GoHighLevel Workflow Split Guide

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GoHighLevel Workflow Split Action How-To Guide

When you work across multiple platforms like ClickUp and GoHighLevel, building clear automations is essential. The Split action in GoHighLevel workflows lets you send contacts down different paths based on conditions, helping you test variations and control logic without creating separate workflows.

This guide walks you step-by-step through how to add, configure, and manage the Split action so you can design smarter workflows that are easier to maintain and optimize.

What the GoHighLevel Workflow Split Action Does

The Split action in GoHighLevel is a branching tool inside a workflow. It allows you to:

  • Send contacts through different paths at the same time
  • Test different actions or messages for comparison
  • Keep complex logic inside a single workflow
  • Control when and how contacts move between branches

Each branch acts as its own mini-workflow segment under the same main workflow, giving you flexibility without duplicating entire automations.

How to Add a Split Action in GoHighLevel

Follow these steps to insert the Split action into your GoHighLevel workflow:

  1. Open your sub-account and go to Automation > Workflows.

  2. Open an existing workflow or create a new one.

  3. In the workflow builder, hover between actions and click the plus (+) icon to add a new action.

  4. From the action list, choose Split.

  5. Name the Split so you can easily recognize it later (for example, “Email Test Split” or “Lead Type Split”).

Once added, you will see multiple branches under the Split action, where you can insert different actions for each path.

Understanding Split Types in GoHighLevel

The Split action in GoHighLevel can behave differently depending on how you design your workflow. The platform effectively gives you two main patterns: branching flows and testing flows.

GoHighLevel Split as a Branching Flow

In a branching flow, the Split action is used simply to separate contacts into different logic paths. For example:

  • Branch A: Nurturing emails for cold leads
  • Branch B: Call tasks and follow-ups for hot leads

You can place different actions in each branch, such as:

  • Send Email
  • Send SMS
  • Add Tag
  • Create Task
  • Wait steps

Each branch can be treated as a self-contained segment of your workflow, tailored to a specific group or objective.

GoHighLevel Split as a Testing Flow (A/B Style)

You can also use the Split action in GoHighLevel to test different approaches. While not labeled as A/B testing on the interface, the behavior can mirror testing flows when you:

  • Send different message content on each branch
  • Use different channels (email vs SMS)
  • Change timing (immediate vs delayed delivery)

By comparing performance across branches (such as opens, replies, or conversions), you can identify which path is more effective and then refine your workflow accordingly.

Configuring Branches in a GoHighLevel Split

After inserting a Split in your GoHighLevel workflow, you will see one or more branches. You can configure each one individually.

Steps to Configure Each GoHighLevel Split Branch

  1. Click on the branch name under the Split action.

  2. Use the plus (+) button inside the branch to add actions.

  3. Build out the sequence of actions (emails, SMS, tasks, waits, tags, etc.).

  4. Repeat for each branch until every path is fully designed.

You can visually distinguish branches in the workflow builder, which helps keep complex automation logic organized inside GoHighLevel.

Managing Contact Flow Through GoHighLevel Split Branches

How contacts move through Split branches in GoHighLevel depends on how you connect your actions:

  • Contacts can go into one branch at a time based on your design.
  • Each branch executes independently, following the actions you have placed in that branch.
  • You can rejoin branches later in the workflow by connecting them to a common action or outcome.

This design gives you control over whether segments of your audience stay separated for the entire workflow or come back together at a shared endpoint.

Best Practices for Using GoHighLevel Split Actions

To get the most value from Split actions in GoHighLevel, keep these best practices in mind:

  • Name your splits clearly so you know their purpose at a glance.
  • Limit the number of branches to keep the workflow readable.
  • Document your logic in notes or naming conventions, especially when testing multiple variations.
  • Re-use patterns that work well by duplicating actions or branches.
  • Monitor performance of each path using your existing reporting and metrics.

Well-structured Split actions keep your GoHighLevel automations scalable as your campaigns grow.

Simple Example of a GoHighLevel Split Workflow

Here is a straightforward example of how a Split action might look inside a GoHighLevel workflow:

  1. Trigger: Form Submitted (Lead Capture)

  2. Action: Add Tag “New Lead”

  3. Action: Split

    • Branch A: Send welcome email with detailed information, wait 1 day, then send a follow-up email.
    • Branch B: Send short welcome SMS, wait 1 day, then create a task for a sales call.

  4. Action: Merge branches back into a final step such as updating the pipeline stage.

This pattern lets you test whether email-led sequences or SMS-led sequences produce better engagement, while staying inside a single GoHighLevel automation.

Common Use Cases for GoHighLevel Split

You can apply Split actions in GoHighLevel to many real-world automation scenarios:

  • Separating new leads from existing customers
  • Routing contacts based on interest or product type
  • Testing different onboarding journeys
  • Handling VIP clients with a special follow-up path
  • Creating different flows for warm vs cold traffic sources

Any time your process requires different follow-up logic for different groups, a Split action can simplify your workflow design.

Where to Learn More About GoHighLevel Workflow Features

For additional official documentation and the latest product details on workflow actions including Split, you can review the help article from the provider here: GoHighLevel Workflow Action: Split.

If you need strategic help designing complex branching workflows, integrating GoHighLevel into your broader systems, or optimizing your automations for conversions, you can also explore consulting resources such as Consultevo.

Conclusion: Build Smarter Automations in GoHighLevel

The Split action is a powerful way to branch logic inside GoHighLevel workflows without creating multiple separate automations. By organizing contacts into targeted paths, you can refine your messaging, test ideas, and keep complex processes manageable in a single workflow.

Start by adding a Split action, defining clear branches, and gradually expanding each path as you observe real results from your campaigns. With careful planning, the Split feature becomes a central tool for scalable automation design in GoHighLevel.

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