GoHighLevel Email Event Triggers

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GoHighLevel Workflow Email Event Triggers

In modern automation stacks that may also include tools like ClickUp, understanding how to configure email event triggers in GoHighLevel is essential. Email events let you react automatically when a contact sends, opens, clicks, bounces, unsubscribes, or reports an email as spam so your workflows stay accurate and responsive.

This how-to guide walks you through every available workflow trigger based on email events, how they behave, and how to use them safely in your GoHighLevel account.

What Email Event Triggers Do in GoHighLevel

Email event triggers in GoHighLevel listen for specific actions related to your emails and then start or move contacts through workflows. These events are based on interactions with messages sent from your sub-account.

You can use email event triggers to:

  • Start a workflow when an email is sent to a contact.
  • React when a contact opens an email.
  • Automate follow-up after a link click.
  • Handle bounces, spam reports, or unsubscribes.

Types of Email Event Triggers in GoHighLevel

GoHighLevel provides several email-related events you can use inside workflows. These events are usually configured as the workflow trigger or as an event inside a workflow.

GoHighLevel Email Sent Event

The Email Sent event is fired whenever an email is successfully sent from your GoHighLevel sub-account to a contact. This event is useful for initiating downstream automation immediately after delivery is attempted.

Typical use cases include:

  • Creating a task for a sales rep after a key email is sent.
  • Starting a waiting period before checking opens or clicks.
  • Tagging contacts after they receive a specific campaign.

Keep in mind that this event does not guarantee the email was opened or clicked; it only confirms the sending action occurred.

GoHighLevel Email Opened Event

The Email Opened event fires when GoHighLevel detects that a contact opened an email. This is usually tracked via an invisible image placed in the email body.

Common ways to use this event:

  • Trigger a follow-up sequence when a contact opens a key message.
  • Adjust lead scoring based on engagement.
  • Segment highly engaged contacts for special offers.

Because open tracking can be affected by privacy features in some email clients, you should treat this signal as helpful but not always perfectly accurate.

GoHighLevel Email Link Clicked Event

The Email Link Clicked event is triggered when a contact clicks any tracked link inside your email. In GoHighLevel, this is one of the strongest engagement indicators and is typically more reliable than opens.

Practical applications:

  • Start a sales workflow when a prospect clicks a pricing or demo link.
  • Send targeted follow-up content based on the clicked URL.
  • Move contacts into a high-intent segment for quicker outreach.

You can combine the Email Link Clicked event with conditions inside the workflow to check which link was clicked and branch your automation accordingly.

GoHighLevel Email Bounced Event

The Email Bounced event occurs when an email cannot be delivered to the recipient. In GoHighLevel, this helps you maintain a clean list and protect your sending reputation.

Typical ways to use this event:

  • Apply a tag such as “Bounced” to the contact.
  • Notify a team member to verify the address.
  • Remove bounced contacts from future campaigns.

Handling bounces promptly is an important part of keeping your GoHighLevel email performance healthy and compliant.

GoHighLevel Email Marked as Spam Event

The Email Marked as Spam event fires when a recipient reports your email as spam. GoHighLevel receives this information from mailbox providers that support feedback loops.

Recommended actions include:

  • Immediately stop sending non-essential emails to that contact.
  • Tag the contact to prevent inclusion in future campaigns.
  • Review the email content and sending strategy that caused complaints.

High spam complaint rates can damage your ability to reach the inbox, so always treat this event seriously inside your GoHighLevel workflows.

GoHighLevel Email Unsubscribed Event

The Email Unsubscribed event is generated when a contact clicks the unsubscribe link and opts out from receiving certain types of emails. GoHighLevel tracks this state so you respect the contact’s preferences.

Effective automation with this event might include:

  • Stopping promotional sequences for the unsubscribed contact.
  • Notifying an account manager of the opt-out.
  • Logging the unsubscribe reason if available.

Using this event correctly ensures compliance with email regulations and maintains trust with your audience.

Creating a Workflow with Email Events in GoHighLevel

To use any of these email event triggers effectively, you need to configure them inside a workflow. The steps below outline the general process in GoHighLevel.

Step 1: Open the Workflows Area

  1. Log in to your GoHighLevel sub-account.
  2. Navigate to the Automation or Workflows section from the main menu.
  3. Click Create Workflow or open an existing workflow you want to edit.

Step 2: Set the GoHighLevel Email Event as a Trigger

  1. Click Add Trigger.
  2. From the trigger list, choose the relevant email event, such as Email Sent, Email Opened, Email Link Clicked, Email Bounced, Email Marked as Spam, or Email Unsubscribed.
  3. Apply any available filters, such as specific campaigns, templates, or senders, depending on what is offered in your GoHighLevel interface.
  4. Save the trigger.

Step 3: Add Actions After the Email Event

Once the GoHighLevel trigger is in place, configure the actions that should run when the event is detected.

  1. Click the plus icon below the trigger to add a new action.
  2. Choose from actions such as:
  • Send Email
  • Send SMS
  • Add/Remove Tag
  • Update Contact
  • Create Task
  • If/Else Condition
  1. Chain multiple actions and conditions to handle the event logic you require.
  2. Save and test your workflow using a test contact before going live.

Best Practices for Email Event Workflows in GoHighLevel

To get reliable results from email-based automation in GoHighLevel, follow a few practical guidelines.

  • Avoid over-automation: Do not trigger too many workflows from a single email event, or you may confuse contacts and clutter your pipeline.
  • Respect contact preferences: Always consider unsubscribe and spam events as hard stops for promotional sends.
  • Monitor deliverability: Regularly review bounce and complaint metrics and adjust your sending lists and content.
  • Test frequently: Use internal test contacts to confirm each GoHighLevel email event is firing as expected.

Where to Learn More About GoHighLevel Email Events

For the official reference on each email event trigger, you can review the original GoHighLevel documentation here: GoHighLevel workflow email events.

If you need strategic help implementing advanced automation or integrating GoHighLevel with other tools, you can also visit Consultevo for consulting and implementation services.

By configuring and combining these email triggers correctly, you can build highly responsive workflows in GoHighLevel that match your contact behavior, improve engagement, and protect your sender reputation.

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