GoHighLevel Store Text Guide

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How to Customize Text in GoHighLevel Ecommerce Stores

If you use ClickUp or similar tools to document processes, you will appreciate how clearly GoHighLevel lets you manage text in your ecommerce stores. This guide walks you through every step to customize labels, messages, and button text so your storefront matches your brand voice.

All instructions below are based on the official platform behavior and the ecommerce Store Builder interface. Follow the steps carefully to avoid breaking layouts or confusing customers.

Accessing the GoHighLevel Store Builder

Before editing text, you must open the Store Builder inside your GoHighLevel account. This is where you control the design and wording of your online shop.

  1. Log in to your GoHighLevel account with an administrator or user role that has permission to edit stores.

  2. In the left-hand navigation menu, click on Sites.

  3. Select Stores from the Sites submenu.

  4. Click on the specific store you want to edit.

  5. Click Builder to open the ecommerce Store Builder interface.

Once the Builder loads, you can access all sections where text customization is available, including layout-level settings and individual widgets.

GoHighLevel Text Customization Overview

In the Store Builder, GoHighLevel lets you control text in two main areas:

  • Layout settings – global labels and messages for the entire store, especially the checkout experience.
  • Widgets – element-level text such as headlines, descriptions, and button labels on product and content sections.

Most storefront wording is managed through the layout settings panel, while visual and marketing copy is handled directly in widgets.

Editing Layout Text in GoHighLevel Stores

Layout text controls global ecommerce labels, including important system messages. Use these steps to modify those values safely.

Open Layout Settings in GoHighLevel

  1. In the Store Builder, locate the top bar of the editor.

  2. Click on the Layouts tab to access layout configurations.

  3. Choose the layout you are using for your store (if multiple layouts exist).

  4. Open the layout settings sidebar where text-related options are available.

Inside layout settings, find the dedicated section for text customization, usually labeled with checkout or general store labeling options.

Customize Checkout Labels and Messages

GoHighLevel allows you to customize several standard checkout labels to match your brand language or localization requirements.

Common text fields you may see include (names may vary slightly based on updates):

  • Cart Title – the heading displayed on the cart page.
  • Checkout Title – main title on the checkout screen.
  • Order Summary – label above the list of products and totals.
  • Subtotal, Tax, Shipping, Total – pricing descriptors.
  • Continue Shopping – link text that takes users back to browsing.
  • Place Order or Complete Purchase – main checkout button text.

To edit these:

  1. Locate the text field you want to change in the layout settings.

  2. Click inside the input box for that label.

  3. Replace the default text with your desired wording, keeping it concise and clear.

  4. Use brand-appropriate language (for example, “Confirm Booking” instead of “Place Order” for services).

  5. Click Save or the equivalent save icon for the layout.

Always preview the store in a new tab to confirm that the new text appears correctly across both desktop and mobile views.

Customize Error and Info Messages

Some layout settings in GoHighLevel also control system messages, such as:

  • Empty Cart Message
  • Out-of-Stock Notice
  • Required Field Error
  • Coupon Error or Success Messages

When adjusting these messages:

  • Keep the language direct and easy to understand.

  • Avoid long paragraphs; one to two short sentences work best.

  • Use a friendly, brand-consistent tone while still being clear about what the shopper should do next.

After editing, perform a test checkout to trigger these messages and ensure they read correctly and fit in the design.

Editing Widget Text in GoHighLevel Store Pages

Beyond layout-level labels, much of your ecommerce copy is managed through individual widgets in GoHighLevel.

Open and Select Widgets

  1. In the Store Builder canvas, hover your mouse over the area you want to change.

  2. Click the widget you want to edit. Common text widgets include:

    • Headlines
    • Paragraph or text blocks
    • Buttons
    • Product information widgets

  3. The widget settings panel will appear on the right or left side, depending on your interface layout.

Update Widget Text Fields

Each widget in GoHighLevel typically contains editable text fields, such as:

  • Title or Heading
  • Description or Body
  • Button Label

To update them:

  1. Click inside the text field in the widget settings.

  2. Enter your new copy, keeping in mind readability and conversion goals.

  3. Use line breaks and short sentences to avoid cluttered blocks of text.

  4. Click outside the field to apply changes, then review the live preview.

Repeat this process for each widget on product pages, category sections, and promotional banners until your entire store matches your desired messaging.

Best Practices for GoHighLevel Store Text

To get the most from your ecommerce store, follow these best practices when modifying text in GoHighLevel:

  • Stay consistent – Use the same wording for key actions across layouts and widgets (for example, always use “Add to Cart” instead of mixing “Add Item” and “Buy Now”).

  • Be concise – Short labels reduce friction during checkout and improve mobile usability.

  • Check mobile views – Some longer labels may wrap or break lines on small screens.

  • Test changes – Place test orders to verify all messages and labels show correctly.

  • Localize when needed – If your audience uses multiple languages or regional terms, adjust labels to fit those expectations.

Troubleshooting GoHighLevel Text Changes

If your updated wording does not appear as expected, try the following steps:

  1. Confirm you edited the correct layout – If multiple layouts exist, verify which one is assigned to your active store.

  2. Check for widget overrides – Some widgets may override layout labels with their own text fields.

  3. Clear cache or hard refresh – Use a private/incognito window or clear browser cache to ensure you are seeing the latest version.

  4. Review the official documentation – For the latest options and field names, reference the platform documentation at the official GoHighLevel text customization guide.

If issues persist after these checks, capture screenshots of your layout settings and widget configurations, then share them with your support team or community forum for further troubleshooting.

Documenting Your GoHighLevel Text Settings

For teams, it is useful to document the exact labels and messages you use in your GoHighLevel store. This makes future updates faster and keeps your brand voice aligned across campaigns.

You can maintain this documentation in any project management or knowledge base tool and include:

  • Current cart and checkout labels
  • Standard error and success messages
  • Button text variations for A/B testing
  • Localization notes and translations

For broader strategy, implementation, and optimization support around funnels and ecommerce, you can also consult specialists such as Consultevo who work extensively with marketing and automation platforms.

Next Steps

Now that you understand how text customization works in GoHighLevel ecommerce stores, you can:

  • Align all store labels with your brand style guide.
  • Improve clarity and reduce checkout friction.
  • Run split tests on button text and messages to enhance conversions.

Return to your Store Builder, open the layout and widget settings, and start refining each label and message until your store communicates exactly the way you want.

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