Tag Profiles in GoHighLevel Posts

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How to Tag Profiles in GoHighLevel Social Posts

If you manage multiple accounts in tools like ClickUp and GoHighLevel, you may also need to mention or tag profiles directly in your social media posts. This guide explains how to use the Social Planner in GoHighLevel to tag pages and profiles correctly on Facebook and Instagram, including current limitations and practical tips.

This how-to is based on the official GoHighLevel documentation and is designed to help agencies, marketers, and business owners streamline their social publishing workflow.

Overview of Tagging in GoHighLevel Social Planner

The Social Planner in GoHighLevel lets you create, schedule, and publish posts across multiple channels. Within this planner you can:

  • Mention Facebook pages in post captions
  • Tag Instagram business and creator profiles in captions
  • Use @mentions while composing posts for supported platforms

Tagging in GoHighLevel improves engagement, helps partners notice your content, and can increase reach by connecting posts to relevant brands and profiles.

Important GoHighLevel Tagging Limitations

Before you start, it is crucial to understand what is and is not supported. GoHighLevel follows the rules and APIs provided by each social platform, which means there are some limits.

GoHighLevel Facebook tagging limitations

  • You can only tag Facebook pages, not personal profiles.
  • The pages must be publicly available and discoverable by Facebook.
  • Tagging works only in the caption text of the post.
  • Facebook groups and events are not supported for @mentions through the Social Planner.

GoHighLevel Instagram tagging limitations

  • You can mention Instagram business and creator accounts in the caption.
  • Tagging people directly on the image (as tap-to-view tags) is not supported from GoHighLevel Social Planner.
  • Mentions must follow Instagram’s naming rules and only work for valid existing usernames.

These limitations come from the Facebook and Instagram APIs, not from GoHighLevel itself, so they apply to all third-party scheduling tools.

How to Mention Facebook Pages in GoHighLevel

Follow these steps to add a Facebook page tag inside your GoHighLevel Social Planner post.

Step 1: Open GoHighLevel Social Planner

  1. Log in to your GoHighLevel account.
  2. In the left-hand navigation, go to Marketing.
  3. Click on Social Planner.

You will see your calendar view or a list of scheduled and published posts, depending on your chosen layout.

Step 2: Create or edit a Facebook post in GoHighLevel

  1. Click Create New Post (or select an existing scheduled draft to edit).
  2. Choose your connected Facebook page as the publishing profile.
  3. Upload any images or videos you want to include with the post.

Make sure your Facebook page is already connected to GoHighLevel in the integrations area; otherwise, you won’t see it in the list of profiles to post from.

Step 3: Add a Facebook page mention

  1. In the caption box, type the @ symbol.
  2. Start typing the name of the Facebook page you want to mention, such as @BrandName.
  3. Wait for the suggestion dropdown to appear inside GoHighLevel.
  4. Click the correct page from the list of suggestions to insert the tag.

When selected successfully, the mention will be formatted as a clickable reference to that page once the post is published on Facebook.

Step 4: Schedule or publish from GoHighLevel

  1. Review your caption, making sure the @mentioned page is correctly selected.
  2. Choose the date and time for publishing or choose Post Now.
  3. Click Schedule or Publish to finalize.

After publishing, open your Facebook page to confirm that the page tag shows as an active link in the caption.

How to Mention Instagram Profiles in GoHighLevel

Mentioning Instagram accounts from GoHighLevel is similar to Facebook, but you can only tag usernames in the caption, not on the media itself.

Step 1: Select your Instagram profile in GoHighLevel

  1. From the Social Planner dashboard, click Create New Post.
  2. Choose your connected Instagram business or creator account.
  3. Add the image, carousel, or video that you want to post.

If your Instagram profile is not available, check the integrations section in GoHighLevel and reconnect the account via Facebook’s business integration flow.

Step 2: Add Instagram @mentions in the caption

  1. Click into the caption field.
  2. Type the @ symbol followed by the username, such as @partnerbrand.
  3. Select the correct profile if GoHighLevel shows suggestions.

Remember that the account must exist and be spelled exactly as on Instagram. GoHighLevel cannot validate private or restricted accounts beyond what Instagram’s API provides.

Step 3: Publish your Instagram post via GoHighLevel

  1. Confirm your caption, hashtags, and @mentions.
  2. Set your schedule time or choose to post immediately.
  3. Click Schedule or Post Now.

Once live, open the post in your Instagram app to verify that the mentions are clickable and correctly linked to the intended profiles.

Best Practices for GoHighLevel Mentions

To get the most out of tagging inside GoHighLevel, follow these best practices:

  • Use relevant tags only: Mention partners, clients, or brands directly related to your post.
  • Avoid excessive mentions: Over-tagging can look spammy and may reduce engagement.
  • Check spelling: A single typo in a username will break the tag.
  • Test new tags: Publish a quick test post when tagging a profile for the first time via GoHighLevel.
  • Respect platform rules: Ensure your content and mentions comply with Facebook and Instagram community standards.

Troubleshooting GoHighLevel Tagging Issues

If a tag or mention does not work as expected in GoHighLevel, try the steps below.

Tag suggestions not appearing

  • Refresh your GoHighLevel browser tab and try again.
  • Log out and back into GoHighLevel to refresh integrations.
  • Reconnect Facebook and Instagram accounts in the integrations section.

Tag not clickable after publishing

  • Verify that the username or page name is correct directly on Facebook or Instagram.
  • Check whether the account has recently changed its name or settings.
  • Confirm the platform allows that type of tag via third-party tools at the time of posting.

Where to find official GoHighLevel tagging details

For the most current platform-specific rules and any updates to tagging behavior, review the official GoHighLevel help article here: GoHighLevel Social Planner tagging guide.

Improve Your GoHighLevel Workflow

When you fully understand how tagging works, you can build more effective content calendars in GoHighLevel and coordinate campaigns across multiple brands and clients. If you need broader CRM, automation, and funnel optimization support around GoHighLevel, you can explore additional resources at Consultevo, which specializes in marketing technology and implementation services.

By following the steps and limitations outlined in this article and in the official documentation, you can confidently tag and mention the right profiles from inside the GoHighLevel Social Planner while maintaining full control over your social media presence.

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