×

GoHighLevel UTM Email Guide

/ CRM, GHL / By

GoHighLevel UTM Email Guide

Running email campaigns across tools like ClickUp, spreadsheets, and GoHighLevel can get messy without proper tracking. In this step-by-step guide, you will learn exactly how to use UTM parameters in GoHighLevel email campaigns so you can see where your traffic comes from, which emails convert best, and how contacts interact with your funnels.

This how-to is based strictly on the official GoHighLevel documentation and will walk you through what UTMs are, how to structure them correctly, and how they appear in reporting.

What Are UTM Parameters in GoHighLevel?

UTM parameters are small tags that you add to the end of a URL so analytics tools can understand where a visit originated. When you send emails from GoHighLevel, these UTM tags help you track clicks from a specific email, campaign, or funnel.

UTM parameters follow this structure:

https://yourdomain.com/your-page?utm_source=SOURCE&utm_medium=MEDIUM&utm_campaign=CAMPAIGN

When a contact clicks a tagged link, the parameters are passed to your analytics platform (like Google Analytics) so you can segment and analyze traffic and conversions by source, medium, and campaign.

Required UTM Parameters in GoHighLevel Email Campaigns

GoHighLevel email link tracking relies on three required UTM parameters. Without these, you will not get reliable attribution data for your email traffic.

1. utm_source

utm_source identifies where the traffic is coming from. In the context of GoHighLevel email campaigns, this is usually the email platform or the list that sends the traffic.

Typical examples include:

  • gohighlevel
  • newsletter
  • email_list

For consistent reporting, use a standard naming convention and stick to it across all email campaigns.

2. utm_medium

utm_medium explains the marketing channel or delivery method. For GoHighLevel email tracking, the most common values are:

  • email
  • automation
  • broadcast

Using a clear medium value helps you differentiate email traffic from other channels like paid ads or social posts.

3. utm_campaign

utm_campaign identifies the specific promotion, launch, funnel, or sequence you are running inside GoHighLevel. This lets you group all related emails under one campaign name in analytics.

Example values include:

  • spring_promo_2026
  • onboarding_sequence
  • webinar_reminder_series

Keep names short but descriptive, and avoid special characters that can break URLs.

Optional UTM Parameters Supported by GoHighLevel

In addition to the three required fields, you can optionally use two more parameters to refine your reporting. These are especially helpful if you are running more complex campaigns from GoHighLevel.

utm_term (Optional)

utm_term is typically used to track keywords in paid search campaigns, but you can repurpose it in GoHighLevel email tracking if needed. For example, you could use it to note a key topic or segment name.

utm_content (Optional)

utm_content lets you distinguish between different links or content versions within the same email. This is particularly useful when split-testing call-to-action buttons or text links.

Practical uses in GoHighLevel emails include:

  • Tracking which button gets more clicks, such as btn_top vs. btn_bottom
  • Differentiating text link vs. image link, such as text_link or image_banner
  • Labeling different content blocks in the same campaign

How to Build a UTM-Tagged URL for GoHighLevel Emails

Use the following process to construct valid URLs that work correctly within GoHighLevel email campaigns.

Step 1: Start with Your Base URL

Begin with the page you want to send traffic to, such as your funnel or website page:

https://yourdomain.com/offer

Step 2: Add a Question Mark

Append a question mark to start the query string:

https://yourdomain.com/offer?

Step 3: Add Required UTM Parameters

Add each required parameter, using an ampersand (&) between fields:

https://yourdomain.com/offer?utm_source=gohighlevel&utm_medium=email&utm_campaign=summer_launch

Step 4: Add Optional Parameters (If Needed)

If you want deeper tracking, add utm_term and utm_content at the end:

https://yourdomain.com/offer?utm_source=gohighlevel&utm_medium=email&utm_campaign=summer_launch&utm_term=vip_list&utm_content=cta_button_top

Be sure to URL-encode any spaces or special characters so your links function properly in GoHighLevel emails and in browsers.

Where GoHighLevel Uses UTM Parameters in Reporting

Once you send emails with correctly tagged links, GoHighLevel passes those UTM parameters to analytics platforms and can help you understand traffic behavior.

Typical insights you can gain include:

  • How many website visits come from a specific GoHighLevel email campaign
  • Which email sequences or broadcasts send the most engaged visitors
  • Conversion and revenue attributed back to particular campaigns or content variants

Combining email performance metrics from GoHighLevel with UTM-based analytics gives you a more complete view of your marketing funnel.

Best Practices for GoHighLevel UTM Tracking

To make the most of UTM tracking, follow these implementation best practices.

Use Consistent Naming Conventions

Create a simple naming system and use it in every GoHighLevel email:

  • Use lowercase for all UTM values
  • Replace spaces with underscores or hyphens
  • Avoid special characters like &, %, or #

Standardize Source and Medium Values

Decide on a standard structure, for example:

  • utm_source: gohighlevel
  • utm_medium: email

This keeps reporting clean and easy to compare over time.

Document Your UTM Strategy

Keep a shared document or sheet listing your UTM rules, so anyone creating campaigns in GoHighLevel follows the same approach. This avoids fragmented data and conflicting campaign names.

Common Mistakes to Avoid in GoHighLevel UTM Setup

When building links for email campaigns, be mindful of these frequent errors:

  • Leaving out one of the required parameters (utm_source, utm_medium, utm_campaign)
  • Using slightly different values for the same meaning (for example, email vs. e-mail)
  • Adding spaces or unencoded characters that break URLs in some email clients
  • Reusing identical UTM values for very different campaigns, which can blur reporting

Double-check each link before sending a broadcast or automation from GoHighLevel to ensure your parameters are complete and clean.

Verifying UTM Links from GoHighLevel Emails

After building your links, you should verify that everything works as expected.

  1. Copy the final URL from your GoHighLevel email editor.
  2. Paste it into a browser and navigate to the page.
  3. Check the address bar to confirm all UTM parameters appear correctly.
  4. Open your analytics tool and use real-time or campaign reports to confirm visits are being attributed properly.

This simple test prevents inaccurate data before you send to your full list.

Learn More About GoHighLevel and UTM Usage

You can reference the original documentation for additional details on email UTM behavior in GoHighLevel here: Understanding UTM Parameters for Email Campaigns.

If you want expert help designing, tracking, and optimizing your GoHighLevel funnels and campaigns, visit Consultevo for strategic consulting and implementation support.

By applying structured UTM parameters across every email you send from GoHighLevel, you will gain clear, actionable reporting and be able to scale the campaigns that actually drive results.

Need Help With GoHighLevel?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`