How to Create Ad Campaigns with HubSpot AI Assistants

Using HubSpot AI assistants, you can quickly generate and launch structured ad campaigns across Google, Facebook, and LinkedIn directly from your HubSpot ads tool. This guide walks you step by step through connecting your ad accounts, using the AI assistant to build campaigns, and editing AI-generated assets before you publish.

Before You Start: HubSpot Requirements and Limits

To use the AI assistant for ads, your HubSpot account must meet a few requirements so the tool can generate compliant campaigns and access the right networks.

HubSpot ad account connection

First, make sure at least one ad network is connected to your HubSpot portal:

Connect a Google Ads account.
Connect a Facebook Ads account.
Connect a LinkedIn Ads account.

You manage these connections directly in the HubSpot ads settings. Once connected, the AI assistant can create and sync campaigns on those networks.

HubSpot AI usage and limitations

Keep these important points in mind when using AI assistants:

HubSpot AI assistants are intended to help generate content suggestions, not final legal or regulatory copy.
You are responsible for reviewing each draft for accuracy, compliance, and brand voice.
AI outputs may change over time as models are updated.
You can opt in or out of AI tools in your HubSpot settings if required by your organization.

For the most current usage details, review the official HubSpot documentation on AI assistants and AI-powered features.

How to Open the HubSpot Ads Tool

You access the ad creation assistant from the main ads dashboard in HubSpot. From there, you can see existing campaigns and launch new AI-driven campaigns.

In your HubSpot account, go to Marketing > Ads.
Confirm that at least one ad account is listed as connected in the upper area of the dashboard.
Click the Create campaign or similar button that opens the AI assistant panel, depending on your current view.

The layout and labels in HubSpot can vary slightly by subscription level, but all supported accounts will have access to AI assistants from the ads area when enabled.

Using the HubSpot AI Assistant to Create an Ad Campaign

The ads AI assistant in HubSpot guides you through prompts so it can build structured campaigns for Google, Facebook, and LinkedIn based on your goals and audience.

Step 1: Choose an ad goal in HubSpot

The first stage is to tell HubSpot what you want your campaign to achieve. Typical goals might include:

Driving website traffic.
Generating leads or form submissions.
Promoting a content offer or event.
Increasing brand awareness or page engagement.

Select the goal that best matches your marketing objective. HubSpot uses this goal to shape campaign structure, messaging emphasis, and recommended targeting.

Step 2: Provide campaign context for HubSpot AI

Next, the AI assistant will request a short description of your business and offer. In HubSpot, this prompt could include:

What product or service you are advertising.
Who your target audience is (industry, role, location).
Key value propositions or differentiators.
Any promotional details, such as discounts or deadlines.

The more specific your description, the easier it is for the HubSpot AI assistant to generate relevant ad copy and creative angles.

Step 3: Select ad networks and basic settings

After providing context, configure where and how your campaign will run in HubSpot:

Choose one or more connected ad networks (Google, Facebook, LinkedIn).
Set your currency and time zone (if prompted).
Define a daily or lifetime budget.
Choose start and end dates, or allow the campaign to run continuously.

These settings determine how HubSpot structures your groups and placements when the AI creates your ads.

Step 4: Generate ads with the HubSpot AI assistant

When your basic settings are in place, you can let the AI assistant generate draft ads. Typically, HubSpot can:

Create multiple ad variations per network (for example, several headlines and descriptions in Google Ads).
Suggest primary text, headlines, and descriptions for social ad formats on Facebook and LinkedIn.
Propose calls-to-action based on your selected goal, such as “Sign up,” “Download,” or “Learn more.”

You will see these drafts displayed in a structured editor inside HubSpot, grouped by ad network and format.

Editing AI-Generated Ads in HubSpot

AI-generated content is only a starting point. You should always review and refine each ad before publishing from your HubSpot account.

Reviewing copy and compliance in HubSpot

Start with the written components of your ads:

Check headlines for clarity and accuracy.
Ensure descriptions match your offer details and landing page.
Confirm that any claims meet advertising and industry regulations.
Adjust tone to match your brand guidelines.

Because you are working within HubSpot, edits you make in the interface stay synced with the campaign that will be pushed to each network.

Updating images and creatives

Depending on the ad network, HubSpot may let you select or upload images and other media to pair with your AI-generated text:

Replace placeholder images with approved brand graphics.
Crop or adjust aspect ratios based on each placement.
Preview how ads will appear on mobile versus desktop.

If HubSpot offers any image suggestions or templates, use them only as starting points and always verify that you have rights to any visuals you publish.

Refining audiences and targeting in HubSpot

Targeting precision is essential. In the HubSpot ads editor:

Choose or refine audiences for each network (such as contacts lists, lookalikes, or saved interest-based audiences).
Set geographic filters, languages, and demographic options as supported by the network.
Exclude irrelevant segments to reduce wasted spend.

Your existing HubSpot lists and lifecycle stages can also help shape remarketing or lead nurturing campaigns built with the AI assistant.

Publishing and Monitoring HubSpot AI Campaigns

Once you are satisfied with your AI-generated and edited ads, the final steps happen inside the same HubSpot workflow.

Launch your AI-generated campaigns

Confirm all required fields are completed for each ad set or group.
Review budgets, dates, and network selections one more time.
Click the publish button in HubSpot to send campaigns to the connected ad networks.

HubSpot will sync campaign, ad set, and creative data to Google, Facebook, and LinkedIn according to your configurations.

Track performance inside HubSpot

After launch, you can monitor results directly in the ads dashboard:

View clicks, impressions, and cost per result.
Analyze conversions tied to HubSpot forms, pages, or deals.
Compare performance between AI-generated campaigns and manually created ones.

Use these insights to iterate. You can duplicate strong performers, pause weak ads, or return to the HubSpot AI assistant to generate new variations based on what works.

Where to Learn More About HubSpot AI Ads

For detailed, always up-to-date instructions and any changes to the interface, refer to the official HubSpot documentation for AI ad creation: Use HubSpot’s AI assistants to create ad campaigns.

If you want strategic support on implementing campaigns, optimizing account structure, or integrating your ads with a broader inbound strategy, you can also consult specialists such as Consultevo, who work with HubSpot environments on a daily basis.

By combining the speed of AI assistants with thoughtful human review inside HubSpot, your team can launch more relevant campaigns, test more variations, and continuously refine performance across all your connected ad networks.

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Create Ads with HubSpot AI