How to Use a LeadConnector Twilio Number for WhatsApp Business in GoHighLevel

If you work with tools like ClickUp to manage workflows and want a clear messaging strategy, connecting WhatsApp to GoHighLevel using a LeadConnector Twilio phone number is essential. This guide walks you step by step through requirements, limitations, and the exact process to connect your number to a WhatsApp Business Account.

Overview: WhatsApp and GoHighLevel Integration

WhatsApp messaging in GoHighLevel is powered by LeadConnector. When you enable this integration, your WhatsApp conversations are handled through a LeadConnector Twilio number that is registered as a WhatsApp Business phone number.

This setup lets you send and receive WhatsApp messages directly inside your CRM, while Meta (Facebook) manages the business verification and phone approval.

Key Requirements Before You Start in GoHighLevel

Before submitting your number, make sure you meet all technical and policy prerequisites so the integration works correctly.

Phone number requirements for GoHighLevel WhatsApp

• The phone number must be a LeadConnector Twilio number available inside your GoHighLevel account.
• The number must be able to receive SMS or voice calls for initial verification, depending on the method used by Meta.
• The phone number must not already be linked to another WhatsApp or WhatsApp Business account.
• The number should not be actively used in a separate WhatsApp mobile app. If it is, WhatsApp must be removed from that device first.

Business and account requirements

• You must have a verified Facebook Business Manager (now Meta Business Manager) account.
• You need admin access to the Facebook Business Manager associated with your GoHighLevel business.
• Your business must comply with WhatsApp Commerce and Business policies.

Important Limitations When Using GoHighLevel WhatsApp

When your LeadConnector Twilio phone number is registered for WhatsApp Business, it is dedicated exclusively to WhatsApp traffic.

Messaging and calling limitations

• Once the number is approved for WhatsApp Business, you cannot use it for normal SMS messaging.
• Voice calling from that LeadConnector Twilio number may be restricted or unsupported depending on the provider configuration.
• You cannot use the number in the standard WhatsApp mobile app; it is reserved for API-based business messaging within GoHighLevel.

Template and conversation rules in GoHighLevel

• Business-initiated conversations must use approved WhatsApp Message Templates.
• User-initiated conversations can be replied to freely within WhatsApp’s 24-hour customer care window.
• Template creation, naming, and content must comply with Meta’s policies or they will be rejected.

Step-by-Step: Connect LeadConnector Twilio Number to WhatsApp in GoHighLevel

Follow these steps to connect a LeadConnector Twilio phone number to your WhatsApp Business Account and make it usable inside GoHighLevel.

Step 1: Locate your LeadConnector Twilio phone number

1. Log in to your GoHighLevel account as an admin.
2. Navigate to the section where phone numbers are managed under the LeadConnector / Twilio settings.
3. Identify the specific phone number you want to use for WhatsApp Business messaging.
4. Verify that the number is not already assigned to another WhatsApp solution.

Step 2: Prepare your Meta Business Manager

1. Open your browser and go to your Meta (Facebook) Business Manager account.
2. Confirm that your business is verified and that all required documents have been accepted.
3. Ensure that the business name, address, and website match the branding you intend to use in GoHighLevel.
4. Confirm you have admin rights to add WhatsApp Business accounts and phone numbers.

Step 3: Start WhatsApp Business connection from GoHighLevel

1. In GoHighLevel, open the area dedicated to WhatsApp or LeadConnector integrations.
2. Choose the option to connect or configure WhatsApp Business using a LeadConnector Twilio phone number.
3. Select the specific phone number that you prepared in the previous steps.
4. Click to start the Meta / WhatsApp onboarding flow that appears in a popup or redirected window.

Step 4: Complete the Meta onboarding and verification

1. Log in with your Facebook account that has access to the correct Business Manager.
2. Select the business you want to connect with GoHighLevel.
3. Create or choose an existing WhatsApp Business Account during the flow.
4. Enter the LeadConnector Twilio phone number exactly as shown in your GoHighLevel settings.
5. Choose whether to receive a verification code via SMS or voice call.
6. Retrieve the code from your LeadConnector Twilio inbox or call logs, then enter it into the Meta screen.
7. Submit the form and wait for Meta to confirm that the phone number has been successfully verified.

Step 5: Finalize WhatsApp configuration inside GoHighLevel

1. Return to GoHighLevel once Meta shows that your number is verified.
2. Refresh the WhatsApp integration page if necessary to load the new status.
3. Assign the verified WhatsApp number to the appropriate sub-account, pipeline, or location as required.
4. Adjust user permissions so team members can send and receive WhatsApp messages.
5. Save your configuration and confirm that the status indicates the number is active for WhatsApp messaging.

Managing WhatsApp Templates and Conversations in GoHighLevel

After the LeadConnector Twilio number is connected, you can manage templates and live chats directly in your CRM.

Setting up WhatsApp templates in GoHighLevel

• Go to the WhatsApp or conversations settings area in GoHighLevel.
• Create new WhatsApp Message Templates for common notifications, reminders, and promotions.
• Submit templates for Meta approval where required before using them in campaigns or automations.
• Organize templates by category and language so your team can quickly select the correct option.

Using WhatsApp in workflows and campaigns

• Add WhatsApp steps in GoHighLevel workflows to follow up with leads or clients.
• Trigger WhatsApp messages after form submissions, bookings, or pipeline stage changes.
• Monitor responses from the conversations or inbox view and maintain context with other channels.

Troubleshooting Common GoHighLevel WhatsApp Issues

If your LeadConnector Twilio number does not work as expected with WhatsApp Business, review these common issues.

Verification or connection problems

• Check that the number is not already registered with another WhatsApp or WhatsApp Business app.
• Confirm that SMS or voice calling is enabled on the LeadConnector Twilio phone number.
• Verify that Meta Business Manager is fully approved and not pending additional documentation.
• Repeat the Meta onboarding flow carefully, ensuring the correct business and account are chosen.

Messaging not sending or delivering

• Ensure that the WhatsApp number is marked active inside GoHighLevel.
• Confirm the message type: user-initiated replies vs. template-based messages.
• Check that templates are approved and not in a rejected or pending state.
• Review WhatsApp Business policy restrictions if messages are frequently blocked.

Additional Resources for GoHighLevel Users

For detailed, platform-specific instructions and latest updates about using a LeadConnector Twilio phone number for WhatsApp Business, see the official documentation on the GoHighLevel help center at this guide.

If you need strategic help implementing this setup across multiple workspaces or want expert CRM and automation consulting, you can visit Consultevo for professional services.

By connecting your LeadConnector Twilio number to WhatsApp Business and managing it centrally inside GoHighLevel, you unify client communication, keep conversations organized, and support a scalable automation strategy for your business.

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