- Log in to your GoHighLevel account as the approver.
- Open Marketing > Social Planner.
- Look for posts marked as pending or requiring approval.
- Review the post content
- Click on a pending post to open the details.
- Check the caption, links, images or videos, and scheduled time.
- Confirm that the post matches the client’s requirements and brand standards.
- Approve or reject the post
- If everything looks good, click the Approve action.
- If changes are needed, click Reject (or the equivalent action) and provide a reason or feedback, if available.
Once the approver acts, the Social Planner automatically updates the status of the post accordingly.
What Happens After Approval in GoHighLevel
The post approval status directly controls whether the scheduled content will publish at the defined time.
- Approved posts
- Remain scheduled for their chosen date and time.
- Will automatically publish to the selected social profile(s) if all connected accounts are active.
- Rejected posts
- Will not be published as scheduled.
- Require the content creator to edit and resubmit for approval.
The content creator can open a rejected post, make the necessary updates, and send it through the GoHighLevel approval flow again until it meets all requirements.
Best Practices for Using the GoHighLevel Approval Flow
To get the most value from the Social Planner approval workflow, follow these best practices within GoHighLevel:
- Define clear roles
Ensure each sub-account has at least one designated approver and one or more content creators. - Create simple approval rules
Agree internally on what needs approval, such as all posts for new clients or only high-visibility campaigns. - Use consistent naming and structure
Maintain clear captions, media naming conventions, and scheduling approaches to simplify review. - Review the calendar regularly
Approvers should check Social Planner frequently so that posts are not delayed.
These habits help your team keep a smooth content pipeline and avoid missed publishing dates.
Additional Resources for GoHighLevel Users
For deeper technical details about the exact interface texts, button labels, and screenshots for the Social Planner post approval flow, you can consult the official documentation from the platform here: GoHighLevel Social Planner Post Approval Flow.
If you work as an agency and need help optimizing your systems, automation, and GoHighLevel processes, you can also visit Consultevo for consulting and implementation services.
Conclusion: Streamline Social Approvals with GoHighLevel
The Social Planner post approval workflow in GoHighLevel gives agencies a reliable way to control what goes live on their clients’ social media accounts. By setting an approver, submitting posts for review, and tracking statuses directly in the calendar view, your team can reduce errors and maintain a consistent brand voice.
Use the steps in this guide to configure your approval process, and rely on the official help article to stay updated on any new options or interface changes within the GoHighLevel platform.
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