Split Testing in GoHighLevel

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Split Testing in GoHighLevel Funnels

ClickUp users who are moving into funnel optimization will find that GoHighLevel offers a powerful, built-in split testing feature for funnel pages. This how-to guide walks you through creating, managing, and testing funnel steps so you can accurately measure performance and improve your conversion rates.

What Is Split Testing in GoHighLevel?

In GoHighLevel, split testing (also called A/B testing) lets you test different versions of a funnel step to see which one performs better. Each variation is shown to a portion of your traffic, and the system tracks statistics for every version.

Typical uses include:

  • Testing different headlines, images, or layouts
  • Trying alternate offers or calls-to-action
  • Comparing different checkout or form layouts
  • Measuring which design leads to the highest conversion rate

The results appear directly in your funnel overview, so you can quickly identify the best-performing steps.

Accessing Funnel Split Testing in GoHighLevel

To use split testing in GoHighLevel, you start from the Funnels section of your account. All split test controls are managed at the funnel level, inside the steps list.

  1. Log in to your GoHighLevel account.
  2. In the left menu, click Funnels.
  3. Select the funnel where you want to run a split test.
  4. Ensure you are on the Steps tab for that funnel.

From this screen, you will see a list of all funnel steps along with their current statistics and split test settings.

How Split Testing Works in GoHighLevel Funnels

Each funnel step in GoHighLevel can have multiple split test variations. One variation will be the control (the original), and any additional versions will be variants. The platform then divides traffic between them based on the percentage you configure.

Key split testing behaviors:

  • Only steps that are part of a configured split test will rotate traffic.
  • You can control how much traffic each page receives.
  • Conversion data and traffic share are shown for each variant.
  • You can remove any variant or end the test by returning to a single version.

Creating a New Split Test in GoHighLevel

Follow these steps to create a split test between two or more funnel steps in GoHighLevel:

  1. Open your funnel: Navigate to Funnels and choose the desired funnel.
  2. Locate the step to test: On the Steps tab, find the funnel step you want to use as your control page.
  3. Duplicate or create a variation:
    • Hover over the step and look for the options to add or clone a step.
    • Create a new step or clone the existing one to build your variant.
  4. Edit the variation: Open your new step in the funnel editor and make the changes you want to test, such as:
    • New headline or hero section
    • Updated images or video
    • Different form fields or layout
    • Alternate pricing or offer structure
  5. Save and return to steps: Save your changes in the funnel editor, then go back to the Steps list.

Once the new variation is ready, you can connect it into an active split test group.

Configuring Split Test Percentages in GoHighLevel

After you have at least two versions of a funnel step, you must configure how GoHighLevel divides traffic between them.

  1. Identify the split test group: In the steps list, you will see steps that are linked as part of a split test group.
  2. Set traffic percentages: For each step in the group, adjust the traffic percentage field so that all percentages add up to 100%.
  3. Balance your test: Common setups include:
    • 50% / 50% for a simple A/B test
    • 33% / 33% / 34% for three-way tests
    • 80% / 20% if you want to protect a strong control while trying a risky variation
  4. Save your configuration: Confirm that the total traffic equals 100% and save your funnel settings.

Once saved, GoHighLevel will automatically distribute visitors according to the percentages you have defined, and each variation will start collecting its own data.

Monitoring Split Test Performance in GoHighLevel

As traffic flows through your funnel, GoHighLevel displays performance metrics for each split test variation so you can determine which step is winning.

For every split test step you can typically review:

  • Visitors: How many people visited each page.
  • Conversions: How many completed your desired action (such as an opt-in or purchase).
  • Conversion rate: The percentage of visitors who converted.
  • Traffic share: The percentage of total traffic each variation receives.

Use these metrics to decide which page is the clear winner. Allow enough traffic to accumulate before making final decisions so the results are reliable.

Choosing a Winning Funnel Step in GoHighLevel

When one variation consistently outperforms the others in GoHighLevel, you can end the test and keep the best page.

  1. Open the funnel’s Steps view.
  2. Review statistics for each step in the split test.
  3. Identify the highest-converting variation.
  4. Adjust percentages to send 100% of traffic to the winner.
  5. Optionally, remove or deactivate losing variants.

This locks in the best-performing version and stops further unnecessary testing on weaker pages.

Editing or Removing Split Tests in GoHighLevel

You can change or stop a split test at any time:

  • Edit percentages: Rebalance traffic to focus more on promising variants.
  • Pause a variant: Reduce a variation’s percentage to 0% if you no longer want visitors to see it.
  • Delete a step: Remove underperforming pages from the funnel entirely.

These actions let you continually refine funnel performance in GoHighLevel without rebuilding your structure from scratch.

Best Practices for Funnel Split Testing in GoHighLevel

To get reliable results and make the most of split testing in GoHighLevel, consider these guidelines:

  • Test one major change at a time: Focus each test on a single primary element (headline, hero, form, or offer) to clearly understand what caused the improvement.
  • Wait for enough data: Do not end tests too early; small sample sizes can produce misleading results.
  • Align tests with your funnel goal: Decide whether you are optimizing for leads, appointments, or sales, and evaluate results against that specific goal.
  • Document your changes: Keep notes on what you changed between control and variation so you can reuse winning ideas across other funnels.

Additional Resources for GoHighLevel Funnel Users

For more detail on split testing behavior, settings, and interface options, review the official documentation on the GoHighLevel help center here: Split Testing in Funnels.

If you need expert implementation help or strategic funnel consulting around GoHighLevel, you can also visit Consultevo for professional services and guidance tailored to your marketing stack.

By following the steps and best practices in this guide, you can confidently set up, manage, and optimize split testing in GoHighLevel funnels, helping you steadily increase conversions and build more profitable campaigns over time.

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