GoHighLevel UK SMS Compliance Guide

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GoHighLevel UK SMS Compliance Guide

If you send SMS campaigns from GoHighLevel or any other platform such as ClickUp integrations or CRMs, you must follow the new UK telecom rules for 2023–2024. This how-to guide explains what changed, how it affects your UK messaging, and how to update your GoHighLevel settings so your SMS continues to deliver reliably and compliantly.

What Changed for UK SMS and GoHighLevel

UK carriers and regulators have introduced stricter controls on international SMS traffic. These changes impact how GoHighLevel accounts can send messages into the United Kingdom.

According to the official update from the underlying carrier (see the original notice at this external compliance article), international long codes used for application-to-person (A2P) messaging into the UK are now blocked. This is part of a broader global shift toward verified and regulated messaging routes.

As a result, GoHighLevel users who previously relied on international long code numbers to reach UK recipients must migrate to approved sending options supported by the carrier.

Key Terms Affecting GoHighLevel Users

Before you change anything in GoHighLevel, review these core definitions so you understand what is being modified and why.

  • International Long Code: A standard phone number from outside the UK used to send SMS. These are now blocked for A2P traffic into the UK.
  • Application-to-Person (A2P): Messages sent from a software platform such as GoHighLevel to individual recipients, usually for marketing, notifications, or automation.
  • Regulatory Compliance: Rules imposed by telecom authorities and carriers that govern who can send messages, what content is allowed, and which routes may be used.

Impact on Your GoHighLevel UK Messaging

If your GoHighLevel workflows, campaigns, or automations send SMS to UK numbers using international long codes, those messages will either fail or be heavily filtered under the new rules.

Specific impacts include:

  • Loss of deliverability for SMS sent from non-compliant international numbers.
  • Possible filtering or blocking of marketing and bulk notifications.
  • Requirement to use dedicated, compliant routes for any ongoing UK-related messaging.

Approved UK SMS Routes for GoHighLevel

To remain compliant, your GoHighLevel account must use routes and numbers that the underlying carrier allows for UK A2P traffic. The carrier update describes a move away from international long codes and toward standardized, verified options.

Depending on your carrier configuration inside GoHighLevel, the compliant options typically include:

  • Sender IDs and numbers that are explicitly approved for UK A2P traffic.
  • Routes that follow the carrier’s 2023–2024 rule set for marketing, alerts, and transactional SMS.

Because carrier configurations can differ from account to account, always cross-check with the latest information inside your GoHighLevel Twilio or native carrier settings.

How to Check Your Current UK SMS Setup in GoHighLevel

Use the steps below to understand whether your existing GoHighLevel configuration is affected by the UK changes.

Step 1: Review Your Active Numbers

  1. Log in to your GoHighLevel account.
  2. Navigate to your phone or numbers section where SMS-capable numbers are listed.
  3. Identify any numbers used for UK messaging, especially those with country codes outside the UK (+44).

If you find non-UK international long codes being used to message UK contacts, they are impacted by the blocking rules.

Step 2: Audit Workflows and Campaigns

  1. Open your GoHighLevel workflows, campaigns, and automations.
  2. Search for SMS steps that target UK recipients or segments with UK phone numbers.
  3. Note any specific numbers or sender IDs configured for those SMS actions.

This audit helps you see where you must update the sender configuration to maintain UK SMS delivery.

Step 3: Confirm Carrier Compliance Requirements

  1. Review the official guidance from the carrier via the GoHighLevel help center, including the detailed compliance article referenced above.
  2. Identify which sending options are supported for UK traffic going forward.
  3. Check for any additional registration or vetting required for your traffic type.

How to Update Your GoHighLevel UK SMS Configuration

Once you know which parts of your system rely on international long codes, follow these practical steps to reconfigure your GoHighLevel account.

Step 1: Remove International Long Codes for UK Traffic

  1. In your GoHighLevel numbers section, locate all non-UK international long codes used with UK contacts.
  2. Stop assigning those numbers as senders for UK-related workflows, campaigns, and triggers.
  3. Update any templates or funnels that explicitly reference these numbers.

This prevents new UK messages from attempting to use a blocked route.

Step 2: Assign Compliant Sender Options

  1. Determine which sender IDs, UK numbers, or approved options your carrier allows for UK A2P messaging under the 2023–2024 rules.
  2. Add or configure these compliant senders in your GoHighLevel settings.
  3. Map each UK-focused campaign, workflow, or automation to one of these approved sender IDs.

By doing this, your GoHighLevel account aligns with the carrier’s updated UK SMS policies.

Step 3: Test UK Delivery

  1. Create a small test list of UK phone numbers you are allowed to contact.
  2. Send sample SMS from GoHighLevel using the updated sender configuration.
  3. Monitor delivery receipts and confirm that test recipients receive the messages.

Testing ensures your new configuration works before you roll it out to your full UK audience.

Best Practices for Ongoing UK SMS Compliance in GoHighLevel

Because international SMS rules continue to evolve, adopt these habits inside GoHighLevel to minimize future disruptions:

  • Monitor Official Updates: Periodically review the GoHighLevel help center and carrier notices for new UK requirements.
  • Keep Sender Pools Clean: Decommission numbers that are no longer compliant or no longer in use.
  • Segment UK Contacts: Use clear tagging or segmentation for UK recipients so you can quickly adapt campaigns when regulations change.
  • Document Settings: Maintain an internal record of which senders, routes, and templates are used for UK traffic in GoHighLevel.

When to Contact GoHighLevel or Your Carrier

If you encounter delivery failures or unclear error codes related to UK SMS, you may need direct support. Situations where you should reach out include:

  • Consistent non-delivery for verified UK numbers after configuration changes.
  • Questions about whether a specific traffic type (e.g., marketing vs. transactional) is allowed on your current route.
  • Confusion around new regulatory notices that impact your GoHighLevel account.

In those cases, open a support ticket with GoHighLevel or your underlying carrier and reference the UK compliance updates for 2023–2024.

Additional Resources Beyond GoHighLevel

To strengthen your overall communication and automation strategy, you can explore expert resources on CRM optimization, funnel building, and marketing automation at Consultevo. Combine these best practices with the official UK SMS policy details from the carrier to design robust, compliant campaigns.

By auditing your numbers, updating senders, and following the outlined steps, you can keep your GoHighLevel SMS workflows aligned with the latest UK rules and ensure that your messages continue to reach the right audience safely and reliably.

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