How to Create WhatsApp Templates in GoHighLevel

If you manage client communications across tools like ClickUp and other platforms, setting up WhatsApp templates in GoHighLevel is essential for scalable, compliant messaging. This step-by-step tutorial walks you through how to create, submit, and manage WhatsApp templates inside your GoHighLevel account so you can start approved conversations with leads and customers.

Following this guide, you will learn where to find WhatsApp settings, how to format messages correctly, and what each template status means before you use them in your campaigns.

Prerequisites for Using WhatsApp in GoHighLevel

Before you can send WhatsApp messages through GoHighLevel, make sure the following requirements are in place:

• Your WhatsApp business number is connected and approved by your messaging provider.
• You have sufficient messaging limits and credits as defined by your provider.
• You have admin or appropriate user permissions inside your GoHighLevel account.

Once these requirements are satisfied, you can proceed to create templates directly in the platform.

Accessing WhatsApp Settings in GoHighLevel

All WhatsApp template management happens inside the account settings area. To open the correct section:

1. Log in to your GoHighLevel account.
2. Navigate to the Settings area from the main left-hand menu.
3. Locate and click the WhatsApp or messaging-related option available for your integration.
4. Open the Templates tab to see existing templates and the button to create a new one.

In this section, you will see a list of templates along with their current status, such as submitted, approved, or rejected.

Creating a New WhatsApp Template in GoHighLevel

Inside the WhatsApp settings area, you can start building a new template with a clear name, language, and message body. Follow the steps below carefully so that your template meets the approval guidelines of your WhatsApp provider.

Step 1: Start a New GoHighLevel WhatsApp Template

1. In the Templates tab, click the button labeled New Template or similar.
2. A form will open where you can define the details for your new WhatsApp message template.

This form is where you specify how your message will appear to the end user and how it will be categorized.

Step 2: Enter Basic Template Details in GoHighLevel

Fill out the key fields required for any WhatsApp template submission:

• Template Name – Choose a short, descriptive name. Use only lowercase letters, numbers, and underscores if required by your provider. Avoid spaces and special characters.
• Language – Select the language your message will be written in, such as English, Spanish, or another supported language.
• Category – Pick a category that best fits your use case (for example, marketing, utility, or authentication), depending on the options shown in GoHighLevel.

These details help WhatsApp understand the purpose and context of your message before approving it.

Step 3: Build the Message Content in GoHighLevel

Next, configure the actual message body and related components. Depending on the integration and provider, you may see several content sections such as header, body, footer, and buttons.

• Header (optional) – You may be able to add a title, media, or placeholder that appears above the message body.
• Body – This is the main text that your contacts will read. Write clear, compliant content that matches your selected category.
• Footer (optional) – Add a short note or disclaimer at the bottom, if desired.
• Buttons (optional) – Some setups allow call-to-action or quick reply buttons. Configure these according to the available options.

When entering the body text, ensure that the content is consistent with your use case and does not include disallowed promotional or sensitive material beyond what your provider permits.

Step 4: Use Variables and Placeholders Correctly

GoHighLevel allows you to include dynamic information in your WhatsApp templates using variables. These are placeholders that will be replaced with real contact or account data when the message is sent.

• Insert placeholders where you want personalized data, such as the contact’s name or appointment time.
• Follow the exact syntax required by the WhatsApp provider when adding variables.
• Keep variable usage clear and consistent so that the final message remains easy to read.

Incorrect variables or broken syntax can cause your template to be rejected, so double-check each placeholder before submitting.

Submitting Your WhatsApp Template in GoHighLevel

After you finish configuring the name, language, category, and message content, you are ready to submit the template for approval.

1. Click the Submit button within the template form.
2. Confirm that you want to send the template for review to your WhatsApp provider.
3. The template will move into a Submitted or Pending status while it is being reviewed.

Approval times can vary depending on the provider, so check back in the templates list to see when the status updates.

Understanding Template Statuses in GoHighLevel

The templates area in GoHighLevel will show the current status of each WhatsApp template. Common statuses include:

• Pending / Submitted – The template has been sent to the provider and is waiting for review.
• Approved – The template has been accepted and is ready to use in your automations and broadcasts.
• Rejected – The template did not meet the provider’s guidelines and cannot be used.

If your template is rejected, review the reason provided by the provider, adjust the content or variables accordingly, and then create and submit a revised version through GoHighLevel.

Using Approved WhatsApp Templates in GoHighLevel Workflows

Once your template is approved, you can begin using it within your campaigns and automations.

• Open the Workflows or Campaigns section in your GoHighLevel account.
• Add an action that sends a WhatsApp message.
• Select the approved template from the dropdown list.
• Map any required variables to contact fields or custom values.

Sending messages through approved templates ensures your communication remains compliant while taking full advantage of WhatsApp’s reach.

Best Practices for WhatsApp Templates in GoHighLevel

To keep your approval rate high and maintain a strong sender reputation, follow these best practices:

• Write clear, concise messages that match the selected category.
• Avoid misleading or overly aggressive promotional language.
• Use variables sparingly and test them in a safe environment before live campaigns.
• Update or replace outdated templates instead of reusing them for unrelated purposes.

By staying within these guidelines, you can maximize template approvals and improve engagement across your GoHighLevel funnels.

More Resources on GoHighLevel WhatsApp Templates

For a detailed reference directly from the original documentation, review the official support article used as the basis for this guide: How to create a WhatsApp template.

If you need strategic help implementing WhatsApp workflows, funnels, or AI-assisted follow-up systems around your GoHighLevel setup, you can find expert consulting and implementation services at Consultevo.

With these steps and resources, you can confidently create, submit, and use WhatsApp templates inside GoHighLevel, ensuring that every automated message is compliant, approved, and aligned with your communication strategy.

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