Set Up a GoHighLevel Whitelabel Domain

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How to Set Up a Whitelabel Domain for GoHighLevel

If you are switching from ClickUp or any other platform to GoHighLevel, setting up a whitelabel domain for the desktop web app is essential for branding and client experience. This guide walks you through every step you need to configure your own custom domain, connect DNS correctly, and enable SSL for a secure, professional login page.

The instructions below are based on the official platform documentation and apply to agencies that want clients to log in through a fully branded URL instead of the default subdomain.

What Is a GoHighLevel Whitelabel Domain?

A whitelabel domain in GoHighLevel is a custom URL that replaces the default login and app URLs provided by the platform. Instead of sending users to a generic system link, you can use your own branded domain or subdomain for the desktop web app.

For example, you might want your users to log in at:

  • app.youragency.com
  • clients.youragency.com
  • portal.youragency.com

This setup keeps your brand front and center across the entire GoHighLevel experience.

Prerequisites for GoHighLevel Whitelabel Setup

Before you start configuring your whitelabel domain, make sure you have the following in place:

  • An active GoHighLevel Agency account with access to Agency Settings.
  • A registered domain name (for example, youragency.com).
  • Access to your domain registrar or DNS provider (such as GoDaddy, Cloudflare, Namecheap, etc.).
  • Ability to create or edit DNS records for your domain.

Once you have these ready, you can set up the DNS and finish the configuration inside your agency dashboard.

Step 1: Choose Your Whitelabel Domain for GoHighLevel

The first step is deciding which domain or subdomain you want to use for the desktop web app. For most agencies, a subdomain works best.

Common choices include:

  • app.youragency.com
  • login.youragency.com
  • portal.youragency.com

Note: Use a subdomain that is simple, recognizable, and easy for clients to remember when accessing your GoHighLevel instance.

Step 2: Add DNS Records for Your GoHighLevel Domain

You now need to point your chosen subdomain to GoHighLevel using DNS records. The platform requires a specific type of record depending on whether you are using a root domain or a subdomain.

DNS Setup for a Subdomain (Recommended)

If you plan to use a subdomain such as app.youragency.com, follow these general steps in your DNS provider:

  1. Log in to your DNS or domain registrar dashboard.

  2. Go to the DNS management or DNS records section.

  3. Create a new CNAME record.

    • Name/Host: The subdomain prefix (for example, app).
    • Type: CNAME.
    • Value/Points to: The GoHighLevel host value given in the platform documentation (refer to the official guide here: GoHighLevel whitelabel domain setup).

  4. Save the new CNAME record.

DNS propagation can take anywhere from a few minutes to several hours depending on your provider.

DNS Setup for a Root Domain

If you want to use your root domain (for example, youragency.com) as the login URL, your DNS requirements may differ. Many providers will require you to use an A record instead of a CNAME at the root level.

In that case:

  • Create or edit the A record for @ or your root domain.
  • Point it to the IP address recommended in the official GoHighLevel instructions.

Be careful when editing the root domain, as it may affect your existing website if one is already active.

Step 3: Configure the Whitelabel Domain Inside GoHighLevel

After your DNS records are created, complete the whitelabel configuration inside the agency dashboard.

  1. Log in to your GoHighLevel Agency account.

  2. Navigate to the Agency Settings or Settings > Company area, depending on your interface version.

  3. Locate the section for Whitelabel Domain or Custom App Domain.

  4. Enter the exact domain or subdomain that you configured in DNS (for example, app.youragency.com).

  5. Click the button to Save or Update the whitelabel configuration.

Once this is saved, the system will attempt to verify your DNS settings and begin preparing SSL for your new domain.

Step 4: Enable SSL for Your GoHighLevel Whitelabel Domain

SSL (HTTPS) is crucial for security and user trust. GoHighLevel uses automated SSL provisioning, but it depends on correct DNS configuration.

To enable SSL:

  1. Keep your CNAME or A record pointing correctly to the required host.

  2. Ensure there are no conflicting records with the same name (for example, another A or CNAME record for app.youragency.com).

  3. Wait for DNS to propagate fully.

  4. Inside the Agency Settings area, look for a status indicator that confirms SSL has been issued.

In most cases, SSL will be set up automatically once DNS is recognized. If SSL does not activate after propagation, verify your records again against the official GoHighLevel instructions.

Step 5: Test Your New GoHighLevel Login URL

After SSL is active, test the whitelabel login experience:

  1. Open a private/incognito browser window.

  2. Navigate to your whitelabel URL (for example, https://app.youragency.com).

  3. Confirm that the page loads securely with a padlock icon in the address bar.

  4. Log in with your GoHighLevel credentials.

If everything is working correctly, you and your clients will now access the desktop web app fully branded on your own domain.

Troubleshooting GoHighLevel Whitelabel Domain Issues

If you encounter problems, here are common issues and checks:

DNS Not Propagating

  • Use a DNS checker tool to confirm the CNAME or A record is visible globally.
  • Make sure there are no extra records for the same host name.
  • Allow additional time if you recently changed name servers.

SSL Not Issuing

  • Verify that your DNS record exactly matches the host required by GoHighLevel.
  • Remove any old or conflicting records that point elsewhere.
  • Resave the whitelabel domain inside Agency Settings to trigger another SSL attempt if needed.

Redirect or Login Errors

  • Clear browser cache and cookies.
  • Test the URL in an incognito window.
  • Confirm the whitelabel domain in settings matches your DNS host name character for character.

For edge cases, refer directly to the platform documentation here: official GoHighLevel whitelabel domain guide.

Why a Whitelabel Domain Matters for Your GoHighLevel Agency

A correctly configured whitelabel domain provides several benefits:

  • Stronger branding: Clients see your domain, not a generic system URL.
  • Improved trust: SSL-secured, branded URLs build confidence.
  • Smoother onboarding: Simple, memorable login links reduce support questions.
  • Professional appearance: Your GoHighLevel portal looks like your own software product.

When combined with custom logos, colors, and email settings, your agency can offer a fully white-labeled experience built on top of the GoHighLevel platform.

Next Steps and Additional Resources

After your whitelabel domain is live, consider:

  • Updating onboarding and welcome emails to use the new login URL.
  • Embedding your whitelabel link in client documentation and help videos.
  • Configuring other white-label features such as SMTP, branded emails, and custom support links.

If you need expert implementation help, you can find agency-focused resources and consulting at Consultevo. For the latest technical requirements and any platform-specific nuances, always cross-check the current GoHighLevel whitelabel setup article.

With these steps completed, your GoHighLevel desktop web app will run on a secure, branded whitelabel domain that enhances your agency’s professionalism and client experience.

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