How to Use GoHighLevel With Click to WhatsApp Ads
In this guide, you will learn how to connect Facebook Click to WhatsApp ads and Page CTA buttons to GoHighLevel workflows. If you previously used ClickUp or other tools to manage lead automation, this walkthrough will show you exactly how to replicate and optimize the same process using the built-in WhatsApp triggers inside your CRM.
This article is based on the official GoHighLevel documentation and focuses on capturing WhatsApp conversations that start from Facebook ads or your Facebook Page call-to-action, then automatically enrolling those contacts into a workflow.
What You Need Before Setting Up GoHighLevel
Before you configure the WhatsApp triggers in GoHighLevel, make sure you have the following components ready:
- An active GoHighLevel account with access to Workflows.
- A connected Facebook account with admin access to your Facebook Page.
- A WhatsApp number properly configured with your Facebook Business account.
- Active or planned Click to WhatsApp ads, or a WhatsApp CTA button on your Facebook Page.
Once these pieces are in place, you can turn inbound WhatsApp conversations into structured, automated follow-up using workflows.
How GoHighLevel Captures WhatsApp Leads
GoHighLevel listens for new WhatsApp conversations that originate from two main Facebook entry points:
- Click to WhatsApp ad campaigns.
- WhatsApp call-to-action (CTA) buttons on your Facebook Page.
When a user taps your WhatsApp button or ad and sends a message, the platform can automatically:
- Create a contact (if one does not already exist).
- Update an existing contact with WhatsApp information.
- Trigger a workflow based on the new conversation.
This process allows you to centralize ad responses and Page engagement inside your GoHighLevel pipeline without manual data entry.
Creating a GoHighLevel Workflow for WhatsApp Triggers
To start automating WhatsApp conversations coming from Facebook, you will configure a workflow trigger specifically designed for Click to WhatsApp interactions.
Step 1: Open the GoHighLevel Workflow Builder
- Log in to your GoHighLevel account.
- Navigate to the location where you want to capture WhatsApp leads.
- Go to Automation and click Workflows.
- Select + New Workflow to create a blank workflow or customize an existing one.
Using a dedicated workflow for WhatsApp leads helps keep your ad traffic segmented and easier to track.
Step 2: Add the Click to WhatsApp Trigger
- Inside the workflow, click Add New Trigger.
- Search for and select the trigger related to WhatsApp conversations originating from Facebook Click to WhatsApp ads or Page CTA.
- Choose the appropriate event that signals a new WhatsApp conversation, such as a new message session initiated via Facebook.
The exact name of the trigger may vary slightly depending on the latest GoHighLevel interface, but it will clearly reference WhatsApp and Facebook.
Step 3: Configure Trigger Filters
To keep your automation accurate, configure filters so only the correct WhatsApp conversations enter this workflow. You can typically filter by:
- Source: Choose Click to WhatsApp ads, Facebook Page CTA, or both.
- Page or Ad Account: Limit to specific pages or ad accounts if you manage multiple brands.
- Phone Number: Select which WhatsApp number the conversation must use.
Careful filtering ensures that non-ad WhatsApp messages or internal test messages do not accidentally trigger your main automation.
Designing Your GoHighLevel WhatsApp Workflow
After the trigger is configured, you can build the full nurturing and follow-up sequence in GoHighLevel.
Key Steps to Add in the Workflow
Consider including the following common actions:
- Create or Update Contact
Make sure the contact record contains the WhatsApp number, name (if available), and any metadata sent from Facebook. - Send Internal Notifications
Alert your sales or support team when a new WhatsApp lead arrives from a Click to WhatsApp ad or Page CTA. - Apply Tags
Tag contacts with labels such as “WhatsApp Ad Lead”, “WhatsApp Page Lead”, or campaign-specific tags for reporting. - Start a Follow-Up Sequence
Use additional actions to send messages via available channels, assign tasks, or move the lead to a dedicated pipeline stage.
By combining these actions, you can create a robust lead-handling system that immediately reacts when someone reaches out through WhatsApp after seeing your Facebook presence.
Best Practices for GoHighLevel WhatsApp Automation
To get the best results from this setup, follow these practical tips as you design your GoHighLevel workflow:
- Keep response times short: Use notifications or auto-responses so no WhatsApp lead is left waiting.
- Segment by campaign: Tag contacts by ad or Page source to measure performance and personalize your follow-up.
- Track outcomes: Combine pipeline stages and tags in GoHighLevel to track conversions from Click to WhatsApp ads separately from other channels.
- Avoid duplicate workflows: Ensure only one workflow is triggered per conversation to prevent overlapping messages.
Troubleshooting GoHighLevel WhatsApp Triggers
If your workflow is not firing when someone starts a WhatsApp conversation from an ad or Page CTA, check the following:
- Facebook connection: Confirm that your Facebook account and Page are correctly connected in GoHighLevel.
- WhatsApp configuration: Ensure the WhatsApp number used in the ad or Page CTA matches the one configured in your account.
- Trigger settings: Review filters to verify the correct Page, ad type, and number are selected.
- Workflow status: Make sure the workflow is Published and not in draft mode.
Testing with a real device and a non-admin Facebook profile can help confirm everything is working as intended.
Additional Resources for GoHighLevel Users
For advanced automation strategies, funnel planning, and CRM optimization alongside your GoHighLevel setup, you can explore expert resources and services at Consultevo.
To see the original reference material used to build this how-to, review the official GoHighLevel documentation on WhatsApp triggers for Click to WhatsApp ads and Page CTA: GoHighLevel Click to WhatsApp Workflow Trigger Guide.
By correctly configuring these WhatsApp triggers, your GoHighLevel account can automatically capture Facebook engagement, route leads to the right workflows, and support a faster, more consistent follow-up process.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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