Translate Content in GoHighLevel

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Translate Content in GoHighLevel Workflows

If you manage multilingual marketing and support in platforms like ClickUp and CRM tools, using the Translate Content action in GoHighLevel lets you automate language conversion across emails, SMS, and other messages directly inside your workflows.

This guide walks you through how to configure and use the Translate Content workflow action so your contacts receive communications in their preferred language without manual editing.

What the GoHighLevel Translate Content Action Does

The Translate Content workflow action in GoHighLevel automatically converts text from one language into another using an AI translation service. It works on simple text fields and on custom values pulled from contacts, opportunities, and other records.

You can use it to:

  • Translate outbound emails before sending
  • Convert SMS or voicemail text to a contact’s language
  • Localize internal notes or task descriptions
  • Create multilingual follow-up sequences in a single workflow

The action is especially useful when you have one master version of your marketing copy and need localized variants generated dynamically.

Where to Find the GoHighLevel Translate Content Action

The Translate Content action lives inside the workflow builder. To find it:

  1. Open your GoHighLevel account and navigate to Automation > Workflows.
  2. Select an existing workflow or click New Workflow to create a fresh one.
  3. Inside the workflow canvas, click the + icon to add a new action.
  4. Search for Translate Content in the action list.
  5. Click the action to add it to your workflow sequence.

Once it is added, you can configure what text to translate, which language to translate to, and where to store the translated result.

How to Configure Translate Content in GoHighLevel

Each Translate Content action has several fields you must complete. The exact names can vary slightly by interface update, but the structure remains the same.

1. Choose the Content Source in GoHighLevel

The first step is to define the content that will be translated. You can either type plain text or insert custom values.

Common options include:

  • Static text: Type a sentence or block of copy directly into the action, such as a generic confirmation message.
  • Custom values: Insert fields like Contact > First Name, Contact > Custom Field, or other objects, for example opportunity notes.
  • Mixed text: Combine static text with custom values, such as “Hello {{contact.first_name}}, your appointment is confirmed.”

The action will translate the final text exactly as it is assembled at runtime, including any custom values.

2. Select the Target Language

Next, you must choose which language you want the content translated into. GoHighLevel typically offers a dropdown with supported languages.

To configure the language:

  1. Open the Target Language dropdown.
  2. Select the language code or name, such as Spanish, French, or German.
  3. Optionally, use a custom value that stores a language preference, if the action supports it in your account version.

Using a stored language preference allows you to personalize content per contact in a single workflow.

3. Decide Where to Store the Translated Output

The Translate Content action in GoHighLevel does not send messages by itself; it produces translated text that you can reuse later in the workflow.

Typical storage options include:

  • Contact custom field: Save the translated result to a specific custom field such as “Translated SMS Body”.
  • Workflow event data: Some setups allow you to reference the translated content directly in subsequent actions without writing to a field.
  • Note or internal field: Store translations in internal notes for your team.

After storage is configured, later actions (email, SMS, etc.) can reference the translated output as a custom value.

Step-by-Step: Using Translate Content in a GoHighLevel Workflow

Below is a practical example of translating an English SMS into Spanish before sending it to a contact.

Step 1: Set Up Your Workflow Trigger

Start with any relevant trigger in GoHighLevel, such as:

  • Contact created
  • Form submitted
  • Survey completed
  • Pipeline stage changed

Once the trigger is in place, you can add actions under it.

Step 2: Add the Translate Content Action

  1. Click the + sign below your trigger.
  2. Choose Translate Content from the action list.
  3. In the text input, enter your original SMS or insert the field that holds it.
  4. Select Spanish as the target language.
  5. Choose a Contact Custom Field (for example, “Translated SMS ES”) to store the result.
  6. Save the action.

Now, when the workflow runs, GoHighLevel will translate the text and write the translated version to the specified field.

Step 3: Send the Translated Message

  1. Add a new Send SMS action after the translation step.
  2. In the SMS body, insert the custom field that stores the translated text (for example, {{contact.translated_sms_es}}).
  3. Configure sender details and save the action.

Every time the workflow runs, the platform uses the stored translation, so contacts receive messages in the configured language.

Best Practices for Translate Content in GoHighLevel

To get reliable results and keep workflows easy to manage, follow these best practices.

Use Clear, Simple Source Text

Machine translation works best with direct language. Avoid:

  • Slang and idioms
  • Very long sentences
  • Mixed languages in the same sentence

Short, clear sentences reduce errors and make your translated marketing copy sound more natural.

Store Per-Language Fields in GoHighLevel

If you send content in multiple languages, structure your account with separate custom fields for each language. For example:

  • “Email Body EN”
  • “Email Body ES”
  • “Email Body FR”

Run a Translate Content action for each language and store results in matching fields. This makes it easier to debug, edit, and reuse content.

Combine with Language Preference Logic

When possible, store a contact’s language preference in a custom field and use conditions in your workflows:

  1. Check the contact’s preferred language.
  2. Run a Translate Content action only when needed.
  3. Send the message that matches the stored preference.

This setup ensures GoHighLevel only translates content when necessary, improving consistency and performance.

Troubleshooting Translate Content in GoHighLevel

If your translations are not working as expected, review the following checkpoints.

Check the Action Order

Make sure the Translate Content action runs before any action that uses the translated field. If the SMS or email sends first, it will use the old or empty field value.

Verify Custom Field Mapping

Common issues come from saving the translated text to one field and referencing another. Double-check that:

  • The field selected in the Translate Content action matches the field inserted in your email or SMS.
  • The field type supports text values.

Confirm the Target Language and Text

Ensure you selected the correct target language and that the input text is not empty or referencing an unset custom value. If a custom value is blank, the translation may appear empty.

More Resources on GoHighLevel Translation

To dive deeper into the specifics of the Translate Content action in GoHighLevel, review the official documentation provided by the platform: GoHighLevel Translate Content Help Article.

For strategic guidance on automation, multilingual funnels, and implementation support, you can also visit Consultevo for specialized consulting resources around CRM and marketing automation setups.

By correctly using the Translate Content workflow action, you can centralize copy management, automate multilingual communication, and scale your global campaigns directly inside GoHighLevel.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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