Trigger Links in GoHighLevel: Step-by-Step Guide

ClickUp users who migrate to GoHighLevel often look for simple ways to track link clicks and fire automation. Trigger Links give you a powerful, centralized way to monitor engagement and launch workflows whenever a contact clicks a specific link in your funnels, emails, or campaigns.

This how-to guide walks you through creating, managing, and using Trigger Links inside GoHighLevel, based strictly on the official documentation.

What Are Trigger Links in GoHighLevel?

In GoHighLevel, Trigger Links are special tracking links you create once and reuse across your account. When a contact clicks a Trigger Link, the system records the click and can start any automation tied to that link.

Key points about Trigger Links:

• You define a friendly name and the destination URL.
• You can insert the same Trigger Link into multiple assets (emails, funnels, etc.).
• Every click can activate one or more triggers or workflows.

This lets you track interest in specific offers and respond instantly with tailored automation in GoHighLevel.

How to Access Trigger Links in GoHighLevel

To start working with Trigger Links, open the main settings area in your GoHighLevel account.

1. Log in to your account dashboard.
2. In the left-hand navigation, click Settings.
3. Within Settings, select Trigger Links.

This Trigger Links screen is where you will create new links, edit existing ones, and manage all link-related automation at the account level.

How to Create a New GoHighLevel Trigger Link

Creating a new Trigger Link in GoHighLevel is a quick process. Follow these steps to add one from the settings area.

Step 1: Open the Trigger Links Screen

From your GoHighLevel dashboard:

1. Click Settings in the left menu.
2. Click Trigger Links to open the list of existing links.

Step 2: Add a New Trigger Link

1. On the Trigger Links page, click the + New or Add button (the page will show an option to create a new link).
2. A form will appear asking for the details of your Trigger Link.

Step 3: Configure Your GoHighLevel Trigger Link

Fill out the fields for your new Trigger Link:

• Name – Enter a clear, descriptive name so you can recognize the Trigger Link later (for example, “Webinar Registration Link” or “Pricing Page Interest”).
• Target URL – Paste the final destination URL where you want contacts to land after they click. This can be any valid URL, such as a funnel page, an external website, or a file link.

Once you have entered the details, save your new Trigger Link. It now appears in the Trigger Links list and is ready to be used in your GoHighLevel assets.

Where You Can Use Trigger Links in GoHighLevel

After creating Trigger Links, you can insert them into different parts of your GoHighLevel account to track engagement and fire automation.

Using Trigger Links in Emails

You can place Trigger Links inside your email campaigns and templates:

• Open your email builder in GoHighLevel.
• Add a button or hyperlink to your email body.
• Select a Trigger Link instead of a regular URL, or paste the generated Trigger Link URL.

Whenever a contact clicks the link in your email, it will register as a Trigger Link click and can start any connected workflow.

Using Trigger Links in Funnels and Websites

Trigger Links can also be used on funnel pages or websites you host in GoHighLevel:

• Edit your funnel page or website page.
• Insert a button, text link, or image link.
• Use the Trigger Link URL as the destination.

This is ideal when you want to track specific calls to action, such as “Book a Call” or “View Pricing,” and then run automation based on who clicked.

Using Trigger Links in Other Assets

You can reuse the same Trigger Link across other assets in your account, such as:

• Bulk SMS with embedded links (where appropriate).
• Chat widgets that direct users to a specific page.
• Any channel where you can place a URL controlled from the Trigger Links area.

Because the Trigger Link is central, you can change its target URL in one place and the change applies everywhere it is used in GoHighLevel.

How to Fire Automation with GoHighLevel Trigger Links

The main power of Trigger Links in GoHighLevel comes from their ability to start automations the moment a contact clicks.

Create Automation Based on Trigger Link Clicks

To use Trigger Links as automation starters, configure your triggers or workflows to watch for a specific link:

1. Open the Triggers or Workflows area of your GoHighLevel account.
2. Create a new trigger or open an existing one.
3. Choose a condition related to Trigger Links, such as Link Clicked or similar (as provided in your system).
4. Select the specific Trigger Link you created earlier.
5. Define the actions that should run when a contact clicks the link (for example, add a tag, move the contact to a new pipeline stage, or send a follow-up sequence).

Now every click on that Trigger Link will execute the automation you defined.

Examples of Automation with Trigger Links

• Lead qualification: If someone clicks a pricing page Trigger Link, tag them as “Warm Lead” and notify a sales rep.
• Interest-based follow-up: Clicking a webinar registration Trigger Link can enroll the contact in a reminder campaign.
• Segmenting lists: Use different Trigger Links in a newsletter to identify which topics each subscriber is most interested in.

Managing and Editing Trigger Links in GoHighLevel

You can manage all existing Trigger Links from the central settings area in GoHighLevel.

View All Trigger Links

From Settings > Trigger Links, you will see a list that typically includes:

• The name of each Trigger Link.
• The current destination URL.
• Options to edit or remove the link.

Edit a Trigger Link

To update a Trigger Link:

1. Open Settings > Trigger Links.
2. Locate the link you want to change.
3. Click the edit icon or option.
4. Update the name or target URL as needed.
5. Save your changes.

All assets using that Trigger Link will now automatically point to the new URL. You do not need to manually update each email or page in your GoHighLevel account.

Delete a Trigger Link

If you no longer need a particular Trigger Link:

1. Go to Settings > Trigger Links.
2. Find the link in the list.
3. Click the delete or remove option, then confirm.

Be cautious: once deleted, assets that relied on that Trigger Link will lose the associated tracking and automation behavior.

Best Practices for Using Trigger Links in GoHighLevel

To get the most from Trigger Links in GoHighLevel, keep the following best practices in mind:

• Use clear naming: Name each Trigger Link based on its purpose, such as “Demo Request Button” or “Upsell Offer Link.”
• Centralize tracking: Reuse the same Trigger Link wherever you want consistent tracking for the same action.
• Plan your automation: Before adding Trigger Links to emails or funnels, decide what should happen when a contact clicks.
• Test before launch: Send test emails or preview funnel pages and click the Trigger Links to confirm they route correctly and fire the right automation.

Additional Resources for GoHighLevel Users

If you want to see the original help documentation that this how-to article is based on, review the official guide here: GoHighLevel Trigger Links Overview.

For consulting, implementation help, or broader CRM strategy beyond GoHighLevel, you can explore services at Consultevo.

By correctly configuring Trigger Links in your GoHighLevel account, you can turn simple clicks into powerful automation, track user interest across all your assets, and respond with the right follow-up at the right time.

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