How to Fix the WhatsApp Template Error in GoHighLevel

If you manage conversations in ClickUp and then send messages through GoHighLevel, you may see a common WhatsApp template error: “New English (US) content can’t be added while the existing English (US) content …”. This how-to guide explains what that message means, why it appears, and how to resolve it step by step inside GoHighLevel.

The issue comes from Meta’s WhatsApp template rules, not from GoHighLevel itself. By following the instructions below, you can adjust your template and submit it correctly without running into policy violations.

Understanding the WhatsApp Template Error in GoHighLevel

When you submit or edit a WhatsApp template through GoHighLevel, Meta reviews the content. If your English (US) version conflicts with an existing approved version, or if certain parts cannot be changed, you will see an error similar to:

“New English (US) content can’t be added while the existing English (US) content…”

This error usually indicates that you are trying to modify or add English (US) content where Meta only allows limited updates. The problem is not a system bug in GoHighLevel, but a restriction imposed by Meta’s WhatsApp template policies.

Common Causes of the English (US) Template Error in GoHighLevel

Several situations can trigger this error when working in GoHighLevel:

You are editing an existing English (US) WhatsApp template that is already approved.
You are attempting to add new English (US) content while an older English (US) version is still active.
You are changing the structure of the template (variables, categories, or type) in a way Meta does not allow.
You are trying to bypass Meta’s policy restrictions by updating content that must instead be submitted as a completely new template.

Recognizing which of these applies to your situation is the first step to fixing the problem inside GoHighLevel.

Step-by-Step: How to Resolve the WhatsApp Template Error in GoHighLevel

Use the following steps whenever you encounter the English (US) template error while submitting WhatsApp templates in GoHighLevel.

Step 1: Review the Exact Error Message in GoHighLevel

1. Go to your WhatsApp templates area inside GoHighLevel.
2. Locate the template that shows a review failure or error.
3. Open the details and read the full Meta error description.

The wording will often clearly mention that “new English (US) content can’t be added” or that the current English (US) content is restricted. This confirms you are dealing with Meta’s limitation on that language version.

Step 2: Check If the Template Already Exists in English (US)

Next, verify whether the same template name or content is already active as English (US) in your connected WhatsApp Business account.

Look for an existing template with the same or very similar name.
Confirm if the status is approved and active.
Check whether it already contains English (US) content that you are now trying to change.

If such a template exists, Meta may be blocking you from introducing new English (US) content under that same setup.

Step 3: Avoid Editing Restricted English (US) Content

Meta sometimes restricts how much you can revise approved English (US) WhatsApp templates. If you attempt major edits directly in GoHighLevel, you will keep seeing the error.

To stay compliant:

Do not attempt to rewrite the core message text of an already approved English (US) template.
Limit changes to allowed fields only (for example, minor variable updates if permitted by Meta).
If you need a different message, treat it as a brand-new template instead of editing the old one.

Step 4: Create a New WhatsApp Template in GoHighLevel

When English (US) content cannot be changed, the most reliable fix is to create a new template inside GoHighLevel and submit it to Meta.

Open your WhatsApp template section in GoHighLevel.
Click to create a new template instead of editing the existing one.
Choose the appropriate template category and language (English US if required).
Enter your message content exactly how you want it to appear.
Use clear variables and follow Meta’s format guidelines.
Submit the new template for review.

By treating it as a separate template, you avoid the conflict with the existing English (US) content that triggered the original error.

Step 5: Keep Template Names and Languages Clean

To prevent this error from recurring when working with GoHighLevel:

Use unique and descriptive names for new English (US) templates.
Avoid reusing names that already exist in the WhatsApp Business account.
Ensure the language selection matches exactly what you intend (for example, “English (US)” rather than another variant).
Do not mix multiple languages inside a single English (US) template.

Clear naming and correct language selection help Meta distinguish new templates from older ones and reduce the chance of review conflicts.

Best Practices for WhatsApp Templates in GoHighLevel

In addition to the steps above, follow these best practices when managing WhatsApp templates through GoHighLevel, so that policy-related errors remain minimal.

Follow Meta’s WhatsApp Policy Rules

Always align your message content with WhatsApp’s business and messaging policies. Common reasons for rejection include:

Promotional content in categories that only allow utility or authentication templates.
Ambiguous or misleading message text.
Missing or incorrect variable usage.
Combining different use cases in a single template.

Carefully reading Meta’s feedback and revising your copy accordingly will make future approvals in GoHighLevel faster and smoother.

Use Clear Variables and Consistent Structure

When you build templates in GoHighLevel:

Keep variables clearly labeled, such as {{1}}, {{2}}, and document internally what each one represents.
Do not change the number or order of variables after the template is approved unless you are ready to create a brand-new template.
Use a consistent structure for similar messages (for example, order confirmations, reminders, and follow-ups).

This consistency makes it easier to manage high volumes of templates and helps avoid unintentional edits that prompt Meta errors.

Troubleshooting and Support Resources for GoHighLevel

If you continue to experience the WhatsApp template English (US) error despite following these steps, consider the following actions:

Re-read the exact message from Meta to confirm there is no additional policy violation.
Delete or archive templates that you no longer use so you do not confuse them with new versions.
Re-create the template under a completely distinct name and submit again.

For the original documentation and context of this WhatsApp template limitation, see the official GoHighLevel support article here: WhatsApp Template Error in GoHighLevel.

Getting Additional Help Beyond GoHighLevel Docs

If you need broader funnel, automation, or template strategy support to go along with your technical setup in GoHighLevel, you can also work with experienced consultants. For example, Consultevo offers guidance on CRM workflows, messaging strategy, and implementation.

Summary: Resolving the English (US) WhatsApp Template Error in GoHighLevel

To fix the “new English (US) content can’t be added” issue when sending WhatsApp messages through GoHighLevel, remember these key steps:

Recognize that this is a Meta policy and template restriction, not a platform bug.
Avoid making disallowed edits to existing approved English (US) templates.
Create a brand-new English (US) template when you need significantly different content.
Use unique template names, correct language settings, and clear structure.
Align every template with Meta’s WhatsApp rules for a higher approval rate.

By following this process, you can continue using GoHighLevel effectively for WhatsApp communication, keep your templates compliant, and reduce the chance of future English (US) content conflicts during Meta’s review.

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